Special Projects
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Recommended
What’s Next For E-mail, Mobile and Social Media (2011)
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Developing An Online Strategy Using E-mail, Mobile, and Social Media (2010)
A website alone is just no longer enough. Bryan Huber, Chief Interactive Officer of Paul Werth Associates, will delve into how to complement your website by developing an e-mail, mobile and social media plan that will help drive results. He will touch on how to develop a strategy around these three channels, how to measure results and how to adjust your strategy accordingly. All these pointers will lead to better business-to-business and business-to-consumer communications and potential sales.
Making Sense of Social Media: Strategy Matters (2010)
The document discusses social media strategy and its importance for businesses. It defines social media as user-generated content shared on various platforms like blogs, photos, videos, reviews, and social networks. It notes that nearly 600 million people use Facebook and over 13 hours of video are uploaded to YouTube every minute. The document urges businesses to engage in social media to build relationships with customers, be part of industry conversations, and expand their marketing reach. It warns that reputation takes years to repair if damaged and advises businesses to avoid crises by being proactive media.
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