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SOLOMO
PLATINE HOTEL
BOGLIETTI Laura & BOHAND Julie – MBA 2B
Platine Hotel Spa




Boutique hotel
Marilyn Monroe theme
Located in Paris city center, in the 15th district
Target audience


The target audience is composed by people
who:
 Are

currently in Paris

 Have

Internet access through their mobile phones

 Want

to enjoy a relaxing time

 Are

fond of cinema and music, especially of
Marilyn Monroe
The offer: Poupoupidou








Link that does not imply any app downloading
« Missing words text » based on the famous song « I
Wanna Be Loved by You » from M.M.
The customer has to click on « Start » to start the quizz
The song will be playing only once and the customer
has to fill in the missing parts
If the customer suceeds, he will have the opportunity to
choose a 30mn hammam, massage or spa access
Why this offer?





Related to the hotel’s theme
Funny challenge
Attractive
Well-known song
SoLoMo structure

Social

• via Facebook

Local

• use of geolocalization when the
link downloads to ensure
customers are near the hotel

Mobile

• customers will use their mobile
phones to play the game
SoLoMo structure / infographic
How to share the offer?




Once customers will have done the quizz and
have chosen the reward, another window will
appear, asking them to share their experience
via Facebook
Because of the viral marketing effect of
Facebook, this offer will be instantaneously
shared and successful!

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Solomo platine hotel BOGLIETTI LAURA AND BOHAND JULIE

  • 1. SOLOMO PLATINE HOTEL BOGLIETTI Laura & BOHAND Julie – MBA 2B
  • 2. Platine Hotel Spa    Boutique hotel Marilyn Monroe theme Located in Paris city center, in the 15th district
  • 3. Target audience  The target audience is composed by people who:  Are currently in Paris  Have Internet access through their mobile phones  Want to enjoy a relaxing time  Are fond of cinema and music, especially of Marilyn Monroe
  • 4. The offer: Poupoupidou      Link that does not imply any app downloading « Missing words text » based on the famous song « I Wanna Be Loved by You » from M.M. The customer has to click on « Start » to start the quizz The song will be playing only once and the customer has to fill in the missing parts If the customer suceeds, he will have the opportunity to choose a 30mn hammam, massage or spa access
  • 5. Why this offer?     Related to the hotel’s theme Funny challenge Attractive Well-known song
  • 6. SoLoMo structure Social • via Facebook Local • use of geolocalization when the link downloads to ensure customers are near the hotel Mobile • customers will use their mobile phones to play the game
  • 7. SoLoMo structure / infographic
  • 8. How to share the offer?   Once customers will have done the quizz and have chosen the reward, another window will appear, asking them to share their experience via Facebook Because of the viral marketing effect of Facebook, this offer will be instantaneously shared and successful!