This document discusses the common elements and structure of informercial advertisements. It notes that informercials typically follow a formula of 1) identifying a problem, 2) presenting a product as the solution with its benefits, 3) offering a special deal, and 4) including customer testimonials. It also lists some common tropes, such as catchy slogans, detailed product descriptions set to catchy music, celebrity endorsements, and an emphasis on limited supplies and special offers.