- Spring 2022 SFMC release will take place from February 5-18 with future releases occurring in June and October. - Email Studio Classic Web Tools will start retiring in June 2022 and be replaced by Content Builder. - New features include enabling Android deep linking, adding mobile app behavioral data to journeys, and optimization of send times using AI. - File transfer options are expanding with authorization changes to Amazon S3 and additional metrics in Datorama Reports.

1. Spring ’22
SFMC Release Notes

2. RELEASE SCHEDULE
Releases will take place 3 times a year now:
- Spring (February)
- Summer (June)
- Winter (October)
This change aligns with other Salesforce
products.

3. WHEN?
February 5 - 18

4. Email Studio Classic Web Tools Are Retiring
● As stated in previous release notes, Email Studio Class Web Tools will start to gradually
retire in future releases.
● This includes landing pages and microsites.
● Currently, you can still view and edit any existing landing pages and microsites in the
classic Web Tools.
● Full retirement is slotted for JUNE 2022

5. CloudPages: Classic Editor Migrated to Content Builder
● All CloudPages will now use Content Builder.
● CloudPages that previously used the Classic Editor will be migrated to Content Builder.
● All newly created CloudPages will use Content Builder.

6. CloudPages: Other Enhancements
● Code Resources will now be created with Content Builder,
including a properties page for viewing Page Details and
unpublishing
● On the properties page, Advanced Settings and
Unpublishing will move to a gear menu next to Page Details
● When a page is published, the URL becomes immediately
clickable
● CloudPages will remember your view and sorting
preferences
● Microsites now have an Unpublish button

7. Multi-Factor Authentication Opt-In Enabled for All
● Multi-factor authentication (MFA) is now automatically enabled for all
applicable Marketing Cloud tenants
● Users can no longer skip this verification method and will be contractually
required to use MFA when accessing Marketing Cloud
● Any user account that has already enabled MFA for direct or SSO logins,
you will not see any changes to the login experience

8. Update Deployed Items with Package Manager
● You can now updated existing Package Manager items with latest
program versions
● For each item, you can keep the existing version, update to the new
version or keep both items by renaming
the new version
○ Note* - These update actions apply
to all items except DEs during this
release, DE update support will be
coming in a future release

9. Generate JavaScript Web Tokens with AMPscript
● Two new AMPscript functions have been created to allow users to generate
Javascript Web Tokens (JWTs) in content resolved by the Outbound Mail
Manager (OMM) rendering engine:
GetJWT
GetJWTByKeyName
● You can use these to
authenticate and securely
exchange your information
● These AMPscript functions
are available for messages
and landing pages

10. Enable Android Deep Linking in Setup
● You can now support Android's 12's new App Link Verification
○ Under Setup > Email Studio > Deep Linking Applications - customers will
have the ability to host the asset link file on
Marketing Cloud click domain
servers
● With this, Android 12 subscribers will
deep link directly into their mobile
application as opposed to the mobile
web page

11. MobilePush SDK Name Change
● MobilePush SDK is renamed to Engagement SDK
● The new name comes from the merging of the MobilePush SDK and the CDP SDK into
one streamlined SDK

12. Journey Builder: Real Time Mobile App
Behavioral Engagement
3 new entry sources:
● Mobile App Event
● Mobile Push Engagement
● In-App Engagement
When: Rolling update throughout March

13. NEW Mobile App Event Entry Source
● Fire records into a journey based on their
behavior in the mobile app
● Installation of the app, adding an
item to the cart, etc.
● App behaviors can be customizable
● The data surrounding the entry action is
stored in a DE & can be used as journey
data
● This same behavior data can also be used
as exit criteria

14. NEW Mobile Push Engagement Entry Source
● Fire records into a journey who open a push notification
● Choose up to 10 messages to listen for openers in a single journey

15. NEW In-App Messages Entry Source
& Wait Activity
● Fire users into a journey based on if they display, dismiss, or click on an in-app message
● NEW wait until activity that holds records within a specific range of time until a user
displays, dismisses, or clicks on an in-app message

16. Can now setup an API call
to pull in behavioral
tracking data from
another analytics tool
You can now get Einstein
Messaging Insights directly
linked in Slack. Insights includes
open rates, click rates, and
unsubscribe rates

17. Automation Studio - Send Time Optimization
● Apply AI to deployments executed out
of Automation Studio.
● Send messages at the right time for
each subscriber.

18. ● Another secure option for files to be passed
from Marketing Cloud
● S3 is like an SFTP
● Setting updates include:
○ Region Name is now required
○ Authentication Type is now Authorization Type
○ Public Key/Private Key is now Access Key
○ AWS Security Token Service is now
Access Key with IAM Role
○ Public Key is now Access Key ID
○ Private Key is now Secret Access Key
Amazon S3 File Updates

19. ● Expanded list of email dimensions and measurements
● More fields!
○ Performance by device type
○ Can compare open and click totals
● Discover is being retired on April 1, changing to Datorama Reports
Datorama Reports Updates

20. Join the Release
Webinar on
2/24
@ 12PM EST

21. THANK YOU!