Sports Summit 2015: Dave Wright, CEO of MYZONE gave his insight into the growth of technology in sport and how it can be used to increase participation

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Wearable technology:
Friend or foe for
participation in sport?
Dave Wright

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Reticular Activating System

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Background

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Belonging/ identity/ tribe/ social connection

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Technology filling the social connection role

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What is Technology
Technology is a body of knowledge used to
create tools, develop skills, and extract or
collect materials.
It is also the application of science to meet an
objective or solve a problem.

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Is technology solving or creating the problem?

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What is wearable tech?
Wearable technology includes items, such as jewellery,
glasses and clothing- worn on, in and around the body-
incorporating sensors and other electronic technologies.

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The purpose of wearable tech
It’s all referred to as the
`quantified self’. The notion
is that by recording and
reporting behaviours, it can
motivate individuals toward
better habits and better
health.

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Cloud technology…

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…in a time poor world

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Leverage technology for sport

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Leverage technology for sport

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Frictionless Experience

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Rise of wearable technology

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Rise of fitness apps
156 million 2012- 248 million 2017

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Data is the key
Pedometers
Optical Blood
Flow Sensor
More Credible
(accurate)Data
Less Credible/
(accurate) Data
Heart Rate
Sensors
Accelerometers
MOTIVATION

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More Data… More Results

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It’s all about the eco-system

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World Health Guidelines on Physical Activity
1. Adults should aim to be active daily. Over a week, activity
should add up to at least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10
minutes or more.
2. Alternatively, comparable benefits can be achieved through
75 minutes of vigorous intensity activity spread across the week or combinations of moderate
and vigorous intensity activity.
3. Adults should also undertake physical activity to improve
muscle strength on at least two days a week.
4. All adults should minimise the amount of time spent being
sedentary (sitting) for extended periods.

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Incidental versus concerted Activity
Incidental Concerted

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3 steps for wearables to work

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3 steps for wearables to work

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Step 1. Motivated to wear it & afford it

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Step 2. Remember to wear it

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Step 3. Accurately track it’s targeted behaviour

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The ugly secret of wearables

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3 behaviour science factors to inc. adherence

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1.Habit & Feedback

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2. Social Motivation/ accountability

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3. Goal re-enforcement/ achievement

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What is MYZONE®?

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What is MYZONE®?

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Rewarding EFFORT not Fitness

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Provide Real Time Feedback & auto online Logbook

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Interoperability… frictionless

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Provides gamification/ Social connections

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In line with WHO guidelines

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New world of Physical Activity/ Sport
DELIVERY FEEDBAC
K
DATA
TECHTECH???

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QUESTIONS….
FRIEND OR FOE?