The document discusses whether double branding, which is including both the brand and company name together (like "Tide by P&G"), has a small or large effect on advertising. It notes that 82% of print ads use double branding. It then references a quasi-experimental study that found recall was 1.7 times higher for double-branded print ads compared to ads with just the brand name. The document concludes double branding has a large effect based on this evidence.
A/B testing is split-testing between two different variants – labeled A and B. This technique allows the advertiser to determine the under performing and outperforming factors of your two separate ads.
Advertising Effect of Native RecommendationAdsplista GmbH
Native advertising promises to defeat the disadvantages of classical online advertising such as banner blindness and to be more effective than display advertising.
To prove the advantages, plista conducted a survey about the advertising effect of plista‘s Native RecommendationAds in collaboration with eye square.
A/B testing is split-testing between two different variants – labeled A and B. This technique allows the advertiser to determine the under performing and outperforming factors of your two separate ads.
Advertising Effect of Native RecommendationAdsplista GmbH
Native advertising promises to defeat the disadvantages of classical online advertising such as banner blindness and to be more effective than display advertising.
To prove the advantages, plista conducted a survey about the advertising effect of plista‘s Native RecommendationAds in collaboration with eye square.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. “Tide” vs. “P&G’s Tide” Double-branding? ___ small effect? ___ large effect? See the next slide for the evidence-based answer. Adapted from AdPrin.com 2
3. Large. Double-branding common for print ads (82% of WAPB ads) Quasi-experimental data from print ad (WAPB): recall for the ‘double-branded’ ads was 1.7 times higher (Persuasive Advertising p 118-9). Support also gained for non-experimental data. Include brand and company names (Principle 5.5.2) For more information, go to AdPrin.com
4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com
