2. Join In puts more volunteers into sport in order to
create happier, healthier, more active communities
3. Role of volunteering in sport
“FUNDAMENTAL”
“I think that participation in sport is incredibly important, but the only way to get people
doing it is to have an absolutely solid group of volunteers helping to run grassroots
sport” Tracey Crouch MP
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. Wellbeing
benefits
of
volunteering
in
sport
are
poten3ally
twice
that
of
par3cipa3on
• To
get
the
full
benefit
of
sport
-‐
you
need
to
volunteer
• Players
who
played
AND
volunteered
had
higher
wellbeing
scores
than
those
who
just
played
• Increasingly
the
wellbeing
benefits
of
volunteering
in
sport
are
being
seen
as
a
relevant
outcome
in
itself
• Within
any
Mental
Health
Charter
for
Sport
there
is
a
clear,
relevant
and
significant
role
for
volunteering
18. Don’t
just
take
our
word
for
it:
Five
Ways
to
Wellbeing
Connect with people around you
Give volunteer, join a community
group
Be Active go for a walk or run
Keep learning try something new
Take notice be aware of the world
around
19.
20. Volunters are SELFISH – emphasise what’s in it for them.
- makes you happier
- easy, local
- Incentives (cup of tea, food, food, food)
- NOT what you need, when and why
Say Thank you
- Simple, easy, effective
Tone of voice
- vernacular, everyday, fun
- lend a hand, help out
- aspirational
The messenger – use ‘people like me’
- using photos of real people
Towards
an
ac3on
plan:
top
3ps
to
mo3vate,
retain
and
recruit
volunteers
21. Dedicated communication on the benefits of volunteering
as well as participation – you don’t gave to be a player!
Join In research and case studies may be useful for your
website and in your comms?
Ambassadors – most sports have good examples
Fans and spectators
- Join In website can match you to volunteering
- Simple call to action available to all
The messenger – use ‘people like me’
- using photos of real people
How
can
this
be
used
in
your
organisa3ons
Mental
Health
Charter
ac3on
plan?
22. • Send Mind your
action plans
• Send Mind your
case studies
What next?
• World Mental Health Day – 10 October
2015
• Time to Talk Day – Feb 2016
• Charter one-year anniversary – March
2016
sport@mind.org.uk