The document provides a strategy to improve outgoing GCDP experiences in AIESEC Romania. Key points include: 1) Increasing partnerships with countries that students prefer through assessments and targeted promotions. 2) Implementing ongoing recruitments, targeted campaigns, and legalizing exchanges with university support. 3) Analyzing past performance to understand growth areas and ensure recruitment timelines match realization peaks. 4) Addressing bottlenecks like the lack of partnership culture, LC focus, winter coverage, and cross-area collaboration.

1. Alexandru Daniel Popa
Application for MCVP GCDPo in AIESEC Romania
Specific Questions
1. Present your strategy on how to decrease the delivery time and how to increase the
realization rate on Outgoing GCDP in AIESEC Romania for the following term?
In order to decrease the delivery time we can make a national contract for EPs that will be available
for 1 months and a half and if the EPs will not match in this period they can pay another tax. In the same
time we can have different types of contracts, for examples: if we put in April an EP on the platform and
the matching peak is in Mai-June the contract can be available for 2 months and a half; but if you raised
an EP on May the contract can be 1 month and a half.
In order to increase the realization rate we can make an assessment and see in what countries the
Romanian students want to go for an internship and after that we can make partnerships with specific
countries. In this way we will promote their national projects to our students, meaning the EPs will have
a spot secure, whichcan also help in decreasing the delivery time. We can also segment our market and
to customize a product for that market; for ex: Global Citizen – Health can by promoted to the students
form medical faculties.
We can put accent on the education of our EPs, for examples we can deliver local TTTs, or to involve
our EPs in PBOX-es as OC Helper, experience that will contribute to the quality of the EP and in this way,
we will manage to increase our realization rate.
With Process Optimization we can increase the realization rate and also the delivery time.
Cooperation
Promo OGX + COMM/OCP PROMO COMM/OCP
2 weeks
before Selection OGX
promo 1st week Matching OGXOPS &
– 6th week 2nd week
Realization
– 7th week 3d week – GCDP
8th week 4th week –
end of
realization
period

2. 2. What should be the evolution of Outgoing GCDP? What are the concrete steps you are
going to take in order to reach the performance stated?
In order to have a positive evolution of Outgoing GCDP, we should create a powerful brand; we
need to become “a need” for the students who want to take an internship or who want to travel and to
meet new people. We started to work at this Brand and we also separated in more products and now
we have: Global Citizen(Health, Cultural, Human rights, NGO development, Environment). What we
need to do now is to make it stronger and better. We should start focusing on delivering experiences
based on the needs and the country preferences of the students.More than this, if we focus on
legalizing the exchange with the support of the Universities, our GCDP will become more relevant for
our students. In the same time we should have ongoing recruitments and different types of targeted
campaigns in order to reach more our students’ market.
For example: we can have a targeted campaign in April-May for the students from the Environment
Faculty in order to send them to make an international internship that can be equivalent as practice for
faculty, and another targeted campaign in August-September for the students who finished their
studies, and also for the students who come from Faculties that have human profile.
We should all the time take into consideration thequality in what we do and deliver what we
promise, for our students and also for our EP Takers, by educating our EPs in order to become more
qualitative EPs which will create a powerful brand in the international network.
3. How will you manage the marketing strategy of AIESEC Romania on Outgoing GCDP taking
into consideration the national recruitments?
First of all, we must start with an Assessment on our students with what are their needs and there
countries priority, for this assessment each VP can work with the VP Communication and to have a Task
Force Manager who can be responsible. The period can be in February-March.
In the same time I want to have a functional meeting on each Quarter with my LCVPs in order to
discuss the things that need to happen in the next period. In my opinion one meeting can be in March
2012 in order to discuss and analyze with them the assessment and to discuss new initiative that we can
develop in Q2 except the Global Citizen Sumer that will be in Q2 in order to have EP realized in summer
period.
Another meeting will be in NC, where after the MC+LCPs planning days, where we will present the
strategy for the term.
In August we will have a functional meeting, maybe with the Communication area and with NST
members from Comm and GCDPo where we will make the promotion campaign and the package
recruitment for the Global Citizen Winter and Spring.

3. My NST members will be projects managers and they will work closely with the VPs in order to
implement the strategy and to implement the initiatives.
I will have regular meetings, from 2 to 2 weeks, with my VPs in order to know their problems and to
know how I can support them.
I will work closely with the MCVP Communication in order to create good and relevant campaigns
for our projects, but also with MCVP TM for the selection and education processes, and MCVP GIP O, to
make sure the recruitment campaigns are not overlapping.
4. Analyze the performance on Outgoing GCDP in the last 3 years in AIESEC Romania. How
will you ensure a constant growth in quality and quantity GCDP on the following term?
MC Term Q3 Q4 Q1 Q2 Total
2010-2011 51 19 15 38 123
2011-2012 95 19 23 21 158
2012-2013 99 35 0 0 134
9599 158
100
160 134
140 123
80 120
100
60 51 2010-2011 80
35 38 60
2011-2012 GCDPo
40 40
1919 23 21 2012-2013 20
15 0
20
0 0
0
Q3 Q4 Q1 Q2
2010-2011: During 2010-2011 term, AIESEC Romania was focusing on deliver X+L in order to
deliver and to achieve the 2010 vision. We registered a 141% growth on GCDPo
compared with the previous term(2009-2010) and also we had a 183% growth in Q3 and 171% growth in
Q2.
In Autumn 2010 and in Spring 2011 we made package recruitments onX+L and this is the main
reason why we registered this big growth of 171% growth in Q2
In this term we registered an 28% overall growth on GCDPo. In Q3 we manage to
2011-2012:
have an 86% growth, but in Q4 because of the change of the online platform we

4. didn’t manage to have a growth and we managed to make only 19 GCDP experiences like the privies
term.
Another thing is that during this term we changed the terms, which created confusion among
the current and elected LCVPs. This influenced the realizations from Q2.
2012-2013:
Until now, if we compare Q3 & Q4 with the previous term, we can see that we
have 4% growth on Q3 and 84% growth on Q4. Although we have a growth until
now, we still have a big GAP, because we didn’t accomplish our plan on Q3. That means we need to
realize 208 GCDP O in Q1 and Q2, more than what we realized in Q3 and Q4 (135 GCDPo experience
realized). We manage to Brand our GCDP program and to make sub-products in order to achieve our
GAP and to have a continuity of this brand on the next term.
In order to ensure a constant growth in quality and quantity GCDP on the following term, we
haveto understand that AIESEC Romania is dependent by the Summer peak. That means that we have to
deliver more than half of our objectives in Q3, in order to do this, we shouldrealize Recruitments in
March-April (with realization in June-July), in April-May(with realization in July-August) and in June( with
realization in August-September). Also in March we can pilot high-school recruitment among the gROw
participants that are in the last year and to educate them until the middle of May and after they will
succeed to pass the exams in July, they can be raised and realized in August-September.
In the same time we should develop more our sub-peak and winter peak by doing projects or
targeted recruitments in October-November (with realization in December-January) and in December-
January-February (with realization in February-March-April).
By having national or regional ICPS we can increase the quality of our EPs and also we can
deliver TTT for our EPs with the help of the LTTs in order to become more prepared.
We can increase also our quality and quantity if we will learn to deliver on international
partnerships, because we can focus more on recruiting, selection and education if we know that we
have the TNs where we need to deliver.
If we collaborate closer with the Communication and Talent Management we can have
qualitative and relevant recruitments and selection process in order to increase our number and quality
for the EPs.
Until the end of the term we should create an exchange culture in AIESEC Romania and allocate
our resources in realizing more exchange experiences in order to create a mindset that can bring
constant growth also for the next term.

5. 5. Present the main bottlenecks that kept AIESEC Romania from achieving the objectives
planned on Outgoing GCDP. What will be the key strategies for each of them, that you
are going to implement in order to achieve the objectives planned?
Main Bottlenecks Key strategies
We don’t have a partnership culture- - Assessment in Q1 in order to know in what
we don’t deliver on them countries students what to go for an internships
- Internal assessment with 1 month before
international conference(EroXpro, IC, EuroCo) in
order to know members’ preferences
- Doing proper selling and deliver on what we
promised
- Create a forum where to have all our VPs and all
our partnership countries with their VPs in order
to maintain the connection and in order that each
MCVP to have tracking on what’s happening
The LCs don’t have focus on matching - NST members that are responsible for 2-3 LCs and
because of lack of people help the VPs and members to match their EPs
- Allocate others members from other areas
- Double allocation in order to have members on
exchange areas
We don’t really cover the winter peak - Targeted projects or recruitment for December –
January realizations
- 1+1 campaign – where two people can go in same
place for an internship and they pay only 1 tax
On spring recruitments, exchange - Involve the international on recruitments that are
people don’t have support of the in that period in the LC
entire LC - CEED-ership and SOL opportunities
- EB Task Force
Implementing ongoing recruitments - Explain the relevance of thisinitiatives
and Global Citizen - Supporting the LCs with coaching and feedback
and preparation in order to implement the
initiatives
Doesn’t exist a qualitative working - Encourages from national level and implement
mode between Comm+TM+OGX initiatives where all of this VPs can work together
(GCDP&GIP o) - Workshops and webinars on how can these areas
can support each other
- Functional Meetings in August with all the
members of this areas