This document discusses the common elements and structure of informercial advertisements. It notes that informercials typically follow a formula of 1) identifying a problem, 2) presenting a product as the solution with its benefits, 3) offering a special deal, and 4) including customer testimonials. It also lists some common tropes, such as catchy slogans, detailed product descriptions set to catchy music, celebrity endorsements, and an emphasis on limited supplies and special offers.
2. How much do you hate advertising? ;)
What's the ad which you hate the most?
I can't stand them!
They drive me crazy!
They get on my nerves!
I detest the one where ...
3. Have you ever seen informercials?
I can't stand them!
They drive me crazy!
They get on my nerves!
I detest the one where ...
They're actually ...
amusing
captivating
hilarious
ridiculous
4. https://www.youtube.com/watch?v=i7hWgKUn_j0
Soap magic 1. Problem
2. Solution: product presentation
& bene
fi
ts
3. Special offer
4. Customer's reviews
Are you tired of ...?
All you need is ...!
... has never been easier! But wait! There's more!
Special offer!
Call now: buy 2, get 1!
Limited stock!
My life has changed since ...
I didn't know that ... can be so easy!
My daughter bought it for me and ...
5. https://www.youtube.com/watch?v=XM_8x69-jeE
Pineapple twist 1. Problem
2. Solution: product presentation
& bene
fi
ts
3. Special offer
4 Customer's reviews
Are you tired of ...?
All you need is ...!
... has never been easier! But wait! There's more!
Special offer!
Call now: buy 2, get 1!
Limited stock!
My life has changed since ...
I didn't know that ... can be so easy!
My daughter bought it for me and ...
6. Wow cup 1. Problem
2. Solution: product presentation
& bene
fi
ts
3. Special offer
4 Customer's reviews
Are you tired of ...?
All you need is ...!
... has never been easier! But wait! There's more!
Special offer!
Call now: buy 2, get 1!
Limited stock!
My life has changed since ...
I didn't know that ... can be so easy!
My daughter bought it for me and ...
https://www.youtube.com/watch?v=XnI9ltCbSVQ
7. Flavor pro 1. Problem
2. Solution: product presentation
& bene
fi
ts
3. Special offer
4 Customer's reviews
Are you tired of ...?
All you need is ...!
... has never been easier! But wait! There's more!
Special offer!
Call now: buy 2, get 1!
Limited stock!
My life has changed since ...
I didn't know that ... can be so easy!
My daughter bought it for me and ...
https://www.youtube.com/watch?v=52eQJ5QpfEg
8. Ab circle pro 1. Problem
2. Solution: product presentation
& bene
fi
ts
3. Special offer
4 Customer's reviews
Are you tired of ...?
All you need is ...!
... has never been easier! But wait! There's more!
Special offer!
Call now: buy 2, get 1!
Limited stock!
My life has changed since ...
I didn't know that ... can be so easy!
My daughter bought it for me and ...
https://www.youtube.com/watch?v=lzSjLWkwy6A
9. Are these elements important?
Celebrity's recommendation
Catchy music
Detailed description of the
product
A catchy slogan
Good visual presentation
What's the key to successful
advertising?
Other
