SlideShare a Scribd company logo
Presented By:
M. Omer Saeed
Shanza Fatima
Mehreen Omer
Ammarah Nasrullah
Rafia Saman
Ali Aman
Noor Nasir
Sidra Ali

SOS Children’s
Villages
Pakistan
SOS Children’s Villages
Pakistan

Current & Proposed
Product Mix
Children’s
Villages

Community
Welfare

Youth
Homes

Hermann
Gmeiner
Schools

Rehab
Center for
Depressed
Women

Vocational
Training
Center

Terrorist
Children
Victim Relief
Works

Rural
Support
Program

Social
Research
Projects
SOS Children’s Villages
Pakistan

Where will we get our revenue
from?
Revenue Source
T-shirts, mugs, souvenirs, mascot toys

Clients/Customers
Young urbanites who want to help SOS
Children’s Villages but cannot volunteer

Teacher-training programs

College graduates taught in Urdu-medium
schools

Public Speaking & Seminars

Universities with business and social
research programs

Online Advertising

Advertisers seeking to publish their
advertisements on the blog of SOS
Children’s Villages Pakistan
SOS Children’s Villages
Pakistan

New Branding Strategy
 Slogan

changed to
‘Protecting Innocence’

 Age

of Suicide Terrorism

 Everyone

is a potential
stakeholder
SOS Children’s Villages
Pakistan

Other Promotional Tools
Online
Forums

Specialties

Documentary
Shows

Infographic
Tools

Greeting
Cards

Prizes
SOS Children’s Villages
Pakistan

Public Advocacy
Publicity Stunts to
cause people to
argue

Freeze Mobs to
make people think

Zombie Walks to
scare people

Pseudo-Press
Conferences to
embarrass
government officials

Webisodes on real
stories of orphans

Adding ‘Rights of
Children’ in Islamiat
Textbooks

Write book entitled
‘Orphan’s Odyssey’
and produce a docudrama on it

Annual Reports &
News Releases

Stop-Ignoring
Campaign
SOS Children’s Villages
Pakistan

Public Media
Identifying Local Opinion Leaders like Junaid Jamshed
Hire and train skilled PR personnel to deal with Public Relations
Crises like in the 2005 earthquake
Contact Prominent Book-Writers like Sadat Manto
Symposiums with well-known speakers like Imran Khan to voice their
concerns against drone attacks
Work on getting a story published in Pakistan Today
SOS Children’s Villages
Pakistan

How will we raise our funds?
SMS
Donations
University
fundraising
campaigns
Say-No-to-Drone Attacks
Campaigns & Other
Community Campaigns
Partnerships with Corporations (Donation
Boxes, Percentage of Profits Donation
etc.)
SOS Children’s Villages
Pakistan

Marketing Budget
Budget allocation to different mediums of marketing

27%
40%

tvc
print Ads
10%
3%

Internet
radio spots

20%

Public relations
SOS Children’s Villages
Pakistan

Media Strategy
Vehicles (Social media)

Frequency for posting

Facebook

Posting new developments every four hours

Twitter

Posting latest developments in the social sector of Pakistan
every hour

Pinterest

Posting pictures of orphans and volunteers every day

Blogger

Posting a new article every single day

YouTube

Uploading documentaries and volunteer videos every week
THANKYOU
We are open to
constructive criticism

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SOS Children's Villages Lahore

  • 1. Presented By: M. Omer Saeed Shanza Fatima Mehreen Omer Ammarah Nasrullah Rafia Saman Ali Aman Noor Nasir Sidra Ali SOS Children’s Villages Pakistan
  • 2. SOS Children’s Villages Pakistan Current & Proposed Product Mix Children’s Villages Community Welfare Youth Homes Hermann Gmeiner Schools Rehab Center for Depressed Women Vocational Training Center Terrorist Children Victim Relief Works Rural Support Program Social Research Projects
  • 3. SOS Children’s Villages Pakistan Where will we get our revenue from? Revenue Source T-shirts, mugs, souvenirs, mascot toys Clients/Customers Young urbanites who want to help SOS Children’s Villages but cannot volunteer Teacher-training programs College graduates taught in Urdu-medium schools Public Speaking & Seminars Universities with business and social research programs Online Advertising Advertisers seeking to publish their advertisements on the blog of SOS Children’s Villages Pakistan
  • 4. SOS Children’s Villages Pakistan New Branding Strategy  Slogan changed to ‘Protecting Innocence’  Age of Suicide Terrorism  Everyone is a potential stakeholder
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  • 18. SOS Children’s Villages Pakistan Other Promotional Tools Online Forums Specialties Documentary Shows Infographic Tools Greeting Cards Prizes
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  • 20. SOS Children’s Villages Pakistan Public Advocacy Publicity Stunts to cause people to argue Freeze Mobs to make people think Zombie Walks to scare people Pseudo-Press Conferences to embarrass government officials Webisodes on real stories of orphans Adding ‘Rights of Children’ in Islamiat Textbooks Write book entitled ‘Orphan’s Odyssey’ and produce a docudrama on it Annual Reports & News Releases Stop-Ignoring Campaign
  • 21. SOS Children’s Villages Pakistan Public Media Identifying Local Opinion Leaders like Junaid Jamshed Hire and train skilled PR personnel to deal with Public Relations Crises like in the 2005 earthquake Contact Prominent Book-Writers like Sadat Manto Symposiums with well-known speakers like Imran Khan to voice their concerns against drone attacks Work on getting a story published in Pakistan Today
  • 22. SOS Children’s Villages Pakistan How will we raise our funds? SMS Donations University fundraising campaigns Say-No-to-Drone Attacks Campaigns & Other Community Campaigns Partnerships with Corporations (Donation Boxes, Percentage of Profits Donation etc.)
  • 23. SOS Children’s Villages Pakistan Marketing Budget Budget allocation to different mediums of marketing 27% 40% tvc print Ads 10% 3% Internet radio spots 20% Public relations
  • 24. SOS Children’s Villages Pakistan Media Strategy Vehicles (Social media) Frequency for posting Facebook Posting new developments every four hours Twitter Posting latest developments in the social sector of Pakistan every hour Pinterest Posting pictures of orphans and volunteers every day Blogger Posting a new article every single day YouTube Uploading documentaries and volunteer videos every week
  • 25. THANKYOU We are open to constructive criticism