Sony created a new business management team to focus on profitability and prepare for the future. Their business strategy has four initiatives: maintaining core hardware in TVs, games, and imaging; developing new experiences through services and technology; reaching new customers; and focusing on Sony's brand and environmentally-friendly products. A key part of the strategy is PlayStation Network, which allows PlayStation 3 users to connect, play games online, and purchase games digitally. Sony aims to continue profitability and spreading its popular brand into new areas through new product development.