Spyl50652 jose grondona y ernesto sanchez-the time machine

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This document outlines a research project focused on life goals and prevention. It discusses strategy, big ideas, and working to raise awareness through a media campaign with actions across owned and paid media. Key goals are reducing teen pregnancy rates and increasing engagement in educational and career paths.

Health & Medicine Technology

RESEARCH

LIFE PROYECT

GOALS

CONSEQUENCES

AWARENESS

PREVENT

INSIGHT

«I HAVE NO KNOWLEDGE FOR MY FUTURE PROYECT»

STRATEGY

NOW I CAN LOVE, THINKING IN MY FUTURE

BIG IDEA
THE TIME MACHINE

SPORTS N
MUSIC ATIO
EDUC

MACHINE
TE
MP
TA
T ION T IO
R EA N
R EC

DESTINATION

LIFE PROYECT

MEDIA CAMPAIGN

REACH
FREQUENCY AWARENESS

IMPACT
ENGAGEMENT

2012 2013

BUDGET

Owned Media Paid Media

100 M/s 200 M/s 300 M/s 300 M/s 100 M/s

1.000 M/s

8

KPI`S
1. 10% reduction in teen pregnancy

2. 30% reduction in teen pregnancy for the second time.

3. 15% Value Path Way

9

This document discusses teenage pregnancy in Colombia. It notes that teenage pregnancy is common in Colombia and many teenagers are satisfied living day to day without plans for the future. The objectives are to change perceptions of teenage pregnancy and encourage preventative practices. The proposed solution is to create spaces showing teenagers what their future could look like in the year 2025 if they pursue different careers or opportunities. These spaces in schools and parks would allow teenagers to "become" different future versions of themselves. The goal is to encourage teenagers to think beyond day to day living and consider their future. A proposed budget and marketing plan incorporates television, radio, internet and outdoor advertising to promote the initiative over 12 months.

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Spyl50505 kelly escobar y paola rodriguez-que video

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Cata es una adolescente de 14 años que sueña con ser cantante de reggaetón. Tiene más de 10,000 amigos en Facebook a quienes considera su fuente de inspiración. Recientemente, Cata compartió fotos de su embarazo a temprana edad, lo que generó apoyo y consejos de sus seguidores. Se propone crear un cortometraje y concierto que cuenten la historia de Cata para crear conciencia sobre las consecuencias de un embarazo adolescente.

Spyl 50663 oscar mejia y jaime lopez-proyecto por no

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La campaña busca prevenir embarazos a temprana edad en Colombia. Apunta a jóvenes en pleno descubrimiento de su sexualidad para promover opciones de prevención como la educación y toma de decisiones. Se propone contactarlos de forma innovadora apelando a su curiosidad y deseo de conocer cosas nuevas. El proyecto "POR NO" invita a crear cortometrajes sobre cómo los embarazos no planeados afectan los proyectos de vida para mostrarlos en cines y redes sociales.

Spyl50649 pablo zuloaga y gloria roncancio-el trabajo de tu vida

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El documento presenta una campaña para prevenir el embarazo adolescente en Colombia. Actualmente, el 19% de adolescentes entre 15-19 años son madres o están embarazadas de su primer hijo. La campaña busca generar conciencia en adolescentes y padres sobre las responsabilidades de ser padre a través de medios masivos. La idea central es mostrar que "Ser padre es un trabajo para toda la vida". La campaña utilizará televisión, prensa, internet y exteriores para llegar a ambos grupos objetivos.

Spyl50681 jaayar ruiz y olga martinez-tiempo para todo

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El documento describe una estrategia para prevenir el embarazo adolescente que involucra crear una plataforma de juego móvil que ofrezca actividades y promociones a niños y adolescentes de acuerdo a sus intereses para motivarlos a esperar el momento adecuado. La estrategia incluye generar alianzas, visitar colegios para promover el juego, e informar a los usuarios sobre temas como moda, música y deportes según su edad a través de redes sociales y radio.

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La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.

Spyl 50684 jimena diaz y andres gutierrez-poder de los jovenes

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En Colombia, uno de cada cinco adolescentes ya es padre o ha estado embarazado. La campaña busca lograr transformaciones culturales positivas respecto al embarazo no deseado en adolescentes, reconociéndolo como un problema social. La estrategia se enfoca en empoderar a los jóvenes sobre la toma de decisiones usando el concepto creativo de los deseos. La campaña se centra en redes sociales y colegios con mensajes que promueven la importancia de los sueños personales sobre las decisiones sobre la sexualidad.

Spyl50581 francisco pardo y alfredo morales-alarma

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El documento describe una campaña para prevenir el embarazo adolescente que incluye distribuir relojes despertadores que suenan al azar entre las 11 pm y 5 am con el sonido de un bebé llorando, mensajes visuales en los colegios sobre tomar decisiones para construir los sueños, y modificar temporalmente los perfiles de Facebook de los adolescentes para simular la experiencia de ser padres adolescentes con notificaciones constantes sobre las necesidades de un bebé. La campaña también incluye mensajes en eventos masivos sobre tomar decisiones para construir los sueños.

Spyl50526 alberto triana y julian urrego-datos que no afectaban a colombia

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Spyl50597 fabian camelo y alejandro gomez-bebe no planeado

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Spyl50523 daniel ortiz y karol millan-proyect city

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El documento propone una campaña para prevenir el embarazo en adolescentes menores de 20 años en Colombia. La campaña creará una red social llamada "Proyect City" donde los jóvenes puedan crear avatares y planificar su futuro profesional y personal. La campaña también incluirá anuncios en televisión, radio, prensa e internet para promover la planificación de proyectos de vida y decisiones sexuales responsables entre los jóvenes.

Spyl 50657 guillermo restrepo y david bermudez-manejo del tiempo

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El documento propone crear conciencia en adolescentes sobre las diferentes etapas de la vida y los momentos apropiados para tomar decisiones como ser padres. Se implementará un programa de orientación en colegios con charlas y seminarios, y se creará un sitio web donde los adolescentes puedan hacer seguimiento de su proyecto de vida y obtener asesoría. La campaña de lanzamiento usará medios masivos como TV, radio y prensa de forma no convencional, mientras que el sostenimiento incluirá medios digitales de comunicación continua con los adolescentes.

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Spyl50652 jose grondona y ernesto sanchez-the time machine

1. RESEARCH LIFE PROYECT GOALS CONSEQUENCES AWARENESS PREVENT

2. INSIGHT «I HAVE NO KNOWLEDGE FOR MY FUTURE PROYECT»

3. STRATEGY NOW I CAN LOVE, THINKING IN MY FUTURE

4. BIG IDEA THE TIME MACHINE SPORTS N MUSIC ATIO EDUC MACHINE TE MP TA T ION T IO R EA N R EC DESTINATION LIFE PROYECT

5. HOW IT WORKS

6. MEDIA CAMPAIGN REACH FREQUENCY AWARENESS IMPACT ENGAGEMENT 2012 2013

7. MEDIA ACTIONS Developing high impact actions to help us potentiate our campaign. Create Avatar Headlines Sponsorship Pms. Commercial 10» App Change Photo Profile Irregualr Fts. Sections Mentions 10» SMS Include Tweetbound Remotes TT - HT Channel YouTube

8. BUDGET Owned Media Paid Media 100 M/s 200 M/s 300 M/s 300 M/s 100 M/s 1.000 M/s 8

9. KPI`S 1. 10% reduction in teen pregnancy 2. 30% reduction in teen pregnancy for the second time. 3. 15% Value Path Way 9

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