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#sopa_teach_in
       @thenewschool
           January 30, 2012

              66 5th Ave
          Kellen Auditorium
PARSONS THE NEW SCHOOL FOR DESIGN
#sopa_teach_in
       @aquarious @mfadt
                 David Carroll
    http://dave.parsons.edu/teach-in/sopa/
              associate professor
           art, media & technology
PARSONS THE NEW SCHOOL FOR DESIGN
Cloture
Cloture
We could have been watching PIPA being passed,
               live on C-SPAN,
                   right now.
Sequels, prequels & spinoffs
Sequels, prequels & spinoffs
SOPA, PIPA, OPEN Act, ACTA, C-11, PCFIP
A White House
Call for Solutions
A White House
       Call for Solutions
A radical, free-market based solution to the
          problem of online piracy.
Oil & Vinegar
Oil & Vinegar
Can copyright enforcement and a free and open
   Internet even be conceptua!y reconciled?
IP ≠ IP
Can copyright enforcement and a free and open
   Internet even be conceptua!y reconciled?
Artificial Scarcity
Artificial Scarcity
   Without a physical product to monetize, the
Content Cartel limits product availability through
licensing deals that ensure media isn’t as plentiful
 as the market demands, especially across digital
        platforms and viewing timeframes.
Piracy Ensues
Piracy Ensues
 If you refuse to sell the market the product it
demands at any price, don’t get defensive about
buying Congress to shut down the Internet and
              we end up noticing.
Piracy Ensues
Stealing content is wrong, illegal, and punishable.
Piracy Ensues
              Stealing content
that is offered by the copyright holder for sale,
            at a competitive price,
        under good terms & conditions,
  is very wrong, illegal, and punishable.
Piracy Ensues
Stealing content otherwise unavailable for any
          price could be a gray area.
Universal Media Library
Access Unlimited Timeframe
Universal Media Library
Access Unlimited Timeframe
   The market demands all the media,
     all the time, on all the devices.
Universal Media Library
Access Unlimited Timeframe
   The market demands äll the media,
     äll the time, on äll the devices.
Piracy Eliminated
Piracy Eliminated
How much would you pay for Universal Media
   Library Access Unlimited Timeframe?
 All the media, all the time, all the devices.
Renegotiate our Copyright
  Licensing Framework
Renegotiate our Copyright
   Licensing Framework
  Offer a tax break to copyright holders who
renegotiate to the UMLAUT rights framework.
Pay for media like you pay for
   your cell phone service.
Pay for media like you pay for
   your cell phone service.
     Sell it like the abstraction it is.
MegaUpload
MegaUpload
Another “MegaConspiracy” was that Kim Dotcom
   had figured it all out. He could pay copyright
   holders 90% on huge revenues from a wildly
lucrative Freemium business model where you give
 your content away for free to most people. A few
     premium users will pay for everyone else.
Questions
Questions
Why do we even need SOPA, PIPA, OPEN if the
FBI is already able to take down blatant copyright
  infringement operations across international
                   jurisdictions?
©
Questions
What if copyright holders could get paid by giving
           their work away for free?
Thesis: End Piracy
Thesis: End Piracy
Assuming the Content Cartel would even license
to UMLAUT and then sell Freemium access like
     MegaUpload, it’s absolutely possible.
      Piracy fundamentally eliminated.
Conclusion
Conclusion
 Legislate a new copyright license framework,
             not the whole Internet.
        Innovate new business models,
    not new laws, treaties, and judiciaries.
The tech enterprise has readied a! the requisite
       networks, protocols & products.

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#sopa_teach_in @THENEWSCHOOL