SlideShare a Scribd company logo
Sounds of words Influence of sounds Adapted from AdPrin.com
Sounds of words Which name would be a larger and more powerful car, a ___ Bromley, or  ___ Brimley? See the next slide for the answer. Adapted from AdPrin.com 2
Bromley is selected by most people “The letter r appears to me to be the general instrument expressing all motion.” (Plato) Tipper et al. (1921) said that advertisers should use words where the sounds supported the message. Specific guidelines are provided on pages 194-5 of Persuasive Advertising.   Evidence These guidelines are  developed by Klink (2001) in a study in which he asked 265 subjects to evaluate fictitious brand names. Evidence from Yorkston and Menon (2004) in a series of studies where they presented two brands of ice cream named Frish and Frosh and had subjects sample each (which were identical). Intentions were higher for Frosh.
Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application.  For example, use sounds that fit with the product or service you provide. Adapted from AdPrin.com

More Related Content

Viewers also liked

Numbers and Number Sense: Comparing Numbers
Numbers and Number Sense: Comparing NumbersNumbers and Number Sense: Comparing Numbers
Numbers and Number Sense: Comparing Numbers
Bridgette Mackey
 
Comparing numbers!
Comparing numbers!Comparing numbers!
Comparing numbers!wilso3je
 
Number Order
Number  OrderNumber  Order
Number Ordercurmi1rl
 
Ordering numbers powerpoint
Ordering numbers powerpointOrdering numbers powerpoint
Ordering numbers powerpoint
Joe Scully
 
3. lesson 2 comparing, ordering, and rounding-off w ns
3. lesson 2 comparing, ordering, and rounding-off w ns3. lesson 2 comparing, ordering, and rounding-off w ns
3. lesson 2 comparing, ordering, and rounding-off w ns
John Rome Aranas
 
Place Value Review
Place Value ReviewPlace Value Review
Place Value Reviewmrsdow
 

Viewers also liked (6)

Numbers and Number Sense: Comparing Numbers
Numbers and Number Sense: Comparing NumbersNumbers and Number Sense: Comparing Numbers
Numbers and Number Sense: Comparing Numbers
 
Comparing numbers!
Comparing numbers!Comparing numbers!
Comparing numbers!
 
Number Order
Number  OrderNumber  Order
Number Order
 
Ordering numbers powerpoint
Ordering numbers powerpointOrdering numbers powerpoint
Ordering numbers powerpoint
 
3. lesson 2 comparing, ordering, and rounding-off w ns
3. lesson 2 comparing, ordering, and rounding-off w ns3. lesson 2 comparing, ordering, and rounding-off w ns
3. lesson 2 comparing, ordering, and rounding-off w ns
 
Place Value Review
Place Value ReviewPlace Value Review
Place Value Review
 

Similar to Sounds of words

Distractionforhigh involvementproducts-110829180121-phpapp01
Distractionforhigh involvementproducts-110829180121-phpapp01Distractionforhigh involvementproducts-110829180121-phpapp01
Distractionforhigh involvementproducts-110829180121-phpapp01Scott Armstrong
 
WOMMA 2010 - The Economic Value of Word of Mouth
WOMMA 2010 - The Economic Value of Word of MouthWOMMA 2010 - The Economic Value of Word of Mouth
WOMMA 2010 - The Economic Value of Word of Mouth
Keller Fay Group
 
How To Write A Persuasive Essay Introduction Paragraph
How To Write A Persuasive Essay Introduction ParagraphHow To Write A Persuasive Essay Introduction Paragraph
How To Write A Persuasive Essay Introduction Paragraph
Sonya Pope
 
Order 607369 final dissertation
Order 607369 final dissertationOrder 607369 final dissertation
Order 607369 final dissertation
speedypaper
 
Improving Public Approval For Business Jets
Improving Public Approval For Business JetsImproving Public Approval For Business Jets
Improving Public Approval For Business Jets
eliotgoode
 
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
payoosanto1
 
Prior to beginning work on this discussion, review the two article.docx
Prior to beginning work on this discussion, review the two article.docxPrior to beginning work on this discussion, review the two article.docx
Prior to beginning work on this discussion, review the two article.docx
stilliegeorgiana
 
Role Of word of Mouth
Role Of word of MouthRole Of word of Mouth
Role Of word of Mouth
Muhammad Farooq Buzdar
 
Research Introduction & Background Information
Research Introduction & Background InformationResearch Introduction & Background Information
Research Introduction & Background Information
Dr. Russell Rodrigo
 
Distraction for high involvement products
Distraction for high involvement productsDistraction for high involvement products
Distraction for high involvement productsGraceYLi
 
Madison Essay Question 2014
Madison Essay Question 2014Madison Essay Question 2014
Madison Essay Question 2014
Andrea Lawson
 
Searching the Internet (The good, the bad and the ugly)
Searching the Internet (The good, the bad and the ugly)Searching the Internet (The good, the bad and the ugly)
Searching the Internet (The good, the bad and the ugly)
Hala Nur
 
Controversial messages through advertising.
Controversial messages through advertising.Controversial messages through advertising.
Controversial messages through advertising.
Evangelia Zaimi
 
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docxRespond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
khanpaulita
 

Similar to Sounds of words (16)

3 E Brian Rock
3 E Brian Rock3 E Brian Rock
3 E Brian Rock
 
Distractionforhigh involvementproducts-110829180121-phpapp01
Distractionforhigh involvementproducts-110829180121-phpapp01Distractionforhigh involvementproducts-110829180121-phpapp01
Distractionforhigh involvementproducts-110829180121-phpapp01
 
WOMMA 2010 - The Economic Value of Word of Mouth
WOMMA 2010 - The Economic Value of Word of MouthWOMMA 2010 - The Economic Value of Word of Mouth
WOMMA 2010 - The Economic Value of Word of Mouth
 
How To Write A Persuasive Essay Introduction Paragraph
How To Write A Persuasive Essay Introduction ParagraphHow To Write A Persuasive Essay Introduction Paragraph
How To Write A Persuasive Essay Introduction Paragraph
 
Order 607369 final dissertation
Order 607369 final dissertationOrder 607369 final dissertation
Order 607369 final dissertation
 
Improving Public Approval For Business Jets
Improving Public Approval For Business JetsImproving Public Approval For Business Jets
Improving Public Approval For Business Jets
 
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
2007-Lava - A Response to Getting to the Bottom of 'Triple Bottom Line.pdf
 
Prior to beginning work on this discussion, review the two article.docx
Prior to beginning work on this discussion, review the two article.docxPrior to beginning work on this discussion, review the two article.docx
Prior to beginning work on this discussion, review the two article.docx
 
EDI 2009 Case Law Update
EDI 2009 Case Law UpdateEDI 2009 Case Law Update
EDI 2009 Case Law Update
 
Role Of word of Mouth
Role Of word of MouthRole Of word of Mouth
Role Of word of Mouth
 
Research Introduction & Background Information
Research Introduction & Background InformationResearch Introduction & Background Information
Research Introduction & Background Information
 
Distraction for high involvement products
Distraction for high involvement productsDistraction for high involvement products
Distraction for high involvement products
 
Madison Essay Question 2014
Madison Essay Question 2014Madison Essay Question 2014
Madison Essay Question 2014
 
Searching the Internet (The good, the bad and the ugly)
Searching the Internet (The good, the bad and the ugly)Searching the Internet (The good, the bad and the ugly)
Searching the Internet (The good, the bad and the ugly)
 
Controversial messages through advertising.
Controversial messages through advertising.Controversial messages through advertising.
Controversial messages through advertising.
 
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docxRespond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
Respond to Peers(due Monday, Day 7) In 125 to 200 words each,.docx
 

More from GraceYLi

When should an ad forewarn customers about an offer
When should an ad forewarn customers about an offer When should an ad forewarn customers about an offer
When should an ad forewarn customers about an offer GraceYLi
 
When should ads use two sided arguments
When should ads use two sided argumentsWhen should ads use two sided arguments
When should ads use two sided argumentsGraceYLi
 
Is double branding powerful
Is double branding powerfulIs double branding powerful
Is double branding powerfulGraceYLi
 
Changing someone's mind
Changing someone's mindChanging someone's mind
Changing someone's mindGraceYLi
 
Are good looking people more persuasive
Are good looking people more persuasiveAre good looking people more persuasive
Are good looking people more persuasiveGraceYLi
 
Provoking the target market
Provoking the target marketProvoking the target market
Provoking the target marketGraceYLi
 
Effective headlines
Effective headlinesEffective headlines
Effective headlinesGraceYLi
 
Format of text
Format of textFormat of text
Format of textGraceYLi
 
Effective headlines
Effective headlinesEffective headlines
Effective headlinesGraceYLi
 
Use of motion
Use of motionUse of motion
Use of motionGraceYLi
 
Speaking speeds
Speaking speedsSpeaking speeds
Speaking speedsGraceYLi
 
Word choice
Word choiceWord choice
Word choiceGraceYLi
 
Sounds of words
Sounds of wordsSounds of words
Sounds of wordsGraceYLi
 
How much information for billboard ads
How much information for billboard adsHow much information for billboard ads
How much information for billboard adsGraceYLi
 
Are adjectives persuasive
Are adjectives persuasiveAre adjectives persuasive
Are adjectives persuasiveGraceYLi
 
When to use favorable images
When to use favorable imagesWhen to use favorable images
When to use favorable imagesGraceYLi
 
Specific or general benefts
Specific or general beneftsSpecific or general benefts
Specific or general beneftsGraceYLi
 
How can risk be used in advertising
How can risk be used in advertisingHow can risk be used in advertising
How can risk be used in advertisingGraceYLi
 
Add or delete features
Add or delete featuresAdd or delete features
Add or delete featuresGraceYLi
 
Contrasting ads
Contrasting adsContrasting ads
Contrasting adsGraceYLi
 

More from GraceYLi (20)

When should an ad forewarn customers about an offer
When should an ad forewarn customers about an offer When should an ad forewarn customers about an offer
When should an ad forewarn customers about an offer
 
When should ads use two sided arguments
When should ads use two sided argumentsWhen should ads use two sided arguments
When should ads use two sided arguments
 
Is double branding powerful
Is double branding powerfulIs double branding powerful
Is double branding powerful
 
Changing someone's mind
Changing someone's mindChanging someone's mind
Changing someone's mind
 
Are good looking people more persuasive
Are good looking people more persuasiveAre good looking people more persuasive
Are good looking people more persuasive
 
Provoking the target market
Provoking the target marketProvoking the target market
Provoking the target market
 
Effective headlines
Effective headlinesEffective headlines
Effective headlines
 
Format of text
Format of textFormat of text
Format of text
 
Effective headlines
Effective headlinesEffective headlines
Effective headlines
 
Use of motion
Use of motionUse of motion
Use of motion
 
Speaking speeds
Speaking speedsSpeaking speeds
Speaking speeds
 
Word choice
Word choiceWord choice
Word choice
 
Sounds of words
Sounds of wordsSounds of words
Sounds of words
 
How much information for billboard ads
How much information for billboard adsHow much information for billboard ads
How much information for billboard ads
 
Are adjectives persuasive
Are adjectives persuasiveAre adjectives persuasive
Are adjectives persuasive
 
When to use favorable images
When to use favorable imagesWhen to use favorable images
When to use favorable images
 
Specific or general benefts
Specific or general beneftsSpecific or general benefts
Specific or general benefts
 
How can risk be used in advertising
How can risk be used in advertisingHow can risk be used in advertising
How can risk be used in advertising
 
Add or delete features
Add or delete featuresAdd or delete features
Add or delete features
 
Contrasting ads
Contrasting adsContrasting ads
Contrasting ads
 

Recently uploaded

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 

Recently uploaded (20)

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 

Sounds of words

  • 1. Sounds of words Influence of sounds Adapted from AdPrin.com
  • 2. Sounds of words Which name would be a larger and more powerful car, a ___ Bromley, or ___ Brimley? See the next slide for the answer. Adapted from AdPrin.com 2
  • 3. Bromley is selected by most people “The letter r appears to me to be the general instrument expressing all motion.” (Plato) Tipper et al. (1921) said that advertisers should use words where the sounds supported the message. Specific guidelines are provided on pages 194-5 of Persuasive Advertising. Evidence These guidelines are developed by Klink (2001) in a study in which he asked 265 subjects to evaluate fictitious brand names. Evidence from Yorkston and Menon (2004) in a series of studies where they presented two brands of ice cream named Frish and Frosh and had subjects sample each (which were identical). Intentions were higher for Frosh.
  • 4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, use sounds that fit with the product or service you provide. Adapted from AdPrin.com