This document discusses how businesses can leverage Foursquare to promote offers and drive more foot traffic. Traditionally, businesses offer discounts for customer checkins and reviews on Foursquare. However, the document recommends that businesses tweak their listing name on Foursquare to directly advertise offers and promotions, which will indirectly inform customers' friends of the offers when they check in. By tweaking the listing name, businesses can more directly and effectively communicate their offers to potentially bring in more customers.

1. Hacking Foursquare for Business

2. What’s the traditional way of
leveraging Foursquare?
• Give discounts on checkins
• Give discounts for reviews if possible

3. Time to look the other way
• You wait for consumers to notice their friends’
checkins at your listing and walk in
• What if your listing itself became an invitation
to walk in

4. Normal
Foursquare
Listing

5. Your Foursquare
listing
after tweaking
the name

6. Yes, it’s that simple.
• Just head to the settings section to get started
• Every customer that checks in will indirectly
inform all his friends about the offer
• Your offers will be communicated
more directly and effectively
• Welcome more footfalls and busy cash registers

7. Thank You