Sportsmedia Credentials 170609

GET YOUR BRAND MESSAGE
INTO RADIO SPORTS
BULLETINS AND PODCASTS

A BRIEF INTRODUCTION TO SPORTSMEDIA

• Sportsmedia’s Bulletin Network provides brands with
a cost-effective method of gaining massive national
awareness of its sponsorship programmes
• Our team broadcasts live Sports News & Business
News everyday to radio stations and internet websites
& we can promote your sponsorships within EVERY
news bulletin

Sportsmedia delivers and Sportsm edia ensures sponsor
broadcasts LIVE radio sports Sportsmedia broadcasts M essages w be broadcast
ill
new business new and
s, s Tens of thousands of around high im pact, relevant,
radio sports bulletins m ust-listen-to editorial. W hy?
w podcasts... all funded
eb
per year.... Our radio stations are
by sponsorship. contracted to us.

• Sportsmedia offers brands daily coverage to
millions of people across the UK and the additional
flexibility to promote localised messages for
individual areas

Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of

WHAT SPORTSM EDIA OFFERS

• Sportsmedia offers a guaranteed regional radio syndication (and
internet podcasting) solution

• Sportsmedia has worked extensively with blue-chip brands
through the years, on events such as The Premier League, The
Champions League, Wimbledon, Football, Rugby and Cricket World
Cups, The Ryder Cup and The Ashes Series.

• We offer sports & business coverage to radio stations and
websites through unique supply contracts which ensure coverage as
all our broadcasts are guaranteed to be on-air

• The opportunity to either highlight or create an association with an
event or sport

WHAT SPORTSM EDIA OFFERS

• Your Promotional Messages, Calls to Action and Brand
Ambassadors will be embedded seamlessly within the news content

• A national service covering all major towns and cities

• A localised service guaranteeing high listener interest and
attention

• An opportunity to communicate detailed information on a regular
basis to an audience with a very personal relationship with their
station as local sport provides a reason to listen consistently

HOW WE ENSURE COVERAGE

Sportsmedia Broadcasting is now in its 18th year.
In this time we have built up a growing network of
radio stations and websites across the UK all
contracted to air our sports news broadcasts
every day

Our radio stations span from Devon to Tyneside,
through Wales & Northern Ireland; they include
the Gold, Heart FM & Time FM networks

In all we broadcast to over 100 radio stations
under contract (2004: 40 stations) providing their
Sportsmedia’s
Centre Court position sports bulletins across the day in the biggest
at W bledon
im shows, breakfast, lunch & drivetime

Our network is the difference between
Sportsmedia & other radio syndications, as it
allows us to reach more people across a larger
area more often and talk precisely about your
brand

Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2009.

SPORTSM EDIA’ S PROGRESS IN 2009

• We continue to build The Sportsmedia Bulletin Network – the
widest syndication we have ever distributed

• Since 2006, the number of stations in our network has more than
doubled in size

• The Sportsmedia Bulletin Network has increased to 100+ new
stations since move to new studios in 2006

• Jazz FM has just become part of the Sportsmedia Bulletin Network

• Sportsmedia is now a national broadcaster; which means in most
broadcaster
areas we can be heard on 1, 2 or 3 local stations: e.g. London,
Birmingham, Leicester, Norwich, Liverpool, Manchester, Newcastle

• Our network is 15% bigger than 2007 and 50% bigger than 2006 (in
terms of aggregate Reach)

THE SPORTSMEDIA BULLETIN NETWORK 2009
STATION BROADCAST AREA STATION BROADCAST AREA
3TR Frome & West Wiltshire Garrison Radio Aldershot Aldershot
Arrow FM Hastings, Battle, Rye & East Sussex Garrison Radio Catterick Catterick
Bath FM Bath, Shepton Mallet & Chippenham Garrison Radio Colchester Colchester
Brunel FM Swindon Garrison Radio Edinburgh Edinburgh
Club Asia AM Greater London Garrison Radio Wiltshire Wiltshire
Club Asia DAB & Digital TV National Gold Network National
Coast 96.3 FM North Wales Coast Hertbeat FM Stevenage, Welwyn Garden City & Hitchin
Connect FM Kettering, Corby & Wellingborough IOW Radio Isle of Wight
County Sound Radio Surrey, Guildford, Woking & Aldershot Jazz FM National
Delta FM East Hampshire & South Surrey KL.FM 96.7 King’s Lynn, Swatham & Fakenham
Dune FM Southport, Bootle, Crosby & Formby Lakeland Radio Kendal, Windermere & South Lakes
Express FM Portsmouth Lantern FM North Devon
Fire 107.6 FM Bournemouth & Poole Lite FM Peterborough
Fresh Radio Yorkshire Dales, Skipton & Catterick Midwest Ivel Yeovil & Ilminster


STATION BROADCAST AREA STATION BROADCAST AREA
Midwest Vale South Somerset & North Dorset Splash FM Worthing, Littlehampton & Shoreham
Minster FM Scarborough & Bridlington Star 107.5 Cheltenham Cheltenham
Mix 96 FM Aylesbury Star Radio 107.7 Weston-Super-Mare
Perth FM Perth Stray FM Harrogate, Wetherby & Ripon
Pulse Gold 1278 & 1530 AM Bradford, Kirklees & Calderdale Telford FM Telford & Shrewsbury
Q 101 West Omagh & Enniskillen The Bay Morecambe Bay
Q 102.9 FM Londonderry & North West Ireland The Eagle 96.4 FM Surrey, Guildford, Woking & Aldershot
Q 97.2 FM Coleraine & County Antrim The Quay Portsmouth
Quay West 107.4 FM Bridgwater & Sedgmoor The Revolution Rochdale & North Manchester
Quay West Radio West Somerset Three FM Isle of Man
REM FM Costa Blanca, Calida & del Sol Time 106.6 FM Slough, Windsor & Maidenhead
Seven FM Ballymena & Antrim Time 107.5 Romford, Barking & Dagenham
Severn Radio Shrewsbury & Oswestry

THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK

GOLD STATION BROADCAST AREA GOLD STATION BROADCAST AREA
Gold 1152 AM (Formerly Capital Gold) Birmingham Gold 1557 AM (Formerly Classic Gold) Northampton
Gold 1152 AM (Formerly Classic Gold) Norwich & Great Yarmouth Gold 774 AM (Formerly Classic Gold) Gloucester & Cheltenham
Gold 1152 AM (Formerly Classic Gold) Plymouth Gold 792 AM (Formerly Classic Gold) Bedford
Gold 1170/1261 (Formerly Classic Gold) Ipswich Gold 828 AM (Formerly Classic Gold) Luton
Gold 1242/603 (Formerly Capital Gold) Kent Gold 945 AM (Formerly Classic Gold) Derby
Gold 1260 AM (Formerly Classic Gold) Bristol & Bath Gold 990/1017 (Formerly Classic Gold) Wolverhampton, Shrewsbury & Telford
Gold 1260 AM (Formerly Classic Gold) Chester & Wrexham Gold 999 AM (Former Classic Gold) Nottingham
Gold 1332 AM (Formerly Classic Gold) Peterborough Gold Berkshire (Formerly Classic Gold) Berkshire & North Hampshire
Gold 1359/1305 (Formerly Capital Gold) Cardiff, Newport & South Wales Gold Devon (Formerly Classic Gold) Devon
Gold 1359/1431 (Formerly Capital Gold) Southend & Chelmsford Gold Digital DAB (Formerly Capital Gold) Birmingham
Gold 1359 AM (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Capital Gold) Hampshire
Gold 1458 (Formerly Capital Gold) Manchester Gold Digital DAB (Formerly Capital Gold) Kent
Gold 1521 (Formerly Classic Gold) Reigate & Crawley Gold Digital DAB (Formerly Capital Gold) London
Gold 1548 (Formerly Capital Gold) Greater London Gold Digital DAB (Formerly Capital Gold) Manchester
Gold 1557/1170 (Formerly Capital Gold) Hampshire & Isle of Wight Gold Digital DAB (Formerly Capital Gold) Sussex

THE SPORTSMEDIA BULLETIN NETWORK 2009: GOLD NETWORK
Gold Digital DAB (Formerly Capital Gold) South Wales Gold Digital DAB (Formerly Classic Gold) Norwich
Gold Digital DAB (Formerly Classic Gold) Basingstoke Gold Digital DAB (Formerly Classic Gold) Nottingham
Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire Gold Digital DAB (Formerly Classic Gold) Peterborough
Gold Digital DAB (Formerly Classic Gold) Bournemouth Gold Digital DAB (Formerly Classic Gold) Plymouth
Gold Digital DAB (Formerly Classic Gold) Bristol & Bath Gold Digital DAB (Formerly Classic Gold) Reading
Gold Digital DAB (Formerly Classic Gold) Cambridge Gold Digital DAB (Formerly Classic Gold) Swindon
Gold Digital DAB (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Classic Gold) Teesside
Gold Digital DAB (Formerly Classic Gold) South Devon Gold Digital DAB (Formerly Classic Gold) Tyne & Wear
Gold Digital DAB (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Essex Gold Digital DAB (Formerly Classic Gold) Wolverhampton
Gold Digital DAB (Formerly Classic Gold) Humberside Gold Digital DAB (Formerly Classic Gold) South Yorkshire
Gold Digital DAB (Formerly Classic Gold) Central Lancashire Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali
Gold Digital DAB (Formerly Classic Gold) Leeds Gold Dorset (Formerly Classic Gold) Dorset
Gold Digital DAB (Formerly Classic Gold) Leicester Gold Suffolk (Formerly Classic Gold) Suffolk
Gold Digital DAB (Formerly Classic Gold) Liverpool Gold Sussex (Formerly Capital Gold) Sussex

THE SPORTSMEDIA BULLETIN NETWORK 2009: JAZZ NETWORK

JAZZ STATION BROADCAST AREA
Jazz FM DAB London Greater London
Jazz FM DAB Glasgow Glasgow
Jazz FM DAB North West North West England
Jazz FM DAB Severn Estuary Severn Estuary
Jazz FM DAB South Wales South Wales
Jazz FM DAB West Midlands West Midlands
Jazz FM Digital TV Available on Sky Digital & Freesat

3 month Rajar data
ending Wave 01 2009
Everybody Reach% for the Overall Campaign

Scotland
0.2
3 t 4%
. o.
7 4
3 t 3%
. o.
0 7
2 t 3%
. o.
3 0
1 t 2%
. o.
6 3
0 t 1%
. o.
9 6
North 0 t 0%
. o.
2 9
Ulster East
2.2 0.2

North
West Yorkshire
2.7 1.6

Midlands
1.8 East of
Wales England
& West 3.1
4.1
London
3.2
South &
South East
South 4.4
West
4.1


WEEKS REACH IMPACTS AV. VALUE (AT £3.50
FREQUENCY PER’000)

1 WEEK 1,404,000 3,701,000 2.64 £23,671

4 WEEK 2,934,000 14,804,000 5.04 £94,686

10 WEEK 4,132,000 37,011,000 8.96 £236,714

20 WEEK 5,072,000 74,022,000 14.59 £473,428

35 WEEK 5,835,000 129,538,000 22.20 £828,498

50 WEEK 6,320,000 185,054,000 29.20 £1,183,569

THE SPORTSMEDIA BULLETIN NETWORK DEMOGRAPHICS 2009

AGE TOTAL MALE FEMALE
UNDER 18’S 16% 8% 8%
18-25 9% 4% 5%

25-45 33% 16% 17%
45-65 37% 19% 18%
OVER 65’S 11% 6% 5%

Age Group by Gender %

THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

THE SPORTSMEDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

Total Reach by Gender & Social Grade

BUSINESSM EDIA BROADCASTING
• Imagine Business News where your company and its products
and services can be editorialised into a bulletin where stories
delivered make a difference to the person listening

• A company or brand spokesperson given guaranteed exposure everyday.
And with Sportsmedia, your sponsorship underwrites our relationship with the
stations. Providing guaranteed control of messages and guaranteed coverage

• Business News for someone who’s a business owner, taxpayer, a buy-to-let
owner, a low-cost airlines passenger etc

• Consumer-led Business News was launched for local radio in March 2007.
Already we have more than 60 affiliate stations broadcasting to London,
Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and
more
Businessm edia is Britain’
s
• This is accessible news which affects people’s mortgages, holidays, their
fastest grow specialist
ing buy-to-lets and their jobs – your news as consumers, taxpayers, employees
new netw
s ork. from 0-60 and citizens – not an aloof straight read from and for the elite in The Square Mile
stations in less than a year! • Broadcast twice every weekday, reaching the peak audiences of the day at
Breakfast and Drive time , complete with headline data and pop shares – and
how their fluctuations affect day-to-day transactions

Gould’ sw
s itch into personal finance inform ation seem as
stroke of genius. People are m hungry than ever for
ore
easy-to-digest financial new and analysis:
s
Colin Farrington, Director General, Chartered Institute of
Public Relations

THE BUSINESSM EDIA BULLETIN NETWORK 2009
STATIONS BROADCAST AREA NO. OF BROADCASTS PER DAY
Gold Network National 2 (AM & PM)
(25 AM Stations & 32 DAB (Also available online and via TV
Outlets) through Sky Digital, Telewest, Virgin
and Tiscali)
Pulse Classic Gold Bradford, Kirklees & Calderdale 2 (AM & PM)
The Revolution Rochdale, Oldham & North 1 (PM)
Manchester
Star Bristol Bristol 2 (L & PM)
Midwest Vale South Somerset & North Dorset 2 (L & PM)
Midwest Ivel Yeovil & Ilminster 2 (L & PM)
Fresh Radio Yorkshire Dales 2 (L & PM)
Quay West FM West Somerset 2 (L & PM)
Quay West BCR Bridgwater & Sedgmoore 2 (L & PM)
Coast 96.3 FM North Wales Coast 2 (L & PM)
Perth FM Perth 2 (L & PM)
Bright FM Burgess Hill, Haywards Heath & Lewes 2 (L & PM)


Gold Digital DAB (Formerly Capital Gold) South Wales Gold Digital DAB (Formerly Classic Gold) Norwich
Gold Digital DAB (Formerly Classic Gold) Basingstoke Gold Digital DAB (Formerly Classic Gold) Nottingham
Gold Digital DAB (Formerly Classic Gold) Bath & West Wiltshire Gold Digital DAB (Formerly Classic Gold) Peterborough
Gold Digital DAB (Formerly Classic Gold) Bournemouth Gold Digital DAB (Formerly Classic Gold) Plymouth
Gold Digital DAB (Formerly Classic Gold) Bristol & Bath Gold Digital DAB (Formerly Classic Gold) Reading
Gold Digital DAB (Formerly Classic Gold) Cambridge Gold Digital DAB (Formerly Classic Gold) Swindon
Gold Digital DAB (Formerly Classic Gold) Coventry Gold Digital DAB (Formerly Classic Gold) Teesside
Gold Digital DAB (Formerly Classic Gold) South Devon Gold Digital DAB (Formerly Classic Gold) Tyne & Wear
Gold Digital DAB (Formerly Classic Gold) Dorset Gold Digital DAB (Formerly Classic Gold) West Wiltshire
Gold Digital DAB (Formerly Classic Gold) Essex Gold Digital DAB (Formerly Classic Gold) Wolverhampton
Gold Digital DAB (Formerly Classic Gold) Humberside Gold Digital DAB (Formerly Classic Gold) South Yorkshire
Gold Digital DAB (Formerly Classic Gold) Central Lancashire Gold Digital TV Sky Digital, Virgin, Telewest & Tiscali
Gold Digital DAB (Formerly Classic Gold) Leeds Gold Dorset (Formerly Classic Gold) Dorset
Gold Digital DAB (Formerly Classic Gold) Leicester Gold Suffolk (Formerly Classic Gold) Suffolk
Gold Digital DAB (Formerly Classic Gold) Liverpool Gold Sussex (Formerly Capital Gold) Sussex

THE BUSINESS MEDIA BULLETIN NETWORK 2009
3 month Rajar data 3 month Rajar data
ending Wave 01 2009 ending Wave 01 2009
All Adults Reach in 000s for the Overall Campaign All Adults Impacts in 000s for the Overall Campaign

Scotland Scotland
16.0 69.0
31 t 4 5
7. o 4 .
2 0 12 . t 20 .
96 o 37
5 0
27 t 3 1
9. o 7 .
3 2 14 . t 12 .
56 o 96
0 5
23 t 2 7
2. o 9 .
5 3 16 . t 14 .
15 o 56
5 0
19 t 2 3
4. o 2 .
7 5 75 t 1 6.
8. o 15
0 5
44 t 7 5
0. o 8.
5 0
7. t 1 9
5 o 4.
8 7
North 2. t 44
4 o 0.
0 5
North 2 t 7.
. o5
0 8 Ulster East
Ulster East
24.0 26.0
2.0 6.0

North
North West Yorkshire
West Yorkshire 226.0
85.0 746.0
136.0

Midlands
Midlands 1591.0 East of
284.0 East of Wales England
Wales England & West 1102.0
& West 204.0 1812.0
290.0 London
London 2307.0
445.0
South &
South & South East
South East South 1084.0
South 230.0 West
West 783.0
155.0


WEEKS NO. OF REACH IMPACTS AV. VALUE (AT
BULLETINS FREQUENCY £3.50 PER’000)

1 WEEK 115 513,000 1,001,000 1.95 £8,956

4 WEEK 460 1,179,000 4,003,000 3.40 £35,823

10 WEEK 1,150 1,744,000 10,008,000 5.74 £89,558

20 WEEK 2,300 2,204,000 20,017,000 9.08 £179,117

35 WEEK 4,025 2,584,000 35,030,000 13.55 £313,454

50 WEEK 5,750 2,829,000 50,042,000 17.69 £447,791

THE BUSINESSM EDIA BULLETIN NETWORK DEMOGRAPHICS 2009

AGE TOTAL MALE FEMALE
UNDER 18’S 10% 6% 4%
18-25 4% 2% 2%

25-45 23% 12% 11%
45-65 47% 24% 23%
OVER 65’S 16% 8% 8%


Age Group by Gender %

THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE

THE BUSINESSM EDIA BULLETIN NETWORK BY SEX & SOCIAL GRADE
Total Reach by Social Grade and Gender

WHAT WE CAN DO FOR YOU

• Your promotional messages, calls to action & Brand Ambassadors
will be embedded seamlessly within the news bulletins

• We can use the Sportsmedia Bulletin Network to provide
comprehensive coverage of your sponsored teams, tournaments &
events

• We can also provide in-depth coverage of most events by having a
reporter on-site which will generally allow us to obtain extra coverage
on BBC local radio & additional ILR stations

WHAT WE CAN DO FOR YOU

By working with Sportsmedia you can obtain the following benefits

• Create sponsorship awareness

• Create a sense of understanding of a company/brand and its
services

• Provide a rationale for its sponsorship

• Promote its sponsorship support & activation initiatives

• Highlight the actual or desired association between a brand & an
activity

• Provide calls to action

• Sell tickets for sponsored events

WHAT WE CAN SAY ABOUT YOU ON -AIR

• We can get interviews with your brand ambassadors as well as
participants in your sponsored events, all in their local region
and link you to the heart of our coverage

• We can say something in strapline form

• We can interview your senior brand personnel who can :

• Explain who you are

• What you do

• Your rationale for sponsorship

• Promote your services e.g. provide latest odds

• We can run ticket promotions on a localised basis before each of
your sponsored events as well as localise promotional messages

WHAT WE CAN SAY ABOUT YOU ON -AIR

• We can promote all of your sponsorship support, activation &
grass roots initiatives

• We can interview representatives of Rights Holders thus
providing further endorsement of your sponsorships

• We can direct listeners to specific websites to obtain more
information and podcasts (which we can provide) etc

• All of the above will be in high attention sports bulletins around
your sponsored events – with full advertising compliance

• Each bulletin is unique, newsworthy & relevant to the listener

• By incorporating your spokespersons & assorted messages &
strap lines within the bulletins, your brand is reinforced & key
messages can be passed on to the audience

• You can associate yourself with events & activities that you have
no involvement with

EVALUATION
• We conduct evaluation at all stages of the relationship as it is crucial that the
campaign works for you on all levels

• We will agree a set of objectives & potential ROI with you before the
commencement of all campaigns

• At the end of the campaign we will provide you with a detailed Campaign Analysis
incorporating:

• Cumulative details of every individual broadcast
• UK Map highlighting breadth of regional/national coverage
• Interviews conducted by Sportsmedia
• CD containing examples of all your individual sponsor messages & credits
• Total Audience Delivery, Reach, OTH & Frequency
• Campaign Valuation

EVALUATION

• We encourage our sponsors to incorporate other quantifiable & measurable
activity within our broadcasts (all subject to OFCOM approval):

• Calls to action
• Consumer Promotions
• Ticket Sales
• Website Traffic & registration
• New Account opening

• We are able to arrange Qualitative & Quantitative Listener research on your behalf

THE WEB OF SPORTSMEDIA

Your sponsorship message distributed across the
worldwide web, with the same guaranteed syndication
methods we use in radio.
Not only can we make EXCLUSIVE podcast content for
your website to keep your customers online for longer –
but we can
send it round a growing network of the world’s leading
sites to exploit and activate your sponsorship to an
interactive audience.

Observe how our podcasts
are accompanied by logos,
copy, detailed text and a
hyperlink to your site. The
sponsor takes ownership of
the whole story, just like our
radio service.

The sponsor takes ownership of the whole story, just like our radio service

WHAT OUR SPONSORS SAY

We understand the importance of a strong, distinctive brand, with clear and
consistently communicated values. We’ve worked for
some of sponsorship’s biggest names.

Your sponsorship message fully integrated into editorial everyday creates
a highly original and distinctive communication platform – associating your
brand with the very excitement and passion you want it to be associated
with.

For TXU Energi it w vital that the
as W have used the services of
e
sponsorships w Ipsw Tow and
ith ich n Sportsm edia extensively, in particular
the Rugby League Challenge Cup during the World Cup. It alw ays
reached as m any people as possible. proves to be a successful and cost
Brand aw areness w the No.1
as effective w of com unicating our
ay m
objective and Sportsm edia have m essages to significant audiences
delivered beyond our expectations. across both radio and the internet. W e
They are a professional outfit and a are pleased to be continuing to w ork
pleasure to deal w but m
ith, ost w Sportsm
ith edia to help prom our
ote
im portantly they deliver for their ongoing association w the England
ith
clients. I would have no hesitation in football team .
recom ending Sportsm
m edia.
Peter Gandolfi, Nationwide
Andy Kenny, brandRapport

Check out som e
Of our sponsors

Major companies, major sponsors

WHAT CLIENTS SAY ABOUT US

“We use Sportsmedia for their well-managed distribution of sponsored
sports content over an ever-expanding network of media outlets.

Rarely have I met with the boys without them announcing another media
outlet, broadening their reach even further.

I find them accommodating, amenable and consumately professional to
deal with, and attribute a significant proportion of Paddy Power's brand
awareness and financial growth in the UK directly to Sportsmedia”

- Barni Evans, Paddy Power

WHAT CLIENTS SAY ABOUT US

“They are a professional outfit and a pleasure to deal with, but most
importantly they deliver incremental business and client uplift for us. I
would have no hesitation in wholeheartedly recommending Sportsmedia.”

Rob Juleff, IG Index

"I used Sportsmedia for 9 years because of their ability to reach millions of
people with qualitative sponsor references for Tote within relevant editorial.

They provide a totally unique proposition in radio and internet and in an era of
fragmentation they bring this massive audience together successfully and
accountably.”

Richard Weaver, Tote

WHAT RADIO STATIONS SAY ABOUT US

“Sportsmedia provide a consistent and excellent service that matches our
output and branding.

The Sportsmedia bulletins integrate well into our programming, as though
they were our own.”

Mark Page MD Garrison Radio

AUDIENCE EVALUATION : THE OPEN CHAMPIONSHIP 2009

Based on Demographic Group All Adults (18 – 99)
Total Bulletins 3,371
Total Number of Audience Outlets 123
Total Impacts 12,626,000
Total Audience Reached 5,797,000
Advertising Value Equivalent £86,547

*Radio Evaluation based only on those stations surveyed in Rajar. So
excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM,
Severn Radio, Garrison Radio, Express FM, Fresh Radio, Splash FM, Telford
FM, Wyre FM and REM FM.

AUDIENCE FORECAST: THE OPEN CHAMPIONSHIP 2009
Everybody Impacts in 000s for the Overall Campaign Everybody Reach in 000s for the Overall Campaign

Scotland Scotland
1998.0 1153.0
31. t 44.
43 o 00
2 0 19 . t 13.
32 o 65
7 0
28. t 31.
76 o 43
3 2 15 . t 19.
10 o 32
3 7
25. t 28.
19 o 76
5 3 98 t 15.
0. o 10
0 3
13. t 25.
52 o 19
7 5 65 t 98
6. o 0.
7 0
95 t 13.
0. o 52
8 7 43 t 65
2. o 6.
3 7
North 29 t 95
7. o 0.
0 8 North 11 t 43
8. o 2.
0 3
Ulster East Ulster East
343.0 279.0 223.0 181.0

North North
West Yorkshire Yorkshire
560.0 West
1121.0 330.0
607.0

Midlands
2657.0 Midlands
East of
Wales 1250.0 East of
England Wales
& West 1811.0 England
1326.0 & West 688.0
London 428.0
4040.0 London
1635.0
South &
South East South &
South 1956.0 South East
West South 753.0
940.0 West
343.0

PACKAGES AND FEES

The Open Championship 2009

• An ongoing campaign highlighting your key sponsorship messages locally & nationally from 6 – 19th
July 2009 with in-depth preview coverage from 6-15th July

• A service using LIVE coverage to maintain consistent awareness of all your messages to follow on
seamlessly throughout the Tournament (including On-Site coverage of The Open).

• Distributed through The Sportsmedia Bulletin Network

• We have also received undertakings from stations such as LBC FM/AM, Jazz FM, Smooth Radio
L
& Classic FM that they will take our broadcasts

• We would also expect coverage on a number of BBC local stations

• Podcasts also produced & distributed to key websites

• Total cost for the whole campaign - £7,000 plus VAT

AUDIENCE EVALUATION : CHAMPIONS LEAGUE & EUROPA CUP 2009-10

Based on Demographic Group All Adults 18 - 99
Average Frequency 10.1

*Radio Evaluation based only on those stations surveyed in Rajar. So
excludes all the 33 Gold DAB stations, Quay West 107.4 FM, Hertbeat FM,
Severn Radio, Garrison Radio, WCFM, Perth FM Express FM, Lakeland Radio,
Splash FM, Telford FM, Wyre FM and REM FM.

AUDIENCE FORECAST: CHAMPIONS LEAGUE & EUROPA CUP 2009-10

3 month Rajar data
ending Wave 01 2009
All Adults Reach% for the Overall Campaign

Scotland
0.9
9 t 1. %
. o0
1 8
7 t 9%
. o.
4 1
5 t 7%
. o.
6 4
3 t 5%
. o.
9 6
2 t 3%
. o.
1 9
North 0 t 2%
. o.
4 1
Ulster East
9.1 0.4

North
West Yorkshire
4.9 3.9

Midlands
6.3 East of
Wales England
& West 9.6
8.1
London
10.6
South &
South East
South 10.8
West
7.2

AUDIENCE FORECAST: PREMIER LEAGUE 2009-10

Based on Demographic Group Everybody Adults 18-99
No. Of Audience Outlets 130 130
No. Of Bulletins 28,000 28,000
Total Impacts 61,173,000 55,287,000
Total Audience Reached 7,835,000 6,520,000
Average Frequency 7.81 8.48
Advertising Value Equivalent £389,753 £389,753

Radio Evaluation based only on those stations surveyed in Rajar. So excludes
Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth
FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM,
Wyre FM and REM FM.

34 Week Campaign

AUDIENCE FORECAST: PREMIER LEAGUE 2009-10

Scotland Scotland
1694.0 477.0
11 9 t 2 34
7 7. o 0 3.
8 0 15. t 17.
55 o 71
3 0
10 5 t 1 19
4 2. o 7 7.
7 8 13. t 15.
39 o 55
7 3
18 1 t 1 05
0 7. o 4 2.
5 7 12. t 13.
14 o 39
0 7
71 . t 18 1
7 7 o 0 7.
3 5 98 t 12.
0. o 14
3 0
46 . t 71 .
53 o 77
2 3 62 t 98
9. o 0.
7 3
North 10 . t 46 .
49 o 53
0 2 North 47 t 62
7. o 9.
0 7
3232.0 1409.0 735.0 561.0

North North
West Yorkshire West Yorkshire
4945.0 3440.0 698.0 657.0

Midlands Midlands
10110.0 East of 976.0 East of
Wales England Wales England
& West 9782.0 & West 784.0
8430.0 685.0
London London
20334.0 1771.0
South & South &
South East South East
South 14673.0 South 1387.0
West West
6698.0 941.0

AUDIENCE EVALUATION : FA CUP 2009-10 FROM THIRD ROUND

Based on Demographic Group All Adults 18 - 99
Average Frequency 4.8

Radio Evaluation based only on those stations surveyed in Rajar. So excludes
Quay West 107.4 FM, Hertbeat FM, Severn Radio, All 5 Garrison Radios, Perth
FM Express FM, Fresh Radio, Star Radio Cheltenham,Splash FM, Telford FM,
Wyre FM and REM FM.

AUDIENCE FORECAST: FA CUP 2009-10
3 month Rajar data
ending Wave 01 2009
All Adults Reach in 000s for the Overall Campaign

Scotland
57.0
87 t 93
3. o 9.
0 0
61 t 87
8. o 3.
0 0
55 t 61
2. o 8.
0 0
39 t 55
6. o 2.
0 0
23 t 39
1. o 6.
0 0
North 5. t 2 3
7 o 1.
0 0
Ulster East
116.0 94.0

North
West Yorkshire
302.0 259.0

Midlands
533.0 East of
Wales England
& West 541.0
375.0
London
993.0
South &
South East
South 695.0
West
400.0

AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10

Based on Demographic Group Everybody All Adults 18-99 Top – Network (44 weeks)
+ Wrap (30 weeks)
Total Impacts 73,177,000 66,995,000

Based on Demographic Group Everybody All Adults 18-99 Middle – Network only
(44 weeks)
Total Impacts 66,728,000 61,480,000

AUDIENCE FORECAST: THE FOOTBALL LEAGUE 2009-10
Everybody Reach in 000s for the Overall Campaign Everybody Impacts in 000s for the Overall Campaign

Scotland Scotland
463.0 1279.0
11 . t 1 0 .
40 o 60
5 0 29 9 t 297
06. o 40.
0 0
12 . t 1 1 .
21 o 40
0 5 10 1 t 299
73. o 06.
0 0
13 . t 1 2 .
01 o 21
5 0 10 3 t 101
39. o 73.
0 0
82 t 1 3 .
4. o 01
0 5 95 . t 103
15 o 39.
0 0
62 t 8 2
5. o 4.
5 0 51 . t 95.
27 o 15
0 0
North 43 t 6 2
6. o 5.
0 5 North 17 . t 51.
29 o 27
0 0
678.0 577.0 2361.0 1287.0

North North
486.0 West
561.0 4724.0 1968.0

Midlands Midlands
1175.0 East of 14175.0
Wales East of
England Wales England
& West 1035.0 & West
792.0 16292.0
13359.0
London London
1600.0 24907.0
South & South &
South East
South East
South 1470.0
South 16896.0
West
West
1018.0
9054.0

PACKAGES AND FEES:

The Championship, League 1 and League 2 season

An ongoing campaign highlighting your key sponsorship messages
locally & nationally pre & post all localised football stories
throughout the season including the play-offs for 9 months

A service using LIVE coverage to maintain consistent
awareness of all Texaco messages to follow on seamlessly
throughout the season.

Distributed through The Sportsmedia Bulletin Network

Podcasts also produced & distributed to key websites

Total cost for the whole campaign - £65,000 plus VAT

AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP

Based on Demographic Group Everybody All Adults 18-99



Total Impacts 29,000,000 26,835,000




AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP
Everybody Impacts in 000s for the Overall Campaign Everybody Reach% for the Overall Campaign

Scotland Scotland
186.0 0.9
87 . t 150
77 o 0 2.
2 0 9 t 1. %
. o1
8 6
73 . t 87.
04 o 7 7
3 2 8 t 9%
. o.
0 8
59 . t 73.
21 o 0 4
5 3 6 t 8%
. o.
2 0
34 . t 59.
58 o 2 1
7 5 4 t 6%
. o.
4 2
10 . t 34.
85 o 5 8
8 7 2 t 4%
. o.
6 4
North 6. t 1 0.
3 o 85
0 8 North 0 t 2%
. o.
8 6
390.0 63.0 7.1 0.8

North North
West Yorkshire West Yorkshire
2360.0 1674.0 4.7 4.2

Midlands Midlands
& West 5284.0 & West 8.3
4353.0 8.4
London London
10520.0 9.7
South & South &
South 6359.0 South 11.6
West West
3188.0 10.9

AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS




Total Impacts 9,667,000 8,945,000




AUDIENCE FORECAST: THE GUINNESS PREMIERSHIP – 2 MONTHS
3 month Rajar data
ending Wave 01 2009 3 month Rajar data
ending Wave 01 2009
Everybody Impacts in 000s for the Overall Campaign

Scotland
0.6 Scotland
6 t 8%
. o.
8 0 62.0
22 . t 30 .
96 o 57
0 0
5 t 6%
. o.
5 8
24 . t 22 .
35 o 96
0 0
4 t 5%
. o.
2 5
16 . t 24 .
74 o 35
0 0
3 t 4%
. o.
0 2
18 . t 16 .
13 o 74
0 0
1 t 3%
. o.
7 0
62 t 18 .
0 . o 13
0 0
North 0 t 1%
. o.
4 7 North 2. t 6 2
1 o 0.
0 0
Ulster East
Ulster East
4.0 0.4
130.0 21.0

North North
2.7 West
3.2 787.0 558.0

Midlands Midlands
& West 5.8 & West 1761.0
5.9 1451.0
London London
6.5 3507.0
South & South &
West West
7.5 1063.0

AUDIENCE FORECAST: RUGBY AUTUMN INTERNATIONALS




Total Impacts 9,009,000 8,259,000




AUDIENCE FORECAST: AUTUM N INTERNATIONALS
Everybody Impacts in 000s for the Overall Campaign

Scotland Scotland
0.5 48.0
6 t 7%
. o.
5 7 31 . t 31.
07 o 67
0 0
5 t 6%
. o.
2 5 21 . t 31.
47 o 07
0 0
4 t 5%
. o.
0 2 11 . t 21.
87 o 47
0 0
2 t 4%
. o.
8 0 11 . t 11.
27 o 87
0 0
1 t 2%
. o.
5 8 67 t 1 1.
1. o 27
0 0
North 0 t 1%
. o.
3 5 North 1. t 6 7
7 o 1.
0 0
4.8 0.3 208.0 17.0

North North
West
2.9 2.3 432.0
677.0

Midlands Midlands
& West 5.2 & West 1589.0
5.6 1440.0
London London
6.0 3617.0
South & South &
West West
5.4 901.0

AUDIENCE FORECAST: SIX NATIONS RUGBY




Total Impacts 15,257,000 13,720,000




AUDIENCE FORECAST: SIX NATIONS RUGBY

Scotland Scotland
886.0 533.0
41. t 54.
28 o 0 0
8 0 1 3 . t 13 .
09 o 2 2
7 0
39. t 41.
37 o 2 8
7 8 87 t 13 .
4 . o 09
3 7
27. t 39.
56 o 3 7
5 7 65 t 87
5 . o 4.
0 3
15. t 27.
75 o 5 6
3 5 42 t 65
6 . o 5.
7 0
9 4 t 15 .
3. o 7 5
2 3 20 t 42
7 . o 6.
3 7
North 1 3 t 94
1. o 3 .
0 2 North 7. t 2 0
8 o 7.
0 3
Ulster East
Ulster East
720.0 113.0
374.0 78.0

North
West Yorkshire North
745.0 West Yorkshire
1177.0 240.0
371.0

Midlands
2585.0 East of Midlands
Wales England 691.0 East of
& West Wales England
2622.0
2119.0 & West 652.0
London 438.0
5040.0 London
1232.0
South &
South East South &
South 3581.0 South East
West South 903.0
1539.0 West
442.0

OUR RATIONALE
1. Product Category Exclusivity: you will have clear ownership of the coverage in our broadcasts

3. No commercial clutter

5. Enhanced visibility: you will be indelibly associated with the latest “must-listen-to” sports news as
well as your own specific bulletins

7. Will help establish you as a major sponsor

9. Totally flexible throughout the UK. We can uplift profile in any area anytime, & as each broadcast is
unique we can tailor or update sponsor messages & straplines in an instant

11. Integration of Rights/Media/Event: You & your specific messages will be at the heart of each event

13. Cost effective coverage & reach

• Turnkey solution

• Total flexibility: you can use our services either throughout all Tournaments/Events or on an ad hoc
basis

• Effectiveness/ROI: We are happy to set business targets with you and be evaluated against them

Sportsmedia Credentials 170609

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