This document outlines UltraTech's social media plan to promote Solar Impulse 2's (SI2) journey landing in India from February 25th to March 7th. The plan includes creating buzz about SI2's history, engaging audiences with facts and quizzes, and posting updates during its landing in Ahmedabad and other Indian cities. Posts will highlight SI2's technological achievements and inspire support for sustainable innovations. The overarching goal is to generate excitement for SI2's mission and promote UltraTech's commitment to environmental protection.

1. Solar Impulse 2
Social plan- 25th Feb to 7th March

2. Connecting UltraTech & SI2
UltraTech plays a key role
in finding effective and
responsible ways to
preserve the environment
with its various
Sustainability Initiatives.
Since ABG group will
be partnering with
the Solar Impulse 2
UltraTech is proud to
be a part of the
sustainable
movement for a
greener tomorrow.

3. BUILDING UP TO THE EVENT
Build up to event phase
Teaser/Pre Buzz
Announcement
Create a buzz by
talking about the
history and journey of
SI2
Engagement
Engage the audience
with SI2 Quizzes &
Facts.
During the event
Covering the latest
news and photos
of SI2 in India

4. 25th Feb- Announcement Posts
• An idea born in Switzerland is all
set to change the world. Meet
the master minds behind
#SolarImpulse2.

5. 25th Feb- Announcement Posts
• We are thrilled to join the #SI2
journey and support their goal
of developing sustainable
technologies that make our
world greener. So are you
ready to take this sustainable
flight with us?

6. 26th Feb- Announcement Posts
• Solar Aviation began back in the
1970s. Paul MacCready's
Gossamer Penguin was the first
solar aircraft that paved the way
for solar aviation. Over the years
many solar planes have been
built, but the #SolarImpulse2 is
one of the first to take on a trip
across the world.

7. 26th Feb- SI2 Facts
• We’ve always championed
in sustainable innovations.
And sustainable innovations
don’t get any better than
Solar Impulse 2.
#DidYouKnow it’s the
world’s first solar-powered
plane to fly day & night
across the world without a
drop of fuel. #Awesome

8. 27th Feb- Announcement Posts
• The #SolarImpulse2 is on its way
to becoming the first solar
powered flight to fly around the
world. Any mission comes with
its own set of challenges, here
are the near impossible
challenges the pilots overcame in
their journey.

9. 27th Feb- SI2 Facts
• Here’s one more interesting
#SI2 fact – Abu Dhabi was
chosen as the takeoff and
landing destination for Solar
Impulse’s round-the-world
flight tour because it is
home to Shams – one of the
world’s leading solar power
plant.

10. 28th Feb- Announcement Posts
• The Solar Impulse inspires us to
work harder and come up with
even better sustainable solutions.
Tell us what the #SolarImpulse2
flight inspires you to do?

11. 28th Feb- SI2 Facts
• #DidYouKnow the wings of
Solar Impulse 2 are covered
with 17,000 solar panels
that will help it save energy
for flying through the night.

12. 1st March- Announcement Posts
• It crossed the sweltering deserts
of the Persian Gulf. It flew over
the turbulent waters of the
Pacific and Atlantic. And now,
after this epic journey, the
#SolarImpulse2 will land in
Ahmedabad on 2nd March, 2015.

13. 1st March- SI2 Facts
• #DidYouKnow Solar Impulse 2 is
72 meters wide. Now that’s as
big as an American football
field! #SI2 fact

14. 2nd March- Announcement Posts
• Come join the dream of the
pioneers of solar aviation on 2nd
March 2015 as the #SolarImpulse2
lands in Ahmedabad. We are
super excited, are you?

15. 2nd March- Quiz
• Guess the two Indian cities where
the #SolarImpulse2 plane will
land? #SI2TriviaQuiz

16. 3rd March- Quiz
• Name the places where the Solar
Impulse prototype successfully
completed missions.
#SI2TriviaQuiz

17. 4th March- Quiz
• Solar Impulse 2 is as light as a
standard family car. Let’s see if you
can guess how much it weighs.
#SI2TriviaQuiz

18. 5th March- Quiz
• How many months will the
#SI2 take to complete its
round-the-word journey?
#SI2TriviaQuiz

19. Facebook cover photo
* Once approved, the creative would be replicated for the Twitter cover photo & website banner

20. Thank You