Retailarquitecture

Retail Architecture
Review 2009

A SUPPLEMENT

3/Introduction
CONTENTS
The SADI awards this year make a statement
about the role of retail architects.

SADI Awards 18/No Thorns Here
This year’s Grand SADI winner, Studio One Eleven’s
4/Judges Lincoln & Rose, sets an important precedent that
Meet our panel of experts. pedestrian projects can still be something special.

6/New Frontier 20/Power Play
Checkland Kindleysides helped give Timberland a Booth Hansen Helix Architecture’s design for the
new and exciting flagship in London. Kansas City Power & Light District is an excellent
execution of a mixed-used project.
8/Enjoy the Scenery
Eight Inc. did a commendable job carving a 22/Nice Details
courtyard into an upscale Nokia store in Brazil. Some firms fell just a little short of earning awards.

9/Good First Impression Leaders in Retail Architecture
The Heiserman Group gave fast casual chain Vapiano
an excellent prototype to establish its U.S. presence. PROFILES

10/Facing Forward 26/Arrowstreet
TPG Architecture turned a boring retail corner into a
beautiful facade for Ethan Allen in Manhattan. 28/CDA Architects
11/A Golden Nugget 32/Design Collective
FER Studios and Caruso Affiliated create a gem with
the Jewel City Diner at Americana at Brand. 34/Dorsky Hodgson Parrish Yue
12/Restoring a Classic 38/GreenbergFarrow
Fitch and Macy’s went the extra mile in rehabbing a
historic department store in Pasadena, Calif. 39/Perkowitz+Ruth Architects
14/Elegant Execution 42/Sitescape
Callison employed a blend of modern design and local
flavor in this Indonesian Harvey Nichols store. ROUNDTABLE QUESTIONS
15/A Cut Above 27/Filling Dark Retail Spaces
Development Design Group’s design for Istinye Park
in Turkey is both playful and creative. 27/Coping with a Drop in Development
16/More Than a Renovation 33/Effects of a Sluggish Economy
Westfield Design takes a dated center in Washington
and makes it truly fit in the Pacific Northwest. 33/Architects’ Role in NOI Growth
17/Placemaking for All
Nadel Architect’s La Alameda shows that you don’t
have to be a luxury center to sport a good design. Retail Traffic would like to thank the American
c
Institute of Architects for sponsoring the 2009 SADI
Awards and providing several of the judges.

2 Sept09 Sp e c ial Supp lement to R ETA I LT RA F F I C

EDITOR’S
LETTER

Setting An Example
Welcome to the third edition of Retail Traffic’s go the extra mile. The stores are not cookie-cutter
Retail Architecture Review. This supplement concepts. Instead, the stores thoroughly fit into the
includes our 20th Superior Achievement in Design Venice, Calif., context in which they sit. And it was
and Imaging Awards and our annual Leaders in all done on a modest budget. It serves as a stark
Retail Architecture supplement. example that just because you’re building a run-of-
The SADI awards recognize outstanding the-mill center, you don’t have to go with a plain
achievement in creating beautiful and successful vanilla design.
retail environments. The winners are those architects Similarly, a project that garnered an honorable
who craft memorable places that put the magic mention, the La Alameda Shopping Center in
back in shopping, enhance or redefine a retail brand, Walnut Park, Calif., makes a similar statement. The
capture a trend particularly well or solve a seemingly project, built by Primestor Development, caters
insurmountable problem. to a poor population. One in four people in the
This year’s winners are no exception. immigrant community near the site live below the
However, the discussion among judges during poverty line and 16.4 percent of the population is
the SADI awards this year were influenced by unemployed. But the owner and architect built a
the great challenges facing the industry. Stores are project that takes local design cues and offers a space
closing. Some properties will fail. Others will be for the community to gather.
in desperate need of renovation or redevelopment. Lastly, Westfield Southcenter, one of many
Furthermore, in the current context, the enclosed retail center renovations submitted this
homogeneity that has plagued the retail real estate year, was the only project recognized in that
sector may come to haunt the industry. Retail category because it clearly looks like it belongs in
centers that are truly unique and provide something the Pacific Northwest. Further, it is set up to further
extra to tenants and customers will be the ones that connect to the community—perhaps with the
survive and thrive. addition of residences in the future.
In that vein, a rather unlikely project emerged All three of these projects illustrate important
as this year’s Grand SADI winner. In year’s past, themes in this year’s competition. Context is
SADI judges have recognized luxurious projects important. Projects should not look like they
that show where every dollar was spent in design were dropped on a site from outer space with no
and construction. This year, a more modest project, connection to the community in which they sit.
a center of less than 100,000 square feet in Venice, The projects break the molds for what shopping
Calif., took the top honor. centers and regional malls can look like. This
From the surface, the Lincoln & Rose project ingenuity and originality was rewarded.
designed by Studio One Eleven at Perkowitz+Ruth Overall, we hope you enjoy these and other
Architects doesn’t appear all that special. The center, profiles in this year’s supplement.
owned by Combined Properties, includes fairly
pedestrian tenants—a laundromat, a dollar store, a
drug store and an organic grocer.
But that’s the point.
The center has a tenant base typical of thousands David Bodamer
of other properties across the country. What sets Editor-in-Chief
it apart is that the owners and architects opted to Retail Traffic Magazine
c

R E TAI L TRAFFIC Sept09 3

JUDGES/SADI 2009
John Chipman Luigi Franceshina
Founding Partner Vice President and Director of Retail Design
Chipman Adams Architects HOK
Chipman began creating a new direction for his father’s interior With more than 15 years of retail and branding experience,
design firm in 1979 when he joined the small Chicago practice. Franceschina is responsible for project direction and design man-
Building upon an existing base of regional Main Street clients, agement. He works closely with HOK’s international, commercial
Chipman led the firm into a position of national recognition. Along and interiors groups on retail, hospitality, corporate and mixed-use
with speaking appearances and writing for trade publications, he projects domestically and overseas. Prior to joining HOK Chicago,
authored a nationally distributed retail planning workbook. At his Franceschina was senior design manager for Starbucks Coffee
father’s retirement in 1984, Chipman redirected his firm’s focus as Co. Franceschina also served as retail studio director at Gensler
he used computer technology to keep up with the unprecedented in Chicago where he led project teams on assignments including
expansion of corporate retail clients. The firm expanded its portfolio Barney’s New York (in Chicago), Gap and Apple. He earned his
with award-winning commissions, laying the foundation for success Master’s at the University of Michigan and his Bachelor’s at the
in hospitality and restaurant design. The firm practices throughout University of Illinois. He maintains memberships with the Retail
the U.S. and Canada with offices in Los Angeles and New York. Design Institute, ICSC, U.S. Green Building Council and the AIA.

Janet Martin Margaret “Midge” McCauley
President Director
Communication Arts Downtown Works
Martin is president of the Boulder-based design firm founded by With her team at Downtown Works, McCauley creates and imple-
Henry Beer and Richard Foy in 1973. After receiving a B.A. in Art ments sustainable retail strategies that turn decaying urban zones into
History, magna cum laude, from Colorado College, she attended vibrant, vital downtowns. She has been at the forefront of the metro-
graduate school at the University of Colorado, and later earned her politan retail industry since her days working with real estate vision-
MBA from the University of Denver. Martin served as chair of the ary Jim Rouse. McCauley’s method combines quantitative data, such
Boulder Chamber of Commerce Board in 2003. She also serves on as demographics and psychographics, with rigorous qualitative obser-
the Design Futures Council, Board of Advisors. She was inducted vation. She has helped cities such as Austin, St. Louis, Manhattan,
into the Boulder County Business Hall of Fame in 2005. She serves Santa Fe, Philadelphia, and Nashville successfully transform down-
on the board of the Colorado Ski Museum Boulder Community towns into dynamic environments. McCauley serves on the Board
Hospital, Women’s Foundation of Colorado and other organizations. of the International Downtown Association and of the Woodrow
She is a member of ICSC, ULI, the American Institute of Graphic Wilson House presidential museum. She is chair of AIA’s Retail and
Arts and the Society for Environmental Graphic Design. Entertainment Knowledge Community Advisory Group.

Kiku Obata Robin Novak
President & Creative Director Director, Interior Design, Specialty Brands
Kiku Obata & Company FRCH Design Worldwide
Obata founded her firm in 1977. She leads the firm in its philoso- Novak is an interior design director within the FRCH specialty
phy to create real, unique, beautiful and compelling brands, experi- retail studio responsible for the all aspects of the client process. From
ences and places by combining research, analysis, brand positioning strategy through conceptual design and documentation, Novak’s
and development, graphics, architecture, lighting and interiors. role covers both creative development and tactical execution work-
The firm works nationally and internationally undertaking many ing in partnership with implementation and resource design part-
complex and collaborative projects including Madrid Xanadu, ners throughout the firm. Novak’s professional experiences include
Madrid, Spain; Carmel City Center, Carmel, Ind.; Busch Stadium, Tiffany & Co., Neutrogena, Luxottica, Aveda, Nike, O’Boticario,
St. Louis; Coors Field, Denver and many others. She is a member Volkswagen, Procter & Gamble, BlackBerry, Apple, J. Crew, WH
of the Retail and Entertainment Knowledge Community for AIA, Smith, UltraFemme, Mandalay Bay, Mercedes Benz, and Timberland.
a former board member for the Society for Environmental Graphic Novak is also LEED accredited.
Design, and is a member of the American Institute of Graphic Arts,
ICSC, and Institute of Store Planners.

James Paresi Terry Shook
Principal Founding Partner & Principal
Paresi Design/Studio Shook Kelley
With more than 20 years experience in architecture, urban design In serving as principal-in-charge, Shook runs a multi-million-dollar
and master planning experience, Paresi has built a strong portfolio New Urban planning and design group with an emphasis on retail
of unique and workable design solutions for a number of diverse and Main Street development, and has been recognized as a vanguard
planning efforts, including downtown and urban in-fill revitalization in the movement to return meaning to the urban environment. An
strategies, regional mall renovations and redevelopment schemes, annual lecturer at Harvard University’s Graduate School of Design,
high-density mixed-use developments and residential communi- Shook also serves on the board of the College of Architecture at
ties, themed casino and resort design, and large scale land planning, UNC-Charlotte. He is the past president of the Charlotte Chapter of
urban design and neighborhood-specific planning assignments. the AIA, and a member of the International Downtown Association
Paresi’s design expertise is utilized by a roster of developers, munici- and ULI. Shook served as president of Berryhill Preservation Society,
palities and institutional clients on projects throughout the United a non-profit revolving fund that saves and renovates historic houses
States, Asia, Europe and the Middle East. Paresi attended Pratt in Charlotte’s Fourth Ward. He is currently president of Charlotte
Institute and is a member of ICSC and ULI. Trolley Inc., dedicated to reviving vintage street car service.

CREATES CUSTOM

Quality, Style, Function... DuMor

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WINNER/SADI 2009

Timberland Westfield
New Store, Less than 5,000 Square Feet

T
imberland is a brand that has been store’s facade. Detailing within the store
around for a while. But the retailer is also impressive. For example, the stores
wanted to “create a visually dynamic seating and shelving created from stacked
shopfront” with a new store in London. lumber evoke a rustic feel and succeeds as a
Checkland Kindleysides succeeded in “beautiful integration of materials.” As one of
bringing the iconic brand into a memorable our SADI judges wrote, “The environment
location. Judges were most impressed with is inspiring—bringing the product to the
how the design firm used Timberland’s forefront with engaging visual merchandising
famous tree logo as the inspiration for the and impeccable attention to detail.”

6 Sept09 Sp e c ial Supp lement to R ETA I L T RA F F I C

Project Name
Timberland Westfield

Location
Westfield Shopping
Centre London, United
Kingdom

Square Footage
2,560 square feet

Design Consultancy
Checkland Kindleysides

Developer/Owner
Timberland

Credits
Design Consultancy
Checkland Kindleysides:
Clive Hunt, associate
design director; Henry
Barnes, account direc-
tor; Hannah Shepherd,
senior project manager;
Richard Dunkin, project
director

Client
Timberland European
Services Ltd.: Ales
Kernjak, head of
visual communications;
Chistopher Heeney,
head of visual merchan-
dising; Kevin Lewsey,
store design manager;
Sean McCorry, store
development

Project Management
P6

Bespoke Fixtures
Checkland Kindleysides

Fixtures
Arno

S pec ia l Su p p l e m e nt to R E TAI L TRAFFIC Sept09 7

Credits
Project Name Architect
Nokia Flagship Eight Inc. Landscape Architect Associated Architect Ceilings and Signage
Marcelo Faisal Moema Wertheimer P2 Group
Location Developer/Owner Arquitetura
Sao Paulo, Brazil Nokia Construction Consultants Flooring
HONORABLE MENTION/SADI 2009
Faithful and Gould Lighting Artek
Square Footage Luche Technologia
3,175 square feet Lighting Designer em Instalacoes Audio/Visual
ISP Design Inc. Electrosonic Image

Nokia Flagship
New Store, Less than 5,000 Square Feet

F
or the second time in three years an is for customers to sit and use their phones
Eight Inc.-designed Nokia Flagship and can also be an event space. The jury felt
store is being recognized in the the store was respectful of the store’s local
SADI competition. In this case, judges were site while also staying true with Nokia’s
less impressed with the interior—which is global design initiative. One judge called it
largely similar to other Nokia stores—than “a wonderful place to get away from the
they were with the execution of the store’s business of the technological noise” and
courtyard seating area with living green walls another called it “warm and personal” and
topped by elegant concrete beams. The area keeps the space from being too cold.

8 Sept09 Spe c ial Suppl e m e nt to R ETA I LT RA F F I C

Credits
Project Name Architect MEP Kitchen Supplier Bathroom Fixtures
Vapiano The Heiserman FACE Associates EVI Rapsel
Group
Location Sound System Millwork Lighting Fixtures

Washington, D.C. Developer/Owner DMS Music Markus-Schober Artemide
Vapiano Lightolier
Square Footage International Kitchen Consultant Walls and Floords
5,000 square feet Xcelerated Stone Source
Concepts

Vapiano
New Prototype or Reinterpretation of a Prototype

V
apiano International is a fast casual meant altering the design to accommodate
chain with 30 locations worldwide the nuances of the U.S. market such as turn
that is looking to gain a foothold in times, portion sizes and the take-out market.
the U.S. The Heiserman Group succeeded in Judges felt the design is an “intriguing
giving the chain a memorable first location and delightful space” especially for a chain
with this outlet in Washington, D.C. The competing in the fast casual segment.
firm had to translate the European decor and Further, with a few different areas within the
modern environment into something that store it allows customers “to find their own
would relate to American customers. This place within a clearly high-volume space.”

S p e c ia l Su p p l e me nt to RE TAI L TRAFFIC Sept09 9

Project Name
Ethan Allen flagship

Location
New York City

Square Footage
32,000 square feet

Architect
TPG Architecture

Developer/Owner
Ethan Allen Global Inc.

Credits
Project Design Director
Alec Zaballero

Retail Studio Directors
Alec Zaballero
Diana Revkin

Project Manager
JuAh Kong

Lighting
Lightolier

Before

Ethan Allen
Renovated Retail Store, 5,000 Square Feet or More

J
udges awarded the new flagship the exterior of the building. That is what
for Ethan Allen in New York City kept the project from being a full award
because of how the designers winner. TPG Achitecture achieved this
transformed a drab corner in Manhattan dynamic facade by creating a lattice of
into a new and dynamic retail facade. The timber branches that wraps the store and
judges were less impressed with the interior, extends from the brand’s logo. The design
which they felt was somewhat of a missed connects the brand to the architecture itself
opportunity that didn’t elevate the selling and creates a sharp facade on what was
space the same why the facade transformed previously a lifeless retail corner.


Credits
Project Name Architect Kitchen Design Structural & MEP Structural Steel
Jewel City Diner FER Studios Ricca Newmark Engineering Gold Coast
Design Harvey Ellis Erectors
Location Developer/Owner Devereaux

Glendale, Calif. Caruso Affiliated Signage Design Sheetmetal and
& Jewel City Diner Amalgamated General Contractor Stainless Steel
Square Footage LLC Studios Staples Cladding
800 square feet Construction Co. Climate Control
Glass and Glazing
Coast Glass

Jewel City Diner
New Fast/Casual Dining

T
he Americana at Brand project in a “clever and engaging solution to attracting
Glendale, Calif., is full of interesting people” within the project and that it truly
architectural nuggets. The SADI does stand out as a “jewel” within the
judges were particularly impressed with the massive center. Judges were particularly
“fresh” solution of the challenge of fitting a impressed with the work that went into
small, three-meal diner into the ambitious creating curved and slanted glass windows
project. Design cues include the lunch around the project. One judge called the
counter at the Beverly Hills Hotel and the project “a great statement” while another
Airstream trailers. One judge called the diner said the window was simply “beautiful.”


WINNER/SADI 2009

Macy’s Pasadena
New or Renovated Department Store

I
t would have been easy to cut corners store as an important building and preserves
to just open a new store in the same it for future generations. Judges lauded the
market. Instead, Macy’s took the time blending of new displays and technology into
and effort to renovate a historically significant the historic interior. One judge wrote, “it
property. For that, the SADI judges named demonstrates that department stores are able
the project a winner in our new department to locally adapt and maintain their brand” and
store category. The site opened as a Bullock’s another said it “personifies the graciousness of
in 1947 and has gone through several a classic department store and marries it with
iterations. The new design helps maintain the fresh merchandising.”


Project Name
Macy’s - Pasadena

Location
Pasadena, Calif.

Square Footage
240,000 square feet

Interior Design Consultant
Fitch

Developer/Owner
Macy’s Inc.

Credits
Macy's Corporate Services
Amy Hanson, senior
vice president, property
development; Karen
Meskey, divisional vice
president, SPACE design
& planning; Bernie
Reiss, divisional vice
president, space con-
struction; James Sloss,
vice president, design;
Ramsay Weatherford,
vice president, planning;
Vinny Heitzmann, direc-
tor, construction; Jim
Kelly, director, design;
Jim Wagner, senior
designer; Lee Ann Muse,
manager, planning;
Manny Weinstein, proj-
ect manager, construc-
tion; Amy Laughead,
lighting designer

General Contractor
C.W. Driver

Loose Fixturing
Prestige Store Fixtures
Before
Perimeter Fixturing
Pearlite Fixture Group


Credits
Harvey Nichols Callison Design Team General Contractor Wall Coverings and
Doug Shaw, proj- PT Daya Indria Textiles
Location Developer/Owner ect manager; Andy Permai Carnegie Fabrics
Jakarta, Indonesia PT Mitra Shaw lead designer; Timorous Beasties
Adiperskasa Tbk Jessica Eaton, Jeany Lighting Consultant Cole & Son
Square Footage Kim, Kate Lee, Quinn Lighting Design Brewster
96,840 square Brant, designers Alliance Wallcovering Co.
feet Marcel Wanders

Harvey Nichols
New or Renovated Department Store

C
allison’s design for the first Harvey a cookie-cutter approach to the project.
Nichols department store in Callison tapped local artisans to create hand-
Indonesia achieves a “creative cut tiles, handcrafted furnishings, fabrics, and
departmental diversity” within a large metal and woodwork. The patterns are also
department store that our judges found inspired by local designs. One judge wrote
“inviting” and “sophisticated.” The judges that the “core design motifs managed to
were especially impressed with the effort to be woven into numerous departments in
incorporate local design motifs and materials different materials that appear to flow well
into the store rather than trying to take throughout the store.”


Credits
Project Name Architect Construction Architect Lighting Designer Management
Istinye Park Development Omerler Mimarlik Grenald Waldron Company
Design Group Associates Istinye Yonetim
Location Graphic Designer Hizmetlerive Tic As

Istanbul, Turkey Developer/Owner Development General Contractor
Orta Gayrimenkul Design Group Orta Gayrimenkul Leasing Company
Square Footage Yatirim Yon Ve Tic Yatirim Yon Ve Tic Alkas
882,500 square AS Landscape Architect
feet Orta-Dogus VSB

Istinye Park
New or Renovated Enclosed Center

W
hat makes the Istinye Park stunning Grand Rotunda—an arena-like
enclosed center in Turkey so space beneath a scalloped, segmented roof
notable is that it breaks the mold structure. Judges used terms like “refreshing,”
of what enclosed centers have become in “dramatic” and “progressive” in describing
the U.S. Perhaps free from the restraints that the project. If there is a drawback to the
come with designing projects domestically, project it is that it doesn’t fully connect with
Development Design Group made some the area around it. Judges felt that was a “lost
very bold strokes with the design of this opportunity,” but still thought the overall
project. The centerpiece of the project is its design was award worthy.


Credits
Westfield Westfield Design Structural Engineer Geotechnical Engineer Landscape Architect
Southcenter ANF & Associates Shannon & Wilson Jeffrey B. Glander &
Developer/Owner Associates
Location Westfield LLC Mechanical Engineer Lighting Consultant
Tukwila, Wash. CDI Engineers Kaplan Gehring Signage & Graphics
McCarroll Square Peg Design
Square Footage Civil Engineer
400,000 square Pacland Geotechnical Engineer Code Consultant
feet Shannon & Wilson CCI Code Consultants

Westfield Southcenter
New or Renovated Enclosed Center

A
n aging stock of regional malls improvement to the overall design. The
has created a huge wave of project reflects regional cues in materials and
redevelopment and renovation aesthetic. Furthermore, the redesign included
projects. Westfield Southcenter stands out a major reworking of the mall’s entrance
because of the lengths Westfield went turning it inside out and creating a more
to freshen the center and to complete a interactive space. The project “sets a template
redesign that truly looks at home in the for further placemaking around the center,”
Pacific Northwest. It is not just a freshening according to one judge. Another lauded
of the mall’s look, but represents a major Southcenter for its “regional respectfulness.”


Project Name
La Alameda Regional
Shopping Center
Location
Walnut Park, Calif.

Square Footage
241,000 square feet

Architect
Nadel Architects Inc.

Developer/Owner
Primestor Development

Credits
Landscape Architect
LRM Landscape
Architecture

Civil Engineer
DRC

Contractor
Ed Grush General
Contractor Inc.+

La Alameda
New Community or Power Center

B
y selecting La Alameda as an rather than catering it to the project.Yet
honorable mention winner, our overall the center is evidence of great care
SADI judges were making a taken by the developer and architect to
statement that just because a project doesn’t create a community space in an area where
have a massive design budget and isn’t one in four people live below the poverty
aimed at catering to the well-heeled doesn’t line and 16.4 percent of the population is
mean that you still can’t create a memorable unemployed. The design also nicely reflects
project. There are drawbacks, such as the the regional aesthetic and, as one judge
retailers’ insistence to use standard signage wrote, “sets a very good precedent.”

S p e c ial Su p p l e me nt to RE TAI L TRAFFIC Sept09 17

GRAND WINNER/SADI 2009

Lincoln & Rose
Renovated or Expanded Community or Power Center

I
n a bit of a shocker, the SADI judges tenants and crime. In its place has emerged a
tapped this unassuming, 75,327-square- project that respects its context while “beau-
foot power center in Venice, Calif., as this tifying the neighborhood” and bringing in
year’s Grand SADI winner. The reasons? The higher quality tenants. At its best, the project
project goes far and beyond what could have “points to future opportunities for rethink-
been a run-of-the mill shopping center. The ing retail” and “transcends expectations” of
project is a renovation of a tired 1960s neigh- what a power center can be. And for that, the
borhood center that had become blighted, judges made a statement that Lincoln & Rose
suffering from awkward additions, low-rent should serve as a trendsetter for the industry.


Project Name
Lincoln & Rose

Location
Venice, Calif.

Square Footage
75,327 square feet

Architect
Studio One Eleven
at Perkowitz + Ruth
Architects

Developer/Owner
Combined Properties

Credits
General Contractor
AJ Padelford

Structural Engineer
VLG Engineering

Civil Engineer
Hall & Foreman

Landscape Architect
EPT Design

Electrical Engineers
Nikolakopulos &
Associates

Signage Designer
Newsom Design

Land Use Consultant
Craig Lawson & Co. LLC

Lighting
USA Architectural
Lighting
before Landscaping
Silver Oaks Landscaping


Credits
Project Name Square Footage
The Kansas City 602,950 square Architects Civil Engineer Landscaping
Power & Light feet Booth Hansen Taliaferro & Browne Young & Dring
District Helix Architecture Landscape Architects
Design Architect Structural Engineers
Location Beyer Blinder Belle MEP Engineers Walter P. Moore Contractors
Kansas City, Mo. Henderson Engineers Greaf, Anhalt, JE Dunn Construction
Developer/Owner Building System Schloemer Jess Burts
The Cordish Co. Engineers Norton & Schmidt Enterprises

Kansas City Power & Light
New Mixed-Use or Multi-Use Development

M
ixed-use is a burgeoning field and pedestrians by employing great variety from
the industry is in need of examples block to block. Judges liked, as well, how the
of projects that get the concept project infuses new life and entertainment
right. In that vein, there is a lot to like with into the city. The one drawback on the
Cordish Co.’s Kansas City Power & Light project is that, so far, it has been too reliant
District. The project is “sympathetic to the on restaurants and bars. To truly be seen as a
streetscape and location.” It “respects the mixed-use model, other uses—retail, offices
downtown street grid while establishing and restaurants—need to thrive as well. So it
cross-block connections,” and engages will remain a project to watch as it matures.


Worth
Noting
RUNNERS-UP/SADI 2009

Every year there are several projects
that catch our judges’ eyes, but miss
out on winning awards. Here are exam-
ples of a few projects that came close.

Americana at Brand
Caruso Affiliated clearly spared no expense
in creating this retail mecca in Glendale,
Calif. It fell just short of an award because
the judges felt it was too similar to some of
Caruso’s previous works, such as The Grove.
A lot of effort went into creating distinct
looks throughout the project, but it did not
gain quite enough votes to win an award.

Citrus Crossing
Judges gave points to Perkowitz+Ruth
Architects for taking what had been a dark
corridor in this Azusa, Calif. retail center
and opening it up to create a focal point
within the project. The theater was also
given a fresh new look.

Before


Lime
GHA design studios did a lot on a relatively
small budget in creating a design for this
seller of apparel for female shoppers aged
15 to 25. Judges were impressed with the
way the lime circular design elements are
carried through various parts of the project.
However, they were less impressed with
the store’s facade, which ultimately kept the
project from winning an award.

2009 Leaders In Retail Architecture

Hynes Convention Center, Boston
Arrowstreet’s plans to inject new life into the
Hynes center and surrounding neighborhood
will create a synergy with the adjacent Shops
at Prudential Center, and increase revenues by
adding third-party operators.

Northshore Mall,
Peabody, Mass.
Simon Property
Group commissioned
Arrowstreet to provide
design services for an
addition and complete
renovations to the exist-
ing Northshore Mall.
Arrowstreet’s design
provides a shopping
environment of under-
stated elegance, all in a
timeless design.

ARROWSTREET
For more than 40 years, Arrowstreet has while adding value to both.
been designing small- and large-scale retail
and mixed-use projects. Arrowstreet under- Transit-Oriented Development
stands today’s economic climate requires Transit-oriented development is becoming
reevaluating retail development trends to increasingly important as developers look
“find the intersection between the eco- to leverage infrastructure dollars to help
nomic needs and goals of the owner and projects move forward. “We are seeing
the realities of the market in ways that pro- transit-oriented development as a poten-
vide opportunities to enhance the physi- tial solution to solving today’s retail woes,
cal and social environment,” according to particularly in contexts that may have pre-
Kevin Nice, a principal with Sommerville, viously been exclusively retail. While it is
Mass.-based Arrowstreet. essential to understand what makes retail
tick, there is added value in utilizing place-
Re-Visioning making principles to guide creative inter-
Developers have been transforming retail faces with other uses—including residential,
centers with a broader mix of uses and more office, and entertainment. The layering of
connective layouts for many years. Today transit into the equation could certainly
the repositionings, often made possible by help reposition distressed properties for CONTACT INFO
store closures, are more aptly described as the new marketplace,” says Michael Wang,
re-visioning. Beyond customer retention or an associate principal with Arrowstreet. Arrowstreet
212 Elm Street
increased market share, the projects aim Current Arrowstreet projects that Somerville, MA 02144
to increase sustainability and provide new reflect these ongoing trends include the
Telephone: 617.623.5555
amenities, all while layering the economic retail portion of the Hynes Convention
viability of more uses. Museums, schools Center in Boston; CitySquare, a mixed-use Fax: 617.625.4646
and churches have come into projects and development in Worcester, Mass.; Maine Website:
www.arrowstreet.com
retail has been added to convention cen- Street Station in Brunswick, Maine; and
ters, public buildings and universities, blur- Wisconsin Place, a mixed-used develop- Size of Firm: 60
ring the lines between public and private, ment in Friendship Heights, Md. Year Established: 1961

26 Sept09 / Special Adver tising Supplement to R E TA I LT RA F F I C


Q:
Arrowstreet CDA Architects
Kevin Nice, Principal: We are very involved in Ray Duerer, President: We communicate with
the transaction side of our client’s business clients to assist in finding potential tenants
and have created tools to use in the near based on market and then work to find a
term to re-lease and reposition projects. We cost-effective solution to help the tenant
are teaming with owners, management, leas- efficiently occupy the space. Some spaces
ing and marketing groups to come up with one, five and require an adaptive reuse or conversion to different occu-
ten year goals and objective so each move is strategic. pancies so there's no simple formula. Creativity is required.

Design Collective Dorsky Hodgson Parrish Yue
Richard T. Burns, AIA, Partner: Our value in Kevin Zak, Partner: We’re assisting our cli-
the planning and design process is working ents to assess vacant space, document the
with owners and asset managers in develop- condition of the space, and offer solutions
ing creative, marketable, leasable and afford- for retenanting. Within a matter of days of
able reuse/repositioning solutions that fill a a space going dark, we’re offering our cli-
dark void, and create a sustainable synergy that will have ents viable solutions for releasing the space, as well as an
a positive spillover effect on the whole development. understanding of the associated steps and costs.

GreenbergFarrow Perkowitz+Ruth Architects
Navid Maqami, AIA, Principal: We first deter- Sy Perkowitz, AIA, President & CEO: The most
mine the uses permitted by zoning and which important step is to identify the need of the
tenant prototypes could physically fit into community, as well as the need of the cen-
the space. Then, leveraging our relationships ter. With a strong understanding of market
with retailers and brokers, combined with our demands, we can creativity analyze the prop-
decades of retail design know-how, we prepare leasing and erty to discover efficient solutions that fit a clients’ goals,
marketing documents for potential tenants. schedule and budget.

Q:
Kevin Nice, Principal: A key strength of ours Ray Duerer, President: Our projects have
has been helping clients to make projects consisted of more adaptive reuse of vacated
exciting and viable. All need new income spaces, and assisting clients in remodeling
streams — tenants, sponsorships, and or updating current locations. We realize it
increased customer base. We bring architec- is important for tenants and owners to be
ture, urban and industrial design, leasing, graphics, con- creative in offerings to customers and we help them attain
struction and financing resources to make this happen. that on limited budgets.

Richard T. Burns, AIA, Partner: We con- Kevin Zak, Partner: Historically our project
tinue to focus our energies on “ground up” mix has been a balance of new develop-
development and repositioning, rebranding ments and repositioning. We’ve repositioned
and revitalizing existing developments. We developments by adding new outdoor com-
also continue to devote significant in-depth ponents to enclosed malls, by renovating
research on consumer trends, environmental and construc- open-air centers and by being creative in finding ways to
tion technology advances and evolving design paradigms. add more square footage to existing shopping centers.

Navid Maqami, AIA, Principal: Sy Perkowitz, AIA, President & CEO: We are
GreenbergFarrow’s growth strategy includes implementing several growth strategies,
a concentration on repositioning properties, including expanding international work, and
adaptive re-use, overseas work and public/ our work in the public arena. Renovations
institutional projects. Also, this is a good time and repositioning projects have become more
to undertake rezoning efforts of all kinds, and we are assist- prevalent and more important than ever. These projects are
ing many clients with entitlements. more sustainable, more challenging and more gratifying.

Special Adver tising Supplement to R ETA I L T RA F F I C / Sept09 27


Waterside Marketplace,
Katy, Texas
Through relationships built with
many developers and grocery
tenants, CDA has developed
hundreds of grocery anchored
neighborhood shopping cen-
ters. These projects require a
delicate blend of the anchor
prototype and neighborhood
context to create a shopping
environment that the commu-
nity will embrace.

New Braunfels Town Center at Creekside,
New Braunfels, Texas
CDA is changing the retail environment in this area by
blending a traditional anchor-lined power center with
a pedestrian-friendly water feature that meanders
along for 1/8 mile between multi-tenant retail and res-
taurant spaces creating an outdoor mall experience.

CDA ARCHITECTS
For 35 years, CDA Architects has served by a 164,000-square-foot Costco with a
retail developers and tenants by designing 44,000-square-foot LA Fitness tenant situ-
in a manner that facilitates the success of a ated on the Costco roof. The creative stack-
project, large or small. Based in Houston, we ing of both tenants is the first of its kind in
contract throughout the United States with Houston.
nationally recognized developers including In conjunction with NewQuest Properties
Cencor/Weitzman, NewQuest Properties, and Metropolitan Transit Authority of
Regency Centers, Trammell Crow Company Harris County Houston, Texas (METRO),
and Weingarten Realty, to name a few. We CDA designed a transit-oriented develop-
take great pride in long-term relationships ment in Cypress, Texas. This unique project
that we have established with these devel- in the Houston area contains a structured
opers, our many valued local developers, parking facility, METRO bus platform, a 273
and major tenants including Fiesta, HEB, unit, four-story apartment community, and CONTACT INFO
Kroger and Walgreens. multi-story buildings occupied by retail, res- CDA Architects
taurant and office users. 14403 Cornerstone Village
Houston, TX 77014
Reinvigorating Communities Working with Berenson Associates and
CDA has worked with NewQuest Properties Fidelis Realty Partners, CDA has redevel- Phone: 281.440.3301
and other clients on master-planned retail oped a 1960s-era traditional mall creating Fax: 281.440.3755
and mixed-use projects. Among these, devel- an updated power center and retail pad site Website:
opments in smaller markets of Pflugerville, development of 500,000 square feet on www.cdaarchitects.com
New Braunfels, and Rosenberg, Texas, will nearly 60 acres. Email:
each boast roughly 1 million square feet of RayD@CdaArchitects.com
retail, restaurant service and entertainment Your Retail Goals Size of Firm: 21
tenants when completed. In addition to these prominent projects, we Year Established: 1974
have an extensive background in grocery Key Contacts:
Changing the Face of Houston anchored centers. For your retail goals, the Ray Duerer, AIA, LEED AP
Trammell Crow recently unveiled a CDA staff at CDA Architects is ready to serve Tamim El Haje, AIA
Ed Talley, AIA
designed development in Houston anchored you.

28 Sept09 / Special Adver tising Supplement to R E TA I L T RA F F I C


Philly Live!, Philadelphia
The Cordish Company selected Design Collective to design
a new 300,000-square-foot mixed-use entertainment des-
tination for the City of Philadelphia. Located in the heart
of the stadium district, home to stadiums for the Phillies,
Flyers, 76ers and Eagles, Philly Live! will contain 250,000
square feet of retail and restaurant space, a 300-room
hotel and 95,000 square feet of club/entertainment space.

Ballpark Village, St.
Louis
Design Collective has been
retained by the St. Louis
Cardinals and The Cordish
Company to be the lead
architect and planner for
Ballpark Village, a $650
million urban mixed-use
development adjacent to
the Busch Stadium. The
master plan calls for over
300,000 square feet of
retail and entertainment
space, a museum for the
St. Louis Cardinals and the
relocated Bowling Hall of
Fame, a 225,000-square-
foot corporate office
tower, two garages and a
“loft” hotel tower.

DESIGN COLLECTIVE
Design Collective is an 87-person, multidisci- tively juxtapose diverse uses including retail,
plinary design firm with offices in Baltimore, residential, commercial, entertainment, insti-
Md., and Durham, N.C. We offer a unique set tutional and transportation. We have exten-
of qualifications. We have solidified our repu- sive experience in the design of residen-
tation as an exceptional design firm that pro- tial, office, retail and entertainment projects,
vides unparalleled service and expertise in the which ideally suits us when working on com-
areas of planning, urban design, architecture, plex, urban mixed-use developments. Our CONTACT INFO
landscape architecture and interior architec- ability to seamlessly integrate these complex Design Collective Inc.
601 East Pratt Street
ture. Our particular focus has been on urban combinations while creating vibrant places is Suite 300
mixed-used development, Smart Growth and nationally recognized. In cities like Baltimore, Baltimore, MD 21202
New Urbanism, corridor and neighborhood Philadelphia, Daytona Beach, Fla., St. Louis, Phone: 410.685.6655
revitalization, sustainable design, brownfield Sacramento, Calif., and abroad, these projects
Fax: 410.539.6242
redevelopment, adaptive use, historic pres- have served as catalysts to revitalize and
Website:
ervation, traditional-neighborhood and tran- energize surrounding neighborhoods. www.designcollective.com
sit-oriented developments, retail and enter- Several projects currently in design
Email:
tainment, town and gown, and campus-edge include: Ballpark Village in St. Louis, a mixed- businessdevelopment_info@
developments combining retail with student use development adjacent to the new Busch designcollective.com
housing. Stadium; Daytona Live!, a retail entertainment Size of Firm: 87
With more than 4 million square feet of complex with residential and office space Year Established: 1978
retail mixed-use projects “on the boards,” across from the Daytona 500 Speedway in
Key Contacts:
Design Collective’s project portfolio of urban Daytona Beach; and Rouzan, a mixed-use John Clark, Principal
mixed-use projects accommodate and sensi- neighborhood in Baton Rouge, La. Rich Burns, AIA, Principal



Q:
John Rufo, Associate Principal: We are find- Ray Duerer, President: Architects, owners
ing that owners are more conservative with and tenants still desire to be environmentally
their capital and therefore even more skepti- friendly; however, costs are being scrutinized
cal about up front costs versus long-term very closely in this economy. Initiatives that
payback. While audits and planning for sus- offer benefits at little or no cost are viable
tainability is usually comprehensive, the parts that move and should find their way into all projects, while initiatives
forward are often those with quick paybacks. with higher price tags are not being seriously considered.

Richard T. Burns, AIA, Partner: We see no Kevin Zak, Partner: Sustainability is rooted
slowdown in the drive for more and better in our design process and that has not
sustainable environments. We are actively changed. Our clients continue to focus on
demonstrating that sustainable designed creating developments that provide long-
built environments can be affordable and term viability and offer their customers
produce significant and measurable positive economic, value that transcends developments of the past—and better
energy, merchandising and branding results for our clients. positions their development for the future.

Navid Maqami, AIA, Principal: The private Sy Perkowitz, AIA, President & CEO: Our cli-
sector is clearly more reluctant to spend ents are interested in renovating spaces and
resources. In contrast, public, publicly assist- developing in urban locations. Adaptive reuse
ed and institutional projects are more deter- and infill development are the essence of sus-
mined than ever to achieve sustainability and tainable design. Our clients also are focused
attain higher LEED ratings. Merely being certified is no lon- on cost-saving measures, such as energy-efficient lighting,
ger enough. Agencies are demanding Silver or better. proper shading and materials that reduce heat gain.

Q:
John Rufo, Associate Principal: Because of Ray Duerer, President: While rents are drop-
their unique position, architects can often ping, architects have to effect the reduction
find the intersection between the eco- of building costs to help clients keep projects
nomic needs and goals of the owner and the profitable. It's crucial to design for cost-effec-
realities of the market in ways that provide tive construction by specifying quality yet
opportunities to enhance the physical and social inexpensive materials, designing for efficient labor installa-
environment. tion, and re-thinking superfluous design elements.

Richard T. Burns, AIA, Partner: Multi- Kevin Zak, Partner: We’re aggressively offer-
disciplinary design firms like ours provide ing creative solutions that add to the income
tremendous value to owners and tenants by side of the ledger. By understanding what
creating unique “place particular” shopping has and hasn’t worked for our clients, we
and entertainment experience, which are look for ways to address why a center is
based on proven merchandising and leasing principles but underperforming. In collaboration with our clients, we can
have a distinct and discernible eye to the future. then offer creative ways to maximize a center’s potential.

Navid Maqami, AIA, Principal: Boosting net Sy Perkowitz, AIA, President & CEO: While
occupancy is key to the process of reposi- architects can provide smart design solutions
tioning projects. In repositioning, one has to to reinvent a property, other consultants
re-plan and re-imagine a center or project. To can help program activities that appeal to
succeed, a newly repositioned project must the target demographic or mobilize tenants
be both fresh and also more efficient. to participate in special promotion. Today, a 360-degree
approach is essential to truly help owners meet their goals.

Special Adver tising Supplement to R ETA I L T RA F F I C / Sept09 33


St. John’s Town Center, Palm Beach, Fla.
Drawing inspiration from the historic shopping dis-
trict of Worth Avenue, St. John’s Town Center was
expanded to include six new buildings for a total of
226,000 square feet of restaurant and retail space
to the existing lifestyle and power center.

The Promenade
at Coconut Creek,
Coconut Creek, Fla.
This LEED mixed-use
project is located in a
newly created downtown
with 254,000 square
feet of open-air regional
shopping and entertain-
ment, 150,000 square
feet of offices, and 456
residential units.

CONTACT INFO
DORSKY HODGSON Dorsky Hodgson Parrish Yue
PARRISH YUE Offices: Cleveland,
Ft. Lauderdale, Fla.
Washington, D.C.
Partnering... it’s how we work; that’s how Fla. Serving as a catalyst, it is one of the first
Phone: 216.464.8600
we create exciting projects. Whether it’s a planned areas in the country to become a
new development or repositioning an exist- LEED district. Fax: 216.464-8608
ing mall, we believe that our process—col- The design challenge for repositioning Email:
Cleveland@dhpy-arch.com
laborating with our clients from concept Florida Mall in Orlando was to bring a fresh,
to finished project—is how we achieve this. sophisticated look while blending in with the Website:
www.dorskyhodgson.com
Integrating great design with sustainable existing mall, one of the country’s largest
practices enables us to create projects that single-story malls with 1.7 million square feet. Size of Firm: 86
are responsible to our clients and the envi- Scheduled for opening this fall, the expansion Year Established: 1959
ronment. for Simon Property Group is adding 139,000 Key Contacts: Cleveland:
The Promenade at Coconut Creek, devel- square feet of retail and restaurants. William Dorsky, Kevin Zak,
Cornelia C. Hodgson, David
oped by Stanbery Development, is an exam- While very different, both The Promenade O. Parrish
ple of that collaborative process. Opened in at Coconut Creek and Florida Mall have
Ft. Lauderdale, Fla.:
November 2008, this 23-acre, LEED mixed- created spaces that encourage a sense of Victor Yue
use project was designed for the new down- community and interaction—a place where Washington, D.C.:
town district for the City of Coconut Creek, residents can shop, play, work and live. Victor Yue

34 Sept09 / Special Supplement to R E TAI LTRAFFI C

REDEVELOPMENT REPOSITIONING MIXED-USE LEED TRANSIT VILLAGES HYBRID CENTERS

sense place of
that is timeless

HAMILTON TOWN CENTER Noblesville, Indiana
Simon Property Group/Gershman Brown Crowley

DOR SKY
HODGSON
PAR RI SH
YUE
LEGACY VILLAGE Lyndhurst, Ohio
First Interstate Properties

CLEVELAND FORT LAUDERDALE WA S H I N G T O N DC WWW.DORSKYHODGSON.COM
800.979.8600

Delivering successful retail
developments in today’s most
demanding markets.

.com


East River Plaza, New York City
East River Plaza, a 650,000-square-foot retail center situated on a mere
6.3-acre site, includes parking for 1,248 cars over seven levels.

GREENBERGFARROW
Designing a significant and wide range of River Plaza, Rego Park and Gateway Center
complicated retail developments in some at Bronx Terminal Market. These three proj-
of the nation’s most demanding markets, ects together deliver nearly 2.2 million CONTACT INFO
GreenbergFarrow continues to ensure that square feet of retail and 4,938 parking GreenbergFarrow
each is designed to deliver not just financial spaces on approximately 29 acres. 44 W. 28 Street
success but also consumer-friendly environ- East River Plaza delivers a staggering 16th Floor
New York, NY 10019
ments. While each project brings a fresh amount of retail on a restricted urban site.
array of challenges, utilizing a logical and Nearing completion, this 650,000-square- Phone: 212.725.9530
collaborative approach at the outset can foot center is comprises four stories and a Web site:
help ensure these challenges are trans- basement with a seven-level parking garage www.greenbergfarrow.com
formed into beneficial solutions that serve for 1,248 cars on 6.3 acres. Separated by an Email:
info@greenbergfarrow.com
the interests of the developer, the retailer open-air covered gallery space with pedes-
and the consumer. trian walkways and bridges, the first three Size of Firm: 150+
The result has been an impressive array retail levels include a cellar to house two Year Established: 1974
of projects that range from shopping desti- big-box retailers while the upper two levels Key Contact:
nations on highly restrictive sites to adap- will be occupied by seven smaller users. Navid Maqami, AIA, LEED AP
John Clifford, P.E.
tive reuse projects to complicated recon- GreenbergFarrow is the design architect Essie Ghadrdan, P.E., CEO
figurations of existing urban malls. In 2009, and architect of record. The project is being John Nourzad, P.E.
however, three complex vertical retail proj- co-developed by Forest City Ratner and the Hughes Thompson, AIA
ects are set to open New York City—East Blumenfeld Development Group.


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