Villa Thalgo is a spa located in Paris that offers various packages through their mobile app to target high-class Parisians and hotel guests. The app allows users to book visits, bring friends, earn points for referrals, and receive discounts. It also includes social features like forums for reviews and a localized GPS system to notify members of nearby offers. The spa promotes their app through word-of-mouth, social media, and displaying customer satisfaction on their website and app to attract more potential customers.

1. Villa Thalgo
Paris-Trocadero
Franz Dahmen Lopez
Alexis Robelin

2. Target Audience
• People who live in 16th district of Paris
• Hotel guest who don’t have spa in the hotel
• High class people in Paris

3. Offer
• When you subscribe at the spa online or
phisicaly you receive an email with a link to
download the app and a member number
• Easy to use and flexible application ( you can
book your visit when there is availability
• You can canceled without penalty

4. Offer
• Offer with different packages
• You can bring one friend a month if you have
the application
• When you have the app you win points every
time you bring a new member
• You have discount on the products ( body
care….)

5. Social platform
• Forum/ chat between members. They can
share their experience, their feeling about the
care and the massage
• Facebook Group: clients or potential clients
can see the advantages of the app
• Twitter

6. Localize
• Is localize because only members access to the
different offers
• The app has a GPS when members are closed
they receive notification for new offers,
massages and product

7. Distribution
• Mostly through word of mouth
• To be more broad and bring more potential
customer they can see the satisfaction
comment
• Twitter through the website

8. SOLOMO Infographic

9. SOLOMO Infographic