Bruce Furst, president of Ashber Corporation, wants to feature Lady Gaga in a new printed media project because she plans to become the first artist to sing in space. Lady Gaga was confirmed to perform in space through the Zero G Colony festival in 2013. Many of Lady Gaga's hits like "Just Dance", "Poker Face", and "Born This Way" reached number one in multiple countries. Her theatrical vocals and electronic soundscapes would be suitable for a zero-gravity performance. Lady Gaga was selected for her boldness as a performer and she may debut a new song for her space performance.

2.  Bruce Furst is the president of Ashber
Corporation, an entertainment licensing
company based in Las Vegas, Nevada.
Bruce Furst hopes to feature Lady Gaga as
the initial artist in a new printed media
project, citing her plans to become the first
artist to sing in space as part of what
positions her as the quintessential modern
pop star.

3.  Late in 2013, Vanity Fair confirmed that Lady
Gaga will become the first mainstream artist to
perform in space, courtesy of the Zero G
Colony festival. Details of the performance
have yet to be revealed, though Gaga has no
shortage of hits to choose from. Her first single,
Just Dance, was a top 10 hit in nine major
markets and went to number one in the United
States, Australia, and the United Kingdom. Her
follow-up single, Poker Face, was certified
platinum or multiplatinum in seven different
countries and reached number one in all major
markets.

4.  In 2011, Lady Gaga scored her third number
one single in the United States with Born This
Way. Many of her songs, such as the 2009
hit Bad Romance, feature theatrical vocals
and computerized soundscapes that would
fit perfectly in a zero-gravity setting. Gaga
has been chosen by Zero G Colony in part
due to her boldness as a performer, and
there is a chance she might perform an
entirely new song.