2. INGREDIENTS
• 453.59 ml shrimp
• 118.30 ml butter
• 39.43 ml onion
• 39.43 ml bell pepper
• 39.43 ml celery
• 14.79 ml fresh parsley
• 14.79 ml green onion
• 5 ml crushed garlic
• 5 ml Cajun seasoning
• 59.15 ml white wine
• 29.57 ml lemon juice
• 5 ml salt
• 1 ml Tobasco sauce
• 473.18 ml cream cheese
3. NEED AND TARGET CONSUMER
• Gives kick, new twist to an array of dips already on
market
• Great for all events: parties, family
gatherings, lounging
• Compliments many foods:
chips, vegetables, bread, fruit
• Target consumer:
• Social gatherers, mothers, adolescent, those who favor
savory flavors
4. NUTRITIONAL INFORMATION
Spicy Cajun Shrimp Dip Serving Size: 2 oz. Servings: 12
Calories 491.4 kcal
Total Fat 33.9 g
Saturated Fat 19.6 g
Cholesterol 141.5 mg
Sodium 431.8 mg
Potassium 254.2 mg
Sugar 0.3 g
Dietary Fiber 0.7 g
Protein 15.1 g
5. PROCESSING AND STORING
• Processing measures:
• Hygiene measures number of microorganisms per ml of
finished product
• Energy efficiency
• Minimization of waste
• Labor
• Minimal cleaning
• Use refrigeration controls, pH thermometer, water activity
meters, cleaning and sanitizing equipment, thermometers
• Storing: refrigerate or keep least 41F
• Shelf life: best if used within first 3 months of opening
6. PACKAGING OF SPICY CAJUN
SEAFOOD DIP
• Offered in various sizes: 6 oz., 12 oz,, 30 oz.
• Clear plastic container with resealablelid
• Nutritional facts on back panel
9. AW AND PH
• Aw:0.94
• Highly susceptible to microbial growth
• Needs to be kept cool, refridgerated
• pH:5.4
• Considered acidic
10. SAFETY AND REGULATIONS
• Contains
• No additives
• No preservatives
• No enhancements
• No hormones
• Safety and Regulatory Compliances:
• Applicable for Small Business Nutrition Labeling Exemption
11. SMALL BUSINESS NUTRITION
LABELING EXEMPTION
• Spicy Cajun Seafood Dip will be available in limited
quantities
• give ability to gauge consumer reactions
• Qualifies for Small Business Nutrition Labeling Exemption
• Produces fewer than 100,000 units in 12 month period
• Files for annual exemption with FDA
• Annual gross sales less than $500,000
12. PRODUCT ROLLOUT
• Will be produced and be available for purchase
within next 6 months
• Available at specialty stores: Corrado’s, Market
Basket, Whole Foods, Trader Joe’s, etc.
