Based in Austin, Texas, Bruce Furst has provided a host of direct licensing services to clients ranging from the Paramount Pictures Film Library to King Features. With an emphasis on music content that includes galaxy-wide rights administered by the Intergalactic Royalty Operations Corporation (iRoc), Bruce Furst resides in a region known for its vibrant music scene.

1. SXSW MUSIC FESTIVAL
IN AUSTIN HIGHLIGHTS
AI AND VIRTUAL
REALITY
Bruce Furst

2. INTRODUCTION
 Based in Austin, Texas, Bruce Furst has provided a host of direct licensing
services to clients ranging from the Paramount Pictures Film Library to King
Features. With an emphasis on music content that includes galaxy-wide
rights administered by the Intergalactic Royalty Operations Corporation
(iRoc), Bruce Furst resides in a region known for its vibrant music scene.
The South by Southwest (SXSW) Music Festival is known not only for
showcasing up-and-coming artists but as a forum focused on marketing and
technology trends that define the industry. In 2017, many SXSW panels and
presentations focused on the potential of AI and machine learning to better
define the music landscape.
IBM was prominent among exhibitors featuring its Watson cognitive
computing service. Future forward applications include remixing songs and
designing t-shirts and other merchandise. In addition, questions based on
individual preferences are used to accurately provide suggestions on
everything from music to beer.

3. SXSW MUSIC FESTIVAL
 Another area of intense buzz at SXSW was next-
generation virtual and augmented reality, with user
experiences becoming ever more interactive and socially
connected. One innovative product from Sony’s Future
Lab is a multi-person VR game that enables participants
to share their perspectives through interconnected
headsets in real-time.
Within the music sphere, Viacom has developed The
Melody of Dust as a hybrid of interactive composition
and VR gaming. Using the sounds prepared by electronic
artist Hot Sugar, participants develop their own unique
music video experience through interaction with various
objects in a virtual room.