Bruce Furst, president of Ashber Corporation, used his legal expertise in intellectual property to produce films. He discovered emerging actor Adam Sevani, casting him in the 2006 independent film Fly Kidz. Shortly after, Sevani displayed his acting and dancing abilities as Moose in Step Up 2: The Streets, where his character secretly excels in dance at a performing arts school. Sevani reprised his role in Step Up 3D and Step Up All In, which featured characters from the Step Up series. In addition to acting, Sevani has created YouTube videos and appeared in music videos and commercials.