1. CONSUMER ATTITUDES
IN A POST-BREACH ERA
THE GEOGRAPHICAL GAP
OVER-SHARERS
Americans are more likely to share their
social security number with online brands.
% that regularly share SSN/National Security #
% ‘confident’ or ‘very confident’ in providers
% have been victim of a data breach % experienced a financial loss % unwilling to pay extra
% no longer use Facebook Connect
% that spend money on subscriptions % willing to pay more than $0
Consumers in the United States, France, Germany and the United Kingdom
display different security preferences and behaviors. Our recent survey
revealed where each country stands out from the others.
Data based on a MarketCube survey commissioned by Ping Identity. 3,264 consumers in the United States, France, Germany and the United Kingdom were surveyed in May 2018.
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respective companies.
16%
34%
9%
6%
4%
62%
BIG SPENDERS —
ON SERVICES...
More Americans spend money on online
services and apps (e.g., Spotify, Netflix).
...AND SECURITY
Americans are the most willing to
pay to ensure that their personal
information is never breached.
LEAST LIKELY
TO BE BREACHED...
UK residents are less likely to have experienced
a breach than the other countries.
...BUT BREACHES
ARE COSTLY
Of those who experienced a breach, many in
the UK experienced a financial loss.
UNWILLING TO PAY
MORE FOR SECURITY
People in the UK are the least willing to pay
more to online services/apps for added security
to protect their personal information.
TRUST IS LOW
The French are the least confident in online service and
app providers’ ability to protect personal information.
ABANDONING
FACEBOOK CONNECT
Following Cambridge Analytica, more Germans are choosing not to
use Facebook Connect to login to online services and apps.
64%
54%
46%
40%
53%
49% 47%
42%
48% 48%
42% 41% 39%
50%
15%
27%
21%
17%
42%
24%
38%
43%
64% 61%
52%
48%
UNITED KINGDOM
FRANCE
UNITED STATES
GERMANY