1. 1
Sponsored Updates Case Studies
©2013 LinkedIn Corporation. All Rights Reserved.

2. Pilot : Walmart e-commerce raises
awareness of their start-up culture
LinkedIn Confidential ©2014 All Rights Reserved
Challenge:
• Walmart e-commerce
needed to change its
employer brand perception
to be viewed as an
innovative place to work &
compete with tech startups
for top talent
Solution:
• Targeted competitive talent
pools in metropolitan areas
with peek hiring needs
• Shared stories of employees
who’d transitioned from
start-ups & found a nimble
culture there
Result:
• Proven ROI based on sheer
reach and # of impressions
• Those who engaged with
with updates had the most
desired experience & skills

3. Pilot : Intel appeals to android
developers
LinkedIn Confidential ©2014 All Rights Reserved
Challenge:
• Intel wanted to build
thought leadership with
android talent, attract
android developers to its
company page and raise
awareness about their
leadership in android.
Solution:
• Used Sponsored Updates to
target talent with android
skills and those in top
android groups
• Hooked target demographic
with content to appeal to
their interests/ aspirations.
Result:
• Highest engagement from
software developers
• Those who chose to follow
came from the top Android
groups and had in-demand
skills

4. Marriott nurtures 2 way dialogue with
hospitality professionals
LinkedIn Confidential ©2014 All Rights Reserved
Challenge:
• Marriott needed to attract
experienced hospitality
workers for new hotels
launching in Eastern Europe
Solution:
• Used Sponsored Updates to
target hospitality industry
professionals in key areas
and raise awareness about
growth in those regions.
Result:
• Established genuine 2-way
dialogue with target talent
• Engagement rate was 3X
Sponsored Update average
• Gained high volume of new
followers in key regions
• Boost in quality of applicants
for hard to fill jobs
• High rate of content
amplification/ earned media

5. Salesforce provides sneak peek into
different offices
LinkedIn Confidential ©2014 All Rights Reserved
Challenge:
• Salesforce recently opened a
number of new offices
across the world and had
peek hiring needs for top
talent in software, & cloud
computing industries
Solution:
• Used Sponsored Updates to
target desired talent in those
regions and raise awareness
of their offices
Result:
• Successfully executed
localized campaigns
• Record high engagement
rate amongst professionals
with desirable expertise

6. Gallery of
GREAT
Updates

7. Showcase what makes your
company unique
Best Practices:

8. IDEO gave insight into what it’s like to work there

9. Share what matters to your
company
Best Practices:

10. Xerox shared advice on enabling risk-taking

11. Spotlight upcoming events
or speakers
Best Practices:

12. Tableau shared an upcoming interview event

13. American Express invited followers to a career fair

14. Pandora shared an event tailored toward students

15. Feature teams working on
cool stuff
Best Practices:

16. Johnson & Johnson gave insight into ‘a day in the
life’ of its brand managers

17. L’Oreal spotlighted a high-performing employee

18. Carhartt expressed appreciation to its employees

19. Kaiser Permanente highlighted an intern’s
experience

20. Think outside the job
Best Practices:

21. Tableau talked about the qualities its looking for

22. HubSpot included a unique image

23. Johnson & Johnson gave insight into its interview
process