Arizona United Soccer Club is a professional soccer team in Arizona that competes in the USL. Their vision is to unite Arizonans through soccer and represent people from all backgrounds. Soccer is the #1 participation sport in the US and MLS is the 3rd best attended professional league. Arizona United plays their home games at Scottsdale Stadium and has over 7,000 followers on social media. They are partnered with FC Dallas and hold youth camps to promote the sport. The club seeks corporate sponsors to help connect partners to their passionate fan base.
How one team unlocked a cultural experience that created a movementICF
Creating a shared cultural experience can help engage your brand's audiences in a meaningful way. Find out firsthand how the Minnesota Wild inspired its fan base to actively participate in a new tradition, Our Ice.
Professional club soccer in the USA: Promotion and relegation fan pollDeloitte UK
The Deloitte Sports Business Group has produced a preliminary assessment of factors for and against the introduction of promotion and relegation in professional club soccer in the USA.
Professional club soccer in the USA: Promotion and relegationDeloitte UK
The Deloitte Sports Business Group has produced a preliminary assessment of factors for and against the introduction of promotion and relegation in professional club soccer in the USA.
How one team unlocked a cultural experience that created a movementICF
Creating a shared cultural experience can help engage your brand's audiences in a meaningful way. Find out firsthand how the Minnesota Wild inspired its fan base to actively participate in a new tradition, Our Ice.
Professional club soccer in the USA: Promotion and relegation fan pollDeloitte UK
The Deloitte Sports Business Group has produced a preliminary assessment of factors for and against the introduction of promotion and relegation in professional club soccer in the USA.
Professional club soccer in the USA: Promotion and relegationDeloitte UK
The Deloitte Sports Business Group has produced a preliminary assessment of factors for and against the introduction of promotion and relegation in professional club soccer in the USA.
Assignment for my sports business models class. I had to research and create an analysis of the NBA featuring its strengths, weaknesses, opportunities, and threats.
February League of Women Voters of McLean Co NewsletterColleen Reynolds
This month's edition features league activities including voter registration at a huge State of the Union Watch Party at ISU and upcoming educational opportunities.
Assignment for my sports business models class. I had to research and create an analysis of the NBA featuring its strengths, weaknesses, opportunities, and threats.
February League of Women Voters of McLean Co NewsletterColleen Reynolds
This month's edition features league activities including voter registration at a huge State of the Union Watch Party at ISU and upcoming educational opportunities.
Collaborated in a group to develop a comprehensive plan for potential MLS Expansion to three cities. Besides designing and putting together the entire proposal document my proudest work is using my skills on Adobe Photoshop to create each of the three potential teams unique logos.
Our campaign was targeted at the casual millennial fan. Based on our research millennials value an experience more than material items. They also value brands who show their commitment to their community and social issues. Because of this, we chose to focus our campaign around events that would give millennials an experience to remember for a good cause all while interacting with the Chiefs brand.
Collaborated in a group to develop a comprehensive plan for potential MLS Expansion to three cities. Besides designing and putting together the entire proposal document my proudest work is using my skills on Adobe Photoshop to create each of the three potential teams unique logos.
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
Major League Soccer 30 Team Realignment ProposalStevePerlman3
This is one soccer fan's proposal to create better competition and fan interest by dividing the soon-to-be 30 Major League Soccer teams into four divisions (two conferences of two divisions each). These divisions build around regional culture and interest over straight geography to create more emotional appeal for fans. The result will also allow a balanced league schedule by having each team play every other team in the league at least once a season. Fans will appreciate the more intense competition created within divisions, the chance to see their team go against their rivals more frequently, and the ability to see their team play every other team in the league at least once a year. Spread the word to every Major League Soccer fan you know!
Sports Marketing (Advertisments & Promotions): Sonics Return to SeattleGarrett Wolf
The objective behind this presentation was to propose three potential sponsors for the Supersonic's fictitious return to Seattle for the 2013 NBA season.
Soccer in USA IntroductionSports has always been a very si.docxjensgosney
Soccer in USA
Introduction
Sports has always been a very significant recreational activity in any society. There are different kinds of sports that different societies enjoy and value. Each sport has a history and a purpose. Sports are aimed at creating camaraderie, sportsmanship and other positive values in the society. Through regular practice in sport related activities, people learn to live healthy and an active lifestyle. Sports are not only a form of entertainment and source of happiness for people, but they also have a purpose and structure that contributes to society. Many types of sports involve the use of different tools and items. One of the most used accessories is a ball used in numerous sports such as basketball, volleyball, golf, tennis and soccer. These international favorite sports are also able to bring countries together by allowing different countries to compete in friendly and competitive tournaments. Soccer is one of the most popular sports in the world and it has influenced several countries (Wong, Patricia, and Yan Hong) such as the United States of America and the U.K. It may not be the a national sport of the U.S. but it is a sport that is well loved and practiced by Americans for many years. The most popular games in American include American football and basketball. The United States participates in soccer in many forms and the sport is growing in popularity.
History
Soccer started at around 1860s in the United States. There were a number of soccer clubs established back then. One of these clubs was known as the Oneida Football Club. Rutgers University and Princeton University were said to have conducted the first soccer match known in the history of the United States. This happened back in 1869 and with a score of 64 where the Rutgers University team won the game. In order for the sport to continue its existence in the country and in order to gain more enthusiasts, athletes and supporters for the sport put together organizations that were established in order to regulate and organize the sport.
The first known organization that tried to regulate soccer in the United States was the American Football Association. The American Football Association or AFA was founded back in 1886. It was able to successfully carry out its mission during its first year by conducting the first non-league (sport that does not belong to one of a nations major professional leagues) soccer event in the history of the United States. This non-league event was titled the American Cup. Men were more active and involved when it comes to playing soccer in the United States in the beginning. Today, however, the United States not only run a men’s national soccer team but a women’s national soccer team as well. Both men and women are now actively participating in the sport and competing worldwide.
The United States Soccer Federation
The United States Soccer Federation (USSF) is the official body of authority that regulates and organize.
2. Slide TitleOur vision is to
unite.
Unite Arizonans
through the
world’s
beautiful game:
SOCCER/FUTBOL.
Arizona
United SC
represents
people from all
backgrounds and
communities, joining
together to
#WalkUnited.
3. #1 participation sport in
the U.S.
#1 in corporate partner
fan loyalty
U.S. soccer’s primary
demographic consists of 18
to 35 year-olds who have
an above average
education and income
Soccer has passionate
interest from both sexes
and all ethnicities
Stunning Growth: For 1st
time, more than 50% of
Americans have interest in
soccer
MLS is 3rd best attended
professional sport in US
4. Arizona United
Soccer Club, the only
Professional soccer
team in Arizona
Founder Kyle Eng, is
a seasoned marketing
expert and owns
Arrowhead
Advertising
We compete in USL in
the second division,
one below Major
League Soccer (MLS)
Phoenix is largest
non-MLS market in
nationwide league
5. Longest operating
soccer league in
united states
Comprehensive
strategic alliance
between MLS and
USL
The League is
adding 11 teams in
2015, bringing the
total to 24
6. Arizona United and FC Dallas are
now partnered for the 2015 season.
7. Western Conference Eastern Conference
Arizona United Charleston Battery
Austin Aztex Charlotte Independence
Colorado Springs
Switchbacks
FC Montreal
LA Galaxy II Harrisburg City Islanders
Oklahoma City Energy Louisville City
Orange County Blues New York Red Bulls
Portland Timbers 2 Pittsburgh Riverhounds
Real Monarchs
Salt Lake City
Richmond Kickers
Sacramento Republic Rochester Rhinos
Seattle Sounders 2 St. Louis FC
Tulsa Roughnecks Toronto FC II
Vancouver Whitecaps 2 Wilmington Hammerheads
14. June 18th
Subject Line: Tonight, Major
League Soccer’s LA Galaxy Comes
to Town Against your Arizona
United Soccer Club!
Sent: 2,221
Open Rate: 39.0%
Click Rate: 9.1%
Unsubscribed: 0.5%
Average Open Rate: 20.5%
CTR: 3.4%
Average Open Rate: 25.66%
CTR: 7.76%
18. Hosted 3 Youth
Camps, ages 8-14,
with over 150 total
participants
Held Open Player
Tryouts for
aspiring
professional
players from
around the
country, with
nearly 90
participants
Will hold at least
4 more Camps
before 2015
Season
19. • Attend Saturday and Sunday events around
the Phoenix metro (5+ hours).
• Festivals and soccer tournaments .
• 5 interns signed up. Expecting more
numbers in the spring.
• Purpose is to generate leads, inform the
public about Arizona United SC, share
information about camps and tickets.
20. April 2014 – October 2014
117,887 Visitors
U.S. Open Cup match vs. LA Galaxy
U.S. Open Cup win over Energy FC
21. AZSC seeks15-20 high quality, long
term relationships and providing
exclusive, comprehensive promotional
strategies that cover multiple
platforms, assets, ideas and
initiatives to connect our partners to
the passion and loyalty of our
incredible arizona soccer fan base.
22. Jersey Rights Partner (Limit of 1)
$200K+, multi-year commitment
Presenting Partner (Limit of 1)
$175K+, multi-year commitment
Founding Partners (Limit of 6) -
$100K+, multi-year commitment
Official Partners
$50K+, 1-2 year commitment
Supporting/Marketing Partners
$20K+, 1-2 year commitment
23. To partner with Arizona
United, contact:
Chris Keeney
Vice-President,
Corporate Partnerships
832-457-4845
Ckeeney@ArizonaUnited.com