SparkSeeker was founded in 2017 to help Australian businesses succeed in China through superior marketing services. The company founders, who immigrated from China to Australia, believe in the opportunities from growing Australia-China trade. SparkSeeker offers partnership planning, partner identification and evaluation, partnership negotiation support, and operations customization to integrate clients into the fast-changing Chinese market. Their experience in China and cross-cultural negotiations aims to establish effective partnerships and marketing strategies to capitalize on opportunities in China.
We will provide numerous services to businesses, including: assistance in designing effective and concise survey plans and marketing analysis; conducting demographic marketing research; providing product and services campaign. We also will provide consulting services and conduct a variety of workshops, training and seminars.
BEFIGHTER Business Group offers comprehensive and bespoke sales, marketing and PR representation to Hotels and Hotel Chains, Tourism Boards, DMC operators to travel professionals in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia and Baltic countries.
Being a part of Befighter, that has been on a market for more than a fifteen years with a main focus on Executive Search for Financial Institutions, like banks, investment funds, investment companies, providing professional services to corporate clients with arranging their business travel, organizing events, incentive travel, meeting and conferences within Russia and abroad.
We offer ‘tailor made’ sales and marketing plan considering every need our partners have in order to achieve commercial goals.
Helping you to attain greater name presence and brand awareness, resulting in increased market share and revenues.
Our prime goal is to establish long-term business relationship with partners, assistance in achieving commercial goals, support through detailed sales and marketing and action plans.
We respect time and professionalism of our partners, their product uniqueness and market knowledge, we always remember about partner reputation they have gained on a market over the years.
Our aim is help clients to succeed and we believe impossible is nothing!
We will provide numerous services to businesses, including: assistance in designing effective and concise survey plans and marketing analysis; conducting demographic marketing research; providing product and services campaign. We also will provide consulting services and conduct a variety of workshops, training and seminars.
BEFIGHTER Business Group offers comprehensive and bespoke sales, marketing and PR representation to Hotels and Hotel Chains, Tourism Boards, DMC operators to travel professionals in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia and Baltic countries.
Being a part of Befighter, that has been on a market for more than a fifteen years with a main focus on Executive Search for Financial Institutions, like banks, investment funds, investment companies, providing professional services to corporate clients with arranging their business travel, organizing events, incentive travel, meeting and conferences within Russia and abroad.
We offer ‘tailor made’ sales and marketing plan considering every need our partners have in order to achieve commercial goals.
Helping you to attain greater name presence and brand awareness, resulting in increased market share and revenues.
Our prime goal is to establish long-term business relationship with partners, assistance in achieving commercial goals, support through detailed sales and marketing and action plans.
We respect time and professionalism of our partners, their product uniqueness and market knowledge, we always remember about partner reputation they have gained on a market over the years.
Our aim is help clients to succeed and we believe impossible is nothing!
Media Express (Pvt.) Limited is Pakistan First and Only 24/7 Advertising and Media Marketing Company. We are passionate about everything we do, whether it’s Advertisement, Promotion, Marketing, Printing, Event Management, Web Services, or Franchising. We are the only company in Pakistan providing TV, Radio, Print, Cable and online / social media monitoring simultaneously. Media Express is known for its creativity, modern approach and use of the state of art technology. It has always been a pleasure to meet new challenges and we look forwards to all such opportunities where we can prove our expertise.
Synergy Consulting - Arranging Finance GloballySoujanya B
Business Advisory services to our corporate, SME, and start-up clients in the following area:
• Arranging finance through financial institutions, banks, private equity, investors, sovereign funds.
• Business Strategic Reports including business valuation reports, feasibility reports, due diligence, market research.
• UAE Entry Strategy including business setup, key corporate connections.
Sense Business is completely unique with an innovative approach to provide communications and collaborations to a diverse range of clients from Brands to Entrepreneurs.
“Binding Partnerships is a world-class specialist recruitment and human capital advisory firm operating within all aspects of financial services”.
“Our partnership presentation means we align ourselves with our clients business”.
“We work with talented individuals who are looking for new opportunities to further develop their financial careers”.
Media Express (Pvt.) Limited is Pakistan First and Only 24/7 Advertising and Media Marketing Company. We are passionate about everything we do, whether it’s Advertisement, Promotion, Marketing, Printing, Event Management, Web Services, or Franchising. We are the only company in Pakistan providing TV, Radio, Print, Cable and online / social media monitoring simultaneously. Media Express is known for its creativity, modern approach and use of the state of art technology. It has always been a pleasure to meet new challenges and we look forwards to all such opportunities where we can prove our expertise.
Synergy Consulting - Arranging Finance GloballySoujanya B
Business Advisory services to our corporate, SME, and start-up clients in the following area:
• Arranging finance through financial institutions, banks, private equity, investors, sovereign funds.
• Business Strategic Reports including business valuation reports, feasibility reports, due diligence, market research.
• UAE Entry Strategy including business setup, key corporate connections.
Sense Business is completely unique with an innovative approach to provide communications and collaborations to a diverse range of clients from Brands to Entrepreneurs.
“Binding Partnerships is a world-class specialist recruitment and human capital advisory firm operating within all aspects of financial services”.
“Our partnership presentation means we align ourselves with our clients business”.
“We work with talented individuals who are looking for new opportunities to further develop their financial careers”.
Join Uniting Ambition | Careers With AmbitionUniting Cloud
Join an award winning recruitment business with ambition at its core.
There are 3 proven ways that we build recruitment careers:
1. We invest in you. 72% of our internal roles are filled by promotions.
2. We give you a clear development pathway. We have some of the longest tenures in the industry.
3. We give you opportunities. Whether you want to grow key accounts or build your own recruitment brand, you will have the opportunity to make your mark.
Get a career with ambition. Email info@unitingambition.com for more details.
#careerswithambition
Join Uniting Ambition | Careers With AmbitionUniting Cloud
Join an award winning recruitment business with ambition at its core.
There are 3 proven ways that we build recruitment careers:
1. We invest in you. 72% of our internal roles are filled by promotions.
2. We give you a clear development pathway. We have some of the longest tenures in the industry.
3. We give you opportunities. Whether you want to grow key accounts or build your own recruitment brand, you will have the opportunity to make your mark.
Get a career with ambition. Email info@unitingambition.com for more details.
#careerswithambition
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Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Engage Atlantic has been providing solutions to the most critical challenges in corporate responsibility and sustainable development. Our leading-edge engagement process and our strategic advisory services help organizations become more accountable, responsible, and sustainable.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
3
ABOUT US
Many successful business ventures were started by people who would have regretted not
trying for the rest of their life. Amazon CEO Jeff Bezos is a good example. Founders of
SparkSeeker, Michelle Wang and James Mao, had similar feelings when starting SparkSeeker.
Both founders were born, grew up in China, and immigrated to Australia in our mid-30s. We
strongly believe in the huge opportunities Australia-China trade is going to bring to small and
medium-sized Australian businesses in the next decade. Having seen too often businesses
failing to capitalise on these growing opportunities, we decide to do something about it.
SparkSeeker was established in 2017. It is not a typical marketing organisation. We are
building up a trustworthy team that can be closely integrated with Australian businesses to tap
into the Chinese market opportunities.
All that means, for every single engagement, we will be diligently learning your business,
sharing with you up-to-date Chinese intelligence, market know-how and working hand in hand
with you to adapt to the fast-changing Chinese market dynamics.
Working together, we can make your marketing journey to China as smooth as possible.
4. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
4
OUR MISSSION & VISION
Our
Mission
Help Australian businesses
succeed in China with
superior tactical and
hands-on marketing
management services.
Our
Vision
To be a trustworthy bridge
between two countries and
deepen the types of
collaborations among
businesses.
5. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
5
OUR OFFERING
Chinese market has its huge potentials for Australian businesses. However, successful cases
are predominately in the commodity and consumer goods sectors. Among those cases, the
relationships between Australia and China is typically transactional. For many businesses we
have met however, particularly in the professional service sector, are keen to tap into the
opportunity but lack of any substantial engagement with China. It is usually because they are
not coping well with the complexity of dealing with the fast-paced Chinese market dynamics,
different geo-political atmosphere and the different culture, almost the same challenges
Chinese inbound investors are facing. Targeting those, we offer our client services in the
following 4 categories:
Partnership Planning
Understand the type of partnerships that are suitable for our clients.
Starting with a period of exploration and then in-depth engagement with
client organisations to learn the business characteristics and needs. We
and our client will usually work together to run some trials to decide the
most suitable type of partnerships for our clients.
Partner and Channel Identification & Evaluation
Develop partner profile based on step 1 and assist in partnership searching
then perform independent evaluation.
We work with client organisations’ network and our own network to search
for partnership opportunities that can yield the best synergy. We do the
pre-assessment and arrange initial partnership discussions.
6. IGNITE CHINA OPPORTUNITY
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6
Partnership Negotiation
Support certain aspects of the negotiations for our clients.
We provide all-around negotiation support, including pre-negotiation
preparations, negotiate on behalf of our client for agreed topics, and post
negotiation review and follow-up.
Service Offering Customisation & Operation Support
Our goal is always to deliver a superior partnership and marketing support for Australian
businesses’ China entry. To support this goal, particularly our clients’ long-term success in
China, we adopt a methodology that values a high degree of agility and customisation for
different clients. We never had a set of predefined templates or activities, instead, we are
willing and able to work with our clients for a period of time (even for free initially) to learn how
When our client organisations are having in-depth partnership discussions,
we will perform independent partner evaluation supported by industry
insiders and Subject Matter Experts (SMEs) in our trusted networks.
Customise service offering and develop pricing strategies once partnerships
are close to finalisation.
We will help to streamline the communications with the partners to ensure
initial marketing / sales kick-offs are well-prepared and as impactful as
possible.
We can further connect our clients to our trusted Chinese partner firms for any
detailed operation concerns such as company & brand registration, legal
advisory, and event campaign management.
7. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
7
they operates, their needs and challenges, and their people, so that we can better integrate the
Chinese marketing support effort into our client organisations.
Through integrating our team into their Chinese decision making, we learn from each other,
building up trust while facing those market entry challenges together. SparkSeeker believes it
is the most viable way that can accelerate Australian businesses’ capitalising on growth
opportunities in China.
8. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
8
SERVICE INDUSTRY
We take pride in working with the following businesses as part of our suite of specialty. Our
associates and extensive network also have exposure to fintech, healthcare and FMCG (B2C)
industries.
Professional services, including engineering, safety technology,
risk management, asset management, safety management
Industrial products and technologies, including specialty
chemicals, aerospace accessories, industrial accessories
Information technology, including cloud computing and
applications
9. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
9
WHY SPARKSEEKER
Industry Background & Network
Both founders were born, grew up in China, and immigrated to Australia in our 30s.
We and our associates have worked professionally for many years in China and have
Bachelor / Master’s degrees from top Chinese universities. Our unique experiences have
allowed us to build an extensive and trusted network across many industries.
Cross-Cultural Business Negotiation Experience
Culture difference is one of the challenges that has been cited by many businesses trying to
negotiate with Chinese companies. Over the years, we have been engaged in many cross-
cultural business communications and negotiations either to make a partnership agreement
or establish a Joint Venture company on behalf of Australian, American and Chinese
parties. We help our client to identify stakeholders, develop negotiation tactics, and tackle
with issues along the journey.
Partnership & Marketing Come Together
We believe a carefully planned and well executed partnership is key to the cost-effective
Chinese market entry. By closely combining partnership establishment and marketing
together as services offered to clients, we help our clients to reach the right partners
quicker, winning agreements to co-market and generate sales with less upfront financial
risks.
Post-Entry Operation Support
When partnerships are close to finalisation, we can start helping our clients on
customisation of service offering / product and pricing strategies. We can connect clients to
10. IGNITE CHINA OPPORTUNITY
www.sparkseeker.com.au | contact@sparkseeker.com.au
10
our trusted Chinese partners firms for any detailed operation concerns such as company
and brand registration, legal advisory, and event / campaign management.
All in all, we see the marketing journey to China is like a flow chart with multiple iterations.
