Corporate Communications 2007 / 3rd Place / „Latio” atbalsta programma fotog...Baltic PR Awards
The photography support project by „Latio” established the Annual Photography Award of Latvia in 2006 to honor Latvian photographers and promote photography as a visual art form. Prior awards in Latvia were limited in scope, so this new annual contest aimed to strengthen the field of photography and recognize photographers' contributions. A research phase involved gathering expert opinions on award rules and foreign photography awards. The goals were to create a new tradition through the annual contest, introduce photography to wider society, and strengthen „Latio's” socially responsible image. Over 180 articles were published on the contest and over 300 entries were received, showing high interest from photographers.
Public sector & NGOs 2006 / 3rd Place / Panevezys Municipality marketing and ...Baltic PR Awards
The document outlines Panevezys City Municipality's marketing program for 2005-2007. The program aimed to improve the city's image and join competition with other leading cities by attracting more investment, tourism, and loyalty from residents. A survey found Panevezys had a negative reputation in Lithuania as a crime-ridden and unpromising city. The program positioned Panevezys as the "Leader of Lithuanian Regions" and communicated its strengths through slogans and initiatives related to business, culture, and civic participation. Early results showed increased positive media coverage of the city and engagement from communities in improving Panevezys.
Samsung became the title sponsor of the Latvian Ice Hockey Championship in 2006/2007 in an effort to increase interest and awareness of the league. Key goals of the sponsorship campaign were to change public perception of the league, enhance its prestige, and create a strong corporate identity. Activities included an opening ceremony, an online fan vote, and the first All-Star Game featuring Latvian players. Over 1800 fans voted online and 3200 attended the All-Star Game, demonstrating growing fan interest. The sponsorship achieved its goal of 90% brand awareness and increased media coverage of the league's games and events.
Corporate Communications 2007 / 3rd Place / „Latio” atbalsta programma fotog...Baltic PR Awards
The photography support project by „Latio” established the Annual Photography Award of Latvia in 2006 to honor Latvian photographers and promote photography as a visual art form. Prior awards in Latvia were limited in scope, so this new annual contest aimed to strengthen the field of photography and recognize photographers' contributions. A research phase involved gathering expert opinions on award rules and foreign photography awards. The goals were to create a new tradition through the annual contest, introduce photography to wider society, and strengthen „Latio's” socially responsible image. Over 180 articles were published on the contest and over 300 entries were received, showing high interest from photographers.
Public sector & NGOs 2006 / 3rd Place / Panevezys Municipality marketing and ...Baltic PR Awards
The document outlines Panevezys City Municipality's marketing program for 2005-2007. The program aimed to improve the city's image and join competition with other leading cities by attracting more investment, tourism, and loyalty from residents. A survey found Panevezys had a negative reputation in Lithuania as a crime-ridden and unpromising city. The program positioned Panevezys as the "Leader of Lithuanian Regions" and communicated its strengths through slogans and initiatives related to business, culture, and civic participation. Early results showed increased positive media coverage of the city and engagement from communities in improving Panevezys.
Samsung became the title sponsor of the Latvian Ice Hockey Championship in 2006/2007 in an effort to increase interest and awareness of the league. Key goals of the sponsorship campaign were to change public perception of the league, enhance its prestige, and create a strong corporate identity. Activities included an opening ceremony, an online fan vote, and the first All-Star Game featuring Latvian players. Over 1800 fans voted online and 3200 attended the All-Star Game, demonstrating growing fan interest. The sponsorship achieved its goal of 90% brand awareness and increased media coverage of the league's games and events.
The PR campaign "Spīdola Award in Economics 2006" was organized by the PR agency "P.R.A.E. Public Relations" for their client "Economists Association 2010" between September and November 2006. The goal was to increase recognition and prestige of the annual "Spīdola Award in Economics". Research found previous campaigns lacked interest. The new strategy involved choosing a high-profile laureate, adding an extra theme about economic tasks for government, and securing participation of expert economists. This successful execution resulted in numerous positive media mentions that met the campaign's objectives of raising awareness and status of the award.
Corporate Communications 2007 / 2nd Place / Skype. Visa pasaule var runāt par...Baltic PR Awards
Skype hired Hill and Knowlton Latvia to conduct a public relations campaign in Latvia to increase awareness and preference of Skype. Through research, H&K Latvia found that while Skype's Estonian operations were known, Skype's image and awareness in Latvia were limited. The campaign objectives were to change Skype's perception, educate the public about internet telephony, and promote Skype's business offerings. H&K Latvia implemented tactics like media interviews, conferences, and targeted articles to reach business and consumer audiences. The results included tripling Skype's media coverage and establishing Skype as the leading internet calling brand in Latvia, demonstrating the success of the PR campaign.
Issues and Crisis Communications 2007 / 1st Place / Starptautisks arhitektu p...Baltic PR Awards
This document provides a description and summary of a campaign to host an international architects' symposium for a development site in Jūrmala, Latvia. The campaign's objective was to convince the public that the developer, Jānis Loze, intended to develop the site professionally and for the long-term, balancing public and private interests. The campaign strategy involved using the prestige of the symposium and high-profile international architects to improve public perceptions of the development. Media outreach focused on providing information to target publications to generate positive coverage around the symposium and architectural concepts. The campaign was successful in shifting public narratives around the development plans from previous negative coverage.
The application was for the 2007 Latvian Public Relations Award in the regional campaign category. It was for a travelling exhibition of anti-smoking posters called "Without a Cigarette" that aimed to educate people on the dangers of smoking through visual messages. The exhibition toured various regions of Latvia to raise awareness of smoking's health risks.
Public Sector & NGOs 2007 / 3rd Place / Darba līgums Strādā!Baltic PR Awards
The State Labour Inspectorate of Latvia ran a two-week media campaign called "Labour Contract Works!" in May 2006 to promote legal employment. The campaign took place in Riga and seven regional cities and aimed to raise awareness of the benefits of legal employment for both employers and employees, as well as the consequences of illegal employment. Activities included press conferences, distribution of brochures and posters, information tents where over 3,000 people received consultations, and inspections of companies conducted together with media. Evaluation found high media coverage and over 2,000 expressions of support in a campaign book. The campaign strengthened the image of the Labour Inspectorate and messages in favor of legal employment in Latvia.
Internal Communications 2007 / 1st Place / Latvijā pirmā ģimenei draudzīgā da...Baltic PR Awards
1) Scandinavian Tobacco SIA developed an internal communication campaign to increase employee awareness of its Environmental, Health, and Safety (EHS) policy and upcoming EHS audit.
2) An initial survey found that only 10% of employees were aware of the EHS program, its goals, and the company's efforts in this area.
3) The campaign used newsletters, displays, and an EHS "totalizator" (sweepstakes) to regularly communicate EHS activities, achievements, and audit results. The goal was to increase awareness to at least 40% of employees.
Integrated Marketing Communications 2007 / 3rd Place / Audi TT prezentācijaBaltic PR Awards
The document describes an integrated marketing campaign conducted by Nords Porter Novelli in Latvia to launch the new 2006 Audi TT sports coupe. The campaign utilized non-traditional marketing techniques like celebrity endorsements and guerilla marketing tactics to generate buzz around the new model prior to its official launch. A variety of online, print, outdoor, and event-based marketing activities were executed over several weeks to build awareness and interest among young, active target consumers. The campaign was successful in significantly increasing discussion of the Audi TT and generating early sales orders, establishing it as a trendsetting car in Latvia.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
The PR campaign "Spīdola Award in Economics 2006" was organized by the PR agency "P.R.A.E. Public Relations" for their client "Economists Association 2010" between September and November 2006. The goal was to increase recognition and prestige of the annual "Spīdola Award in Economics". Research found previous campaigns lacked interest. The new strategy involved choosing a high-profile laureate, adding an extra theme about economic tasks for government, and securing participation of expert economists. This successful execution resulted in numerous positive media mentions that met the campaign's objectives of raising awareness and status of the award.
Corporate Communications 2007 / 2nd Place / Skype. Visa pasaule var runāt par...Baltic PR Awards
Skype hired Hill and Knowlton Latvia to conduct a public relations campaign in Latvia to increase awareness and preference of Skype. Through research, H&K Latvia found that while Skype's Estonian operations were known, Skype's image and awareness in Latvia were limited. The campaign objectives were to change Skype's perception, educate the public about internet telephony, and promote Skype's business offerings. H&K Latvia implemented tactics like media interviews, conferences, and targeted articles to reach business and consumer audiences. The results included tripling Skype's media coverage and establishing Skype as the leading internet calling brand in Latvia, demonstrating the success of the PR campaign.
Issues and Crisis Communications 2007 / 1st Place / Starptautisks arhitektu p...Baltic PR Awards
This document provides a description and summary of a campaign to host an international architects' symposium for a development site in Jūrmala, Latvia. The campaign's objective was to convince the public that the developer, Jānis Loze, intended to develop the site professionally and for the long-term, balancing public and private interests. The campaign strategy involved using the prestige of the symposium and high-profile international architects to improve public perceptions of the development. Media outreach focused on providing information to target publications to generate positive coverage around the symposium and architectural concepts. The campaign was successful in shifting public narratives around the development plans from previous negative coverage.
The application was for the 2007 Latvian Public Relations Award in the regional campaign category. It was for a travelling exhibition of anti-smoking posters called "Without a Cigarette" that aimed to educate people on the dangers of smoking through visual messages. The exhibition toured various regions of Latvia to raise awareness of smoking's health risks.
Public Sector & NGOs 2007 / 3rd Place / Darba līgums Strādā!Baltic PR Awards
The State Labour Inspectorate of Latvia ran a two-week media campaign called "Labour Contract Works!" in May 2006 to promote legal employment. The campaign took place in Riga and seven regional cities and aimed to raise awareness of the benefits of legal employment for both employers and employees, as well as the consequences of illegal employment. Activities included press conferences, distribution of brochures and posters, information tents where over 3,000 people received consultations, and inspections of companies conducted together with media. Evaluation found high media coverage and over 2,000 expressions of support in a campaign book. The campaign strengthened the image of the Labour Inspectorate and messages in favor of legal employment in Latvia.
Internal Communications 2007 / 1st Place / Latvijā pirmā ģimenei draudzīgā da...Baltic PR Awards
1) Scandinavian Tobacco SIA developed an internal communication campaign to increase employee awareness of its Environmental, Health, and Safety (EHS) policy and upcoming EHS audit.
2) An initial survey found that only 10% of employees were aware of the EHS program, its goals, and the company's efforts in this area.
3) The campaign used newsletters, displays, and an EHS "totalizator" (sweepstakes) to regularly communicate EHS activities, achievements, and audit results. The goal was to increase awareness to at least 40% of employees.
Integrated Marketing Communications 2007 / 3rd Place / Audi TT prezentācijaBaltic PR Awards
The document describes an integrated marketing campaign conducted by Nords Porter Novelli in Latvia to launch the new 2006 Audi TT sports coupe. The campaign utilized non-traditional marketing techniques like celebrity endorsements and guerilla marketing tactics to generate buzz around the new model prior to its official launch. A variety of online, print, outdoor, and event-based marketing activities were executed over several weeks to build awareness and interest among young, active target consumers. The campaign was successful in significantly increasing discussion of the Audi TT and generating early sales orders, establishing it as a trendsetting car in Latvia.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
Swedbank saw declining employee loyalty and pride after the economic crisis negatively impacted banks. To address this, Swedbank gave 3,500 of 30,000 concert tickets by Latvian band Prāta Vētra to employees and their families. Swedbank ran an internal campaign leading up to the event to make employees feel pride in the bank and allow them to participate behind the scenes. The campaign engaged 76% of employees and 86% attended the event, with feedback showing increased pride and loyalty towards Swedbank.
SEB Banka launched a comprehensive SEB Green Year initiative in 2012 to reduce the environmental impact of its 1,500 employees and unite them around green ideas. A central "SEB Green Tree" campaign character was created to show that small contributions from each employee could achieve remarkable results. The large response from employees allowed the implementation of green ideas like paper sorting, more efficient energy and water use, an environmentally friendly vehicle fleet, and improved heating, leading to an award for one of the most sustainable companies in Latvia.
