What Girls Think, Feel & Do – The Findings of the Us Girls Programme | Us Girls 'Get in the Know' 2013
What Girls Think, Feel & Do – The Findingsof the Us Girls ProgrammeKaren Keohane - National Programme Manager and DrLaura Hills Senior Lecturer Brunel University•Share the insight from the Programme - what girls think, feeland do•The power of working as a network• Identify the opportunities for the future.
Think“Using thought or rational judgement - using one’s mind” !
Think Sport is too expensive I‘ve not got timeI don’t know where to go Sport is boring
ThinkGenerally £3 is the maximum price girls are willing to pay - girlsexpect to pay BUT are savvy judges of VALUE and like offers.Unfortunately no one solution fits all - talk to groups find the bestfit. Be flexible and respond to changes in circumstances as they happen. Resilience in surviving early weeks is important ! Working in partnership with intact groups is a useful startingpoint. Use word of mouth to extend reach - utilise social media.FUN/FITNESS/FRIENDS - relaxed rules, modified fun activities, social interaction, lifestyle activities.
FeelThe emotional side of someone’s character – emotional responses
FeelDon’t want to go on my ownI am not sporty – I don’t fit in I am not good enough I can’t be bothered
FeelWomen Only vital, image is friendly and ‘You know allaccessible, opportunity to exercise with shapes andfamily members often mum, bring a mate sizes, theyschemes. come at first and they’re likeEnsure programme imagery represents a [worried], don’trealistic spread of exercisers- girls want a worry, look,clear view of what to expect. we’re all here to have fun’.Informal and fun feel - set achievable goals (Multi-sport)– let girls choose the activities/providevariety/use music. Create group goals andsupportive activities.Reward achievement
Do•What sports•Where sessions take place•Coaching•Staying involved in sessions•Getting involved in a leadership role
Do Type of sports ‘I really like being [able to] (top 10 in the last 6 months) achieve in basketball, and…I am progressing every week, whereas 1.Fitness 2. Dance Zumba I’m kind of turning3.Multisport 4.Swimming up and just getting fit 5.Netball 6.Badminton which is quite nice….[in basketball] we play in a 7.Football 8.Boxing league as well, which is9.Basketball 10.Rounders great.’ (Basketball focus group)
DoVenue: 84 % of sessions take place at indoor venues –schools/colleges/leisure centres/community sports centresCoaching: Personal qualities and technical expertise required She does tell you off if you stop but she’s encouraging as well. Yeah, like …Motivation. And she’s quite fun as well, she’s dead like … Yeah you can have a laugh (Bootcamp focus group)
Do Staying involved in sessions“Another thing that we’ve learnt and that we didn’t factor into the project as much is what females respond to best. And it wasdecided that… a lot more investment has gone into rewards and incentives, so T-shirts and trophies and competitions, givingthem more of an emphasis on why they are doing the activity, or it’s leading up to a competition, or if they’ve done x number ofsessions over a period of time then they get a t-shirt or a bag or something that is a reward for their commitment”
Do Girls want to take leadership roles but are wary of volunteering“We would suggest that UsGirls develop a brand of volunteering suitedto the UsGirls population – young women who may not have a sportingidentity and may not view themselves as having the capacity to leadsporting activities…A version of volunteering that provided a bit lessinitial commitment might serve as a transition or ‘lead in’ to moresubstantial commitment in the future …. So maybe helping set up 3sessions and plan two sessions could lead to a ‘UsGirls volunteer’designation/t-shirt “
The power of working as part of a network• Research and development approach• Organising events and festivals• Developing People – a team approach• Campaigns and connections – creating a noise.
The power of working as part of a networkResearch and Development approach
The power of working as part of a networkResearch and DevelopmentNew “How to “guides in developmentUnderstanding the IndividualSegmentation via settingsMeeting girls different motivationalneedsReally understanding self efficacyneeds of girlsFeedback and goal setting to aid retentionFITT principles
The power of working as part of a networkOrganising events and festivals 4 festivals Hair, 500 beauty, participants sports, lifestyle
The power of working as part of a networkDeveloping People – a team approach•20 plus Us Girls advocates from the network•Gender specific Doorstep Sport Advisers•New Courses
The power of working as part of a networkCampaigns and connections – creating a noise ! Over 100 organisations
Future Opportunities• Big Bra Drop for Oxfam -1000 bras IWD March 8th 2013• Health impact - Us Girls Alive Clubs- establishing 30 Us Girls Alive Club via 120 Us Girls Motivators – get info handout• Embedding the learning - Rolling out the 3hr workshop and how to guides - put your name down to run or attend future workshops - buy the guide!• Consultation Exercise – exploring further needs to influence strategic plan for submission to Sport England .