2. Target Audience
• People who live in 16th district of Paris
• Hotel guest who don’t have spa in the hotel
• High class people in Paris
3. Offer
• When you subscribe at the spa online or
phisicaly you receive an email with a link to
download the app and a member number
• Easy to use and flexible application ( you can
book your visit when there is availability
• You can canceled without penalty
4. Offer
• Offer with different packages
• You can bring one friend a month if you have
the application
• When you have the app you win points every
time you bring a new member
• You have discount on the products ( body
care….)
5. Social platform
• Forum/ chat between members. They can
share their experience, their feeling about the
care and the massage
• Facebook Group: clients or potential clients
can see the advantages of the app
• Twitter
6. Localize
• Is localize because only members access to the
different offers
• The app has a GPS when members are closed
they receive notification for new offers,
massages and product
7. Distribution
• Mostly through word of mouth
• To be more broad and bring more potential
customer they can see the satisfaction
comment
• Twitter through the website
