Press release

1. PRESS RELEASE 1/2011
SOLESTAR
Oliver Elsenbach
Florian Haver
Planufer 92d
D-10967 Berlin
SOLESTAR: The powerhouse in your shoe +49 (0)30-53 16 50 40
info@solestar.de
New carbon insole optimises power transmission www.solestar.com
Berlin, April 2011.- It's light, hides away almost in-
visibly in your shoe and ensures considerably more
pressure on the pedal: SOLESTAR, the innovative carbon
insole, is suitable for every cycling shoe. Although
SOLESTAR is currently only available in German-speaking
countries, it has already become firmly established
amongst professional cyclists. Cyclists such as Gerald
Ciolek and Christian Knees rely on SOLESTAR and have
participated in its development. What’s more, since the
beginning of the year, the new top team Leopard Trek
that includes cyclists Andy and Fränk Schleck,
Fabian Cancellara and Jens Voigt, has also chosen
SOLESTAR.
With SOLESTAR, Oliver Elsenbach, sports scientist and
successful advisor to professional cyclists on training
management and the optimization of riding positions,
has completely redefined insoles for cycling shoes.
Road cyclists, mountain-bikers and triathletes can
benefit from the new, individually adjustable design of
the extremely thin and light carbon insole.
SOLESTAR's patent-pending active principle ensures that
the foot remains stable in the cycling shoe and in the
best position for maximum power transmission. Oliver
Elsenbach: "Unlike conventional cycling shoe insoles,
SOLESTAR puts the foot in a sort of rest position. This
means that SOLESTAR counteracts the shear forces that
usually occur when pedaling. The foot constantly re-
mains in an ergonomically perfect position and the
movement mechanism is optimised.” This results in in-
creased performance, improved comfort and a reduction
in overstraining.
Page 1 of 2

2. How SOLESTAR works:
• SOLESTAR is made from a special carbon material,
which makes the insole extremely light and thin, so
the foot moves close to the pedal.
• The metatarsal support provided by SOLESTAR pre-
vents the bending of the foot and the internal
rotation of the leg during the pressure phase in
the pedaling cycle.
• SOLESTAR lowers the joint of the big toe while also
providing raised edges for the forefoot. This re-
sults in an equal distribution of force over the
whole of the metatarsal axis.
• SOLESTAR features a heel clasp that holds the rear
foot and enables direct contact with the shoe
sole.
In Germany, Austria and Switzerland, SOLESTAR is dis-
tributed via certified pedorthists. Its distribution
outside of German-speaking countries is currently being
arranged. The company is seeking interested distribu-
tion partners.
About Oliver Elsenbach and SOLESTAR:
Oliver Elsenbach has been successfully advising professional ath-
letes on training planning and bike fitting since 2003. In recent
years, this has enabled him to specialise in the field of orthotic
insoles for competitive athletes and riding position optimisation
for cyclists. The Cologne-born expert tinkered for six years with
the idea to develop the perfect insole for cyclists. The break-
through in the insole's development was finally made in autumn 2010,
in cooperation with Perpedesröck, one of the leading German manufac-
turers for insoles and specialist in working with carbon in this
field. www.solestar.com
Further information:
Judith Schlumberger-Steger
Pointstr. 4 | D-85244 Röhrmoos
Tel.: ++49 81 39-9 29 30 | mobil: ++49 176-50 18 19 27
j.schlumberger@solestar.de Page 2 of 2

3. ATTACHEMENTS TO PRESS RELEASE 1/2011
SOLESTAR
Oliver Elsenbach
Florian Haver
Planufer 92d
D-10967 Berlin
+49 (0)30-53 16 50 40
info@solestar.de
SOLESTAR.jpg www.solestar.de
The transfer of power from food to pedal is a central
feature in cycling. This is where the SOLESTAR cycling
shoe insole comes in. Its special operating principle
stabilizes the foot, preventing the shear forces which
typically occur when padaling, and correct the movement
mechanism.

4. ATTACHEMENTS TO PRESS RELEASE 1/2011
SOLESTAR
Oliver Elsenbach
Florian Haver
Planufer 92d
D-10967 Berlin
+49 (0)30-53 16 50 40
info@solestar.de
The_schlecks.jpg www.solestar.de
Since the beginning of the year, the new top team
Leo-pard Trek that includes cyclists Andy and Fränk
Schleck, Fabian Cancellara and Jens Voigt, has chosen
SOLESTAR.