The document summarizes a promotional offer from the Platine Hotel Spa in Paris for their target audience of people currently in Paris who enjoy relaxation, cinema, and Marilyn Monroe. The "Poupoupidou" offer is a quiz on the Platine Hotel's Marilyn Monroe theme, where customers fill in missing lyrics to her famous song "I Wanna Be Loved by You" playing on their phone. If completed, customers can redeem a 30-minute hammam, massage, or spa access. The offer is promoted through a SoLoMo (Social, Local, Mobile) strategy using geolocation, the customer's mobile phone, and encouraging sharing on Facebook.