Research design refers to the plan and structure of an investigation aimed at answering research questions. The plan outlines steps from developing hypotheses to analyzing data. Structure provides a framework relating study elements. Research design expresses the problem structure and investigation plan used to obtain evidence on relationships.
The basic purposes of research design are to provide answers to research questions and maximize experimental variance. Common designs include experimental and control groups with random assignment, as well as quasi-experimental designs using techniques like propensity score matching when randomization is not possible. Proper research design, whether experimental or quasi-experimental, aims to estimate treatment impacts while controlling for confounding factors.