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SONY decide business strategy




                      s1170156
                      Saki Seino
Contents
 What is SONY’s business strategy?
 SONY implement initiatives
 Playstation Network
 SONY is big brand!
 Conclusion
 References




                                      2
What is SONY’s business strategy?

 SONY created new business
  management team to keep profit
  performance.
 It is success, and additionally
  they will make preparations for
  future.
 It said that we should pay
  attention to user experiences.


                                    3
SONY implement initiatives
   SONY have four big initiatives
    ◦ Core hardware business
      TV, game and digital imaging
    ◦ New user experiences
      New hardware and software service
    ◦ New customers
      For catching new purchasing area
    ◦ Products
      Focus on SONY’s environment


                                           4
Playstation Network
   What is Playstation Network?
    ◦ It is network for Playstation3.
    ◦ If you have environment of network,
      Playstation3 can be connected network
      and you can play games at online, or
      buy game soft at online.
    ◦ Now this service is almost
       same for computer’s
       network.

                                              5
Playstation Network
   What can I play by using
    Playstation Network?
    ◦   Playing games with friends online.
    ◦   Buy the games online.
    ◦   Update software.
    ◦   Communication for voice chat or e-
        mail.




                                             6
SONY is big brand!
   SONY created many products.
    ◦   Computers
    ◦   Cell phones
    ◦   Cameras
    ◦   TVs
    ◦   Game hardware
    ◦   Memory sticks
                        etc...
   It create main profit performance.
                                     7
SONY is big brand!
 We use SONY’s products on a daily
  basis. SONY become widespread our
  life.
 But SONY try to spread other
  customers, create new products
  through profit performance by now.




                                       8
Conclusion
   SONY has new business management
    team to keep profit performance.

   SONY have four big initiatives.

   SONY create new products through
    profit performance by now.


                                       9
References

   SONY’s web page
    ◦ http://us.playstation.com/
   Playstation Network at wikipedia
    ◦ http://en.wikipedia.org/wiki/PlayStat
      ion_Network
   SONY at wikipedia
    ◦ http://en.wikipedia.org/wiki/Sony


                                              10

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SONY decide business strategy

  • 1. SONY decide business strategy s1170156 Saki Seino
  • 2. Contents  What is SONY’s business strategy?  SONY implement initiatives  Playstation Network  SONY is big brand!  Conclusion  References 2
  • 3. What is SONY’s business strategy?  SONY created new business management team to keep profit performance.  It is success, and additionally they will make preparations for future.  It said that we should pay attention to user experiences. 3
  • 4. SONY implement initiatives  SONY have four big initiatives ◦ Core hardware business  TV, game and digital imaging ◦ New user experiences  New hardware and software service ◦ New customers  For catching new purchasing area ◦ Products  Focus on SONY’s environment 4
  • 5. Playstation Network  What is Playstation Network? ◦ It is network for Playstation3. ◦ If you have environment of network, Playstation3 can be connected network and you can play games at online, or buy game soft at online. ◦ Now this service is almost same for computer’s network. 5
  • 6. Playstation Network  What can I play by using Playstation Network? ◦ Playing games with friends online. ◦ Buy the games online. ◦ Update software. ◦ Communication for voice chat or e- mail. 6
  • 7. SONY is big brand!  SONY created many products. ◦ Computers ◦ Cell phones ◦ Cameras ◦ TVs ◦ Game hardware ◦ Memory sticks etc...  It create main profit performance. 7
  • 8. SONY is big brand!  We use SONY’s products on a daily basis. SONY become widespread our life.  But SONY try to spread other customers, create new products through profit performance by now. 8
  • 9. Conclusion  SONY has new business management team to keep profit performance.  SONY have four big initiatives.  SONY create new products through profit performance by now. 9
  • 10. References  SONY’s web page ◦ http://us.playstation.com/  Playstation Network at wikipedia ◦ http://en.wikipedia.org/wiki/PlayStat ion_Network  SONY at wikipedia ◦ http://en.wikipedia.org/wiki/Sony 10