Blue Ridge Sports is a sporting event management company located in Winchester, VA that services various professional and amateur sporting events. Its mission is to create, organize, market, advertise, promote and conduct on-site management for sporting events while delivering sponsors and media coverage. It faces competition primarily from one other local company, but has established experience and relationships that provide a competitive edge over potential new entrants into the market. The bargaining power of clients is high as they can choose to work with any event management company.

1. Blue Ridge Sports &
Entertainment
By: BJ Soto

2. What is Blue Ridge Sports?
It is a sporting event management company
Located in Winchester, VA
Sports they service are:
NCAA Football & Basketball
NBA, NHL & MLB preseason
Golf Tournaments
Tennis Exhibitions
All-American High School Baseball & Basketball

3. Mission Statement
“Blue Ridge Sports & Entertainment creates, organizes,
markets, advertises, promotes and conducts on-site
management for sporting events while delivering national
and local sponsors and media coverage. Our event
success, strong financial track record, long-standing
relationships, and industry expertise are the result of the
staff's many years of combined experience” (Blue Ridge
Sports, 2010).
2011 Perfect Game All-Americans
2010 All-American Boys Game

4. Mission Statement Evaluation
The first thing I noticed is that the company does not
make it clear as to what the mission statement is. It is put
in the bottom corner of the home page and then again in
the about us section. They have the same thing stated on
two different pages.
One thing I would do to improve this is to put a subheading above the mission statement so that people know
what it is and what the company is aiming to do. Maybe
even have its own tab under about us.
I would mention something like it is our mission to provide
clients with the utmost opportunities to succeed, while
maintaining principles of integrity and hard work .

5. Industry & Competitive
Analysis
The analysis of Blue Ridge Sports is broken down into five
categories according to Michael Porter:
Rivalry among competing firms
Potential development of substitute products or services
Potential entry of new competitors
Bargaining power of suppliers
Bargaining power of consumers

6. Rivalry Among Competing
Firms
The only competing firm in the Winchester, VA area is
USA Sports & Marketing Services
Other marketing firms are about 2 hrs. or more away
USA Sports and Marketing Services offer similar services
and host many of the same events as Blue Ridge Sports

7. Potential Development of
Substitute products or services
The clients that hire Blue Ridge Sports could hire
someone to their team to take care of many of the events
that are put on. This does not pose a huge threat because
the experience and relationships Blue Ridge Sports has is
worth the money by clients.

8. Potential Entry of New
Competitors
The Sports marketing field is very large and many firms
are available across the country. However, many clients
want to hire a company that has many years experience
and it is very hard for a new company to start up in an
area that already has a sports marketing firm.

9. Bargaining Power Of Suppliers
Blue Ridge Sports has a competitive edge over other
companies for the business of clients because of the
many years of experience, relationships & expertise of its
employees.
Colleagues of Blue Ridge Sports

10. Bargaining Power Of
Consumers
Consumers and clients of Blue Ridge Sports have a lot of
power because they are able to switch firms at any given
time for whatever reason. Since most of the events are
nationwide and a lot of the work is done remotely, any
company in the nation is able to be a part of an event.

11. BCG Matrix
The BCG Matrix consists of four categories:
Question Marks
Stars
Cash Cows
Dogs

12. Question Marks
Coaches v. Cancer Classic – One of the country’s premier
season-opening college basketball tournaments to benefit
the American Cancer Society
Tennis events

13. Stars
NBA Events
NCAA events
NFL Events
Boxing

14. Cash Cows
McDonalds All-American Basketball Game
All-American Baseball Game

15. Dogs
Gymnastics
Golf

16. References
Blue Ridge Sports (2010). Blue Ridge Sports &
Entertainment, Inc. Retrieved from
http://www.blueridgesports.com/index.php
Lussier, R. N., Kimball, D. C., & Lussier, R. N. (2009). Applied
sport management skills. Champaign, IL: Human Kinetics.
Mind Tools (2013). Porter's Five Forces - Problem Solving
Techniques from MindTools.com. Retrieved from
http://www.mindtools.com/pages/article/newTMC_08.htm
Narole, M. (2013, September 3). BCG matrix with example.
Retrieved from http://www.slideshare.net/9579764806/bcgmatrix-with-example