This article discusses the need to increase openness and discussion about death and dying in society. A lack of discussion can negatively impact end-of-life care and leave the bereaved feeling unprepared. While surveys show public support for assisted dying, most people prefer to die at home if possible and welcome advance care planning discussions with healthcare providers. Attitudes vary depending on demographics, and increasing awareness of palliative care options through public education initiatives could improve end-of-life experiences.