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Software Park Thailand Newsletter (Thai) Vol.2/2557

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Chanpen Thawornsak
Chanpen Thawornsak

Software Park Thailand Newsletter Vol 2/2557 นำเสนอกลยุทธ์การปรับธุรกิจเพื่อรับการเปลี่ยนแปลงโลกดิจิทัล

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ÊÇÑÊ´Õ¤‹Ð ¤Ø³¼ÙŒÍ‹Ò¹·Ø¡·‹Ò¹¤Ð àÇÅÒ¼‹Ò¹ä» àÃçǨÃÔ§æ ªÑèǾÃÔºµÒà´ÕÂÇ à¢ŒÒÊÙ‹äµÃÁÒÊÊÒÁ¡Ñ¹áÅŒÇ ÁÕÊÑÞÞÒ³àÈÃÉ°¡Ô¨·ÕèàÃÔèÁ¿„œ¹µÑÇ áÅФҴNjҨÐàµÔºâµ ¡Ñ¹Í‹ҧ¨ÃÔ§¨Ñ§ã¹»‚˹ŒÒ ¾ÃŒÍÁæ ¡Ñº¡ÒáŒÒÇࢌÒÊÙ‹ »ÃЪҤÁÍÒà«Õ¹ ṋ¹Í¹Ç‹Ò àÁ×èÍແ´àÊÃÕÍÒà«Õ¹ âÍ¡ÒÊ·Ò§¸ØáԨ áÅФÇÒÁ·ŒÒ·Ò¡ç¨Ðà¾ÔèÁÁÒ¡¢Öé¹µÒÁä»´ŒÇ ¨Ó໚¹ Í‹ҧÂÔ觷Õè¸ØáԨàÍÊàÍçÁÍÕ â´Â੾Òмٌ»ÃСͺ¡Òà «Í¿µáÇÏàͧ µŒÍ§àµÃÕÂÁ¾ÃŒÍÁ¡ÒÃÊÌҧ¢Õ´¤ÇÒÁ ÊÒÁÒö㹡ÒÃᢋ§¢Ñ¹·Õè¨ÐÃعáçÁÒ¡¢Öé¹ áÅÐÊÂÒ»‚¡ ÊÙ‹µÅÒ´ÀÙÁÔÀÒ¤ ¨´ËÁÒ¢‹ÒÇ©ºÑº¹Õé ¨Ö§ä´ŒàÅ×Í¡àʹͺÃÔÉÑ· «Í¿µáÇÏä·Â ·ÕèÁØ‹§ÁÑè¹ÊÌҧ¼ÅÔµÀѳ±¢Í§µ¹àͧ ÁÒ¡¡Ç‹Ò¡ÒÃÃѺ¨ŒÒ§¾Ñ²¹Ò ¾ÃŒÍÁªÔÁÅÒ§·Õè¨Ðແ´ µÅÒ´µ‹Ò§»ÃÐà·È ¹Í¡¨Ò¡¹Ñé¹ ã¹¨´ËÁÒ¢‹ÒÇ©ºÑº¹Õé ä´ŒÁÕâÍ¡ÒÊ ¹Óº·ÊÑÁÀÒɳ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏ÃдѺâÅ¡ ¡Ñº à¤Åç´ÅѺ Growth Hacking ·Õ誋ÇÂãˌ෤ʵÒÏ·ÍѾ »ÃЪÒÊÑÁ¾Ñ¹¸ÊÌҧª×èÍã¹áºÃ¹´¢Í§µ¹àͧ´ŒÇµŒ¹·Ø¹ ໚¹Èٹ áÅзÕè¾ÅÒ´äÁ‹ä´Œ¡ç¤×Í ¡ÅÂØ·¸¡ÒûÃѺ¸ØáԨà¾×èÍ ÃѺ¡ÒÃà»ÅÕè¹á»Å§âÅ¡´Ô¨Ô·ÑÅ äÁ‹Ç‹Ò¸ØáԨãËÞ‹ËÃ×ÍàÅç¡ »ÃÐÁÒ·äÁ‹ä´ŒàÅ·Õè¨ÐÃٌ෋ҷѹ¡ÒÃà»ÅÕè¹á»Å§¢Í§ à·¤â¹âÅÂÕ·Õèà»ÅÕè¹ÇÔ¶ÕªÕÇÔµ¢Í§¼ÙŒ¤¹ ·Õè¨Ð¹ÓÁÒ«Öè§âÍ¡ÒÊ ·Ò§¸ØáԨãËŒ¡Ñº¸ØáԨ˹ŒÒãËÁ‹ ·Õè¨Ñº¡ÃÐáʵͺʹͧ ¤ÇÒÁµŒÍ§¡ÒâͧÅÙ¡¤ŒÒ¾ÃŒÍÁæ ¡ÑºÊÑ蹤Å͹ºÑ§Åѧ¤ ¢Í§¼ÙŒàÅ‹¹ÃÒÂãËÞ‹·ÕèÁÕÍÂÙ‹ä´Œ ©ºÑºË¹ŒÒ µÔ´µÒÁá¹Ç·Ò§¡ÒÃÃдÁ·Ø¹ãËÁ‹æ ·Õè¨Ðª‹ÇÂ˹ع¸ØáԨʵÒÏ·ÍѾä·Â ´ŒÇ¤ÇÒÁ¹Ñº¶×Í ¼ÙŒ¨Ñ´·Ó ແ´Á‹Ò¹Ê¹·¹Ò àÃ×èͧ¨Ò¡»¡ ແ´ÂØ·¸ÈÒʵÏÃѺᢋ§à´×Í´Âؤ´Ô¨Ô·ÑŠ˹ŒÒµ‹Ò§áË‹§âÍ¡ÒÊ á; ÍÕâ¤â¹ÁÕ àÈÃÉ°¡Ô¨º¹âÅ¡âÁºÒÂá; ·ÔÈ·Ò§á¹Ç⹌Á IoT à·¤·Õ赌ͧ¨ÑºµÒÁͧ ¡ÃÐáÊäÍ·Õ ÊÔºàÍç´ÀÒÉÒ¤ÍÁ ·Õè¤Ø³µŒÍ§ÃÙŒ àÍʾÕäÍ ¤Í¹à¹ÍÏ «ÑÁÁÔ· ¤ÍÁ¾ÔÇàµÍÏ ¹Ó CMMI ¾ÅÔ¡â©Á ÊÙ‹âÁà´ÔϹàÍç¹àµÍÏä¾ÃŒÊ ½†ÒÇÔ¡ÄµÔ «ÕäÍâÍ BPM ˹ع¸ØáԨᢋ§à´×Í´·ÐÅØ»ÃÍ· ¤ÅÒÇ´ Í͹ à´ÍÐ ÁÙ¿ ä·ÂàÅ×è͹ªÑ鹤ÇÒÁ¾ÃŒÍÁ à·¤¤ÅÒÇ´¤ÍÁ¾ÔǵÔé§ã¹àÍàªÕ á;ÁÒÏ· YMMY Ê‹§á;ä·ÂºØ¡µÅÒ´àÍàªÕ äÍ·Õ µÔ´´ÒÇ à¹çµ¡ŒÒ ¡Ñºº·¾ÔÊÙ¨¹ «Í¿µáÇÏä·Â·ŒÒª¹à·¤ÃдѺâÅ¡ ¨Ñºà¢‹Ò¤Ø ¹ÕÅ ¾Òà·Å ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏âÅ¡ ແ´à·¤¹Ô¤ Growth Hacking ˹عʵÒÏ·ÍѾⵠ·Ô» á͹´ ·ÃÔ¤ ËŒÒà´ç´à¤Åç´ÅѺŴàÊÕ觤ÅÒÇ´ ºÍ¡àÅ‹Òà¡ŒÒÊÔº µÒÃҧͺÃÁ 2 3 7 9 11 13 14 15 16 17 18 20 21 23 e-book 3 11 7 18 ¨Ñ´·Óâ´Â ࢵÍصÊÒË¡ÃÃÁ«Í¿µáÇÏ»ÃÐà·Èä·Â (Software Park Thailand) ÀÒÂ㵌Êӹѡ§Ò¹¾Ñ²¹ÒÇÔ·ÂÒÈÒʵÏáÅÐà·¤â¹âÅÂÕáË‹§ªÒµÔ (ÊÇ·ª.) 99/31 ÍÒ¤Òà Software Park ¶¹¹á¨Œ§ÇѲ¹Ð »Ò¡à¡Ãç´ ¹¹·ºØÃÕ 11120 â·Ã. 0-2583-9992, â·ÃÊÒà 0-2583-2884 www.swpark.or.th www.tmc.nstda.or.th www.nstda.or.th
à·¤â¹âÅÂÕ´Ô¨Ô·ÑÅ ËÃ×Í´Ô¨Ôä·à«ªÑè¹ ä´Œà¢ŒÒÁÒà¢Õ¹ ¡®áË‹§¡ÒÃᢋ§¢Ñ¹ãËÁ‹·Õè·Óãˌͧ¤¡Ã¸ØáԨàÊÕ觷Õè¨Ð ¶Ù¡·Ôé§Í͡仨ҡÍصÊÒË¡ÃÃÁ ºÃÔÉÑ· áÁ¤¤Ô¹«Õè ¹ÓàʹÍË¡á¹Ç¤Ô´ËÅÑ¡·Õè«ÕÍÕâ͵ŒÍ§ãªŒà»š¹¡ÅÂØ·¸à¾×èÍ ¡ŒÒǼ‹Ò¹¤ÇÒÁ·ŒÒ·Ò¨ҡ¡Òû¯ÔÇѵԴԨԷÑÅ ¡ÒÃà»ÅÕè¹á»Å§¨Ò¡´Ô¨Ô·ÑÅà·¤â¹âÅÂÕÍÒ¨äÁ‹ãª‹ àÃ×èͧãËÁ‹ ᵋ¡ÓÅѧ¨ÐÊÌҧ¼Å¡ÃзºãËÁ‹æ äÁ‹Ç‹Ò¨Ð໚¹ »ÃÔÁÒ³¢ŒÍÁÙÅ·Õèà¾ÔèÁ¢Öé¹ÁËÒÈÒÅ ¨Ò¡ºÔê¡´ÒµŒÒã¹Ãкº»´ ÊÙ‹âÍྋ¹´ÒµŒÒã¹áËÅ‹§¢ŒÍÁÙÅÊÒ¸ÒóР¢Õ´¤ÇÒÁÊÒÁÒö ¡ÒÃÇÔà¤ÃÒÐˏáÅлÃÐÁÇżÅã¹à¤Ã×Í¢‹Ò´ԨԷÑÅ áÅÐ ¤ÅÒÇ´ ÃÇÁ¶Ö§ÊÁÒÏ·âÁºÒ´ÕäÇ« ·Õè·ÓãËŒ¢ŒÍÁÙÅáÅÐ ¾ÅѧáË‹§¡ÒûÃÐÁÇżÅࢌҶ֧¼ÙŒãªŒ§Ò¹·ÑèÇâÅ¡ âÍ¡ÒÊáÅФÇÒÁ·ŒÒ·Ò                                      (early adopters)                                          ແ´ÂØ·¸ÈÒʵÊ Øºá¢‹§à´×Í´ Âؤ´Ô¨Ô·ÑÅ                                                       á¹Ç⹌Á»ÃСÒÃáá ¤ÇÒÁ¡´´Ñ¹ãËÁ‹´ŒÒ¹ÃÒ¤ÒáÅмšÓäà                        OK Cashbag          á¹Ç⹌Á·Õèà»ÅÕè¹â©Á˹ŒÒ ¡ÒÃᢋ§¢Ñ¹ 7 3Software Park Newsletter
á¹Ç⹌Á·ÕèÊͧ ¤Ù‹á¢‹§Ë¹ŒÒãËÁ‹·ÕèäÁ‹¤Ò´¶Ö§                                                                                          á¹Ç⹌Á·ÕèÊÒÁ ¼ÙŒª¹Ð¤ÇŒÒ¾ÅÇѵ·Ñé§ËÁ´                                               á¹Ç⹌Á·ÕèÊÕè ÃٻẺ¸ØáԨẺ¾ÅÑê¡á͹´à¾Å                                       á¹Ç⹌Á·ÕèËŒÒ ¡ÒÃàµÔºâµ¢Í§·ÒàÅŒ¹·áºº¼Ô´½Ò¼Ô´µÑÇ                                                                            à·¤â¹âÅÂÕ´Ô¨Ô·ÑÅ ËÃ×Í´Ô¨Ôä·à«ªÑè¹ ä´Œà¢ŒÒÁÒà¢Õ¹¡®áË‹§¡ÒÃᢋ§¢Ñ¹ãËÁ‹ ·Õè·Óãˌͧ¤¡Ã¸ØáԨàÊÕ觷Õè¨Ð ¶Ù¡·Ôé§Í͡仨ҡÍصÊÒË¡ÃÃÁ 4 Software Park Newsletter
á¹Ç·Ò§áá «×éÍËÃ×Í¢Ò¸ØáԨ·ÕèÁÕÍÂÙ‹ã¹¾ÍÏ·â¿ÅÔâÍ                          Scentsa                                  á¹Ç·Ò§·ÕèÊͧ ªÕé¹ÓËÃ×͵ÒÁÅÙ¡¤ŒÒ                               " "                                          á¹Ç⹌Á·ÕèË¡ ¡ÒÃËÅÍÁÃÇÁ«Ñ¾¾ÅÒÂáÅдÕÁÒ¹´ ÃдѺâÅ¡                                                    á¹Ç⹌Á·Õèà¨ç´ ¡ÒÃࢌÒÊÙ‹âÁà´Å¸ØáԨãËÁ‹æ ´ŒÇÂÍѵÃÒà˧ÊÙ§                                   á¹Ç·Ò§µÑ´ÊԹ㨤ÃÑé§ÊÓ¤ÑÞ : ¡ÒúÃÔËÒäÇÒÁ·ŒÒ·ÒÂàªÔ§ÂØ·¸ÈÒʵÏ 6 5Software Park Newsletter
á¹Ç·Ò§·ÕèËŒÒ á¡ʋǹ¸ØáԨ´Ô¨Ô·ÑÅ ËÃ×ͺÙóҡÒÃࢌҡѺ¸ØáԨ·ÕèÁÕÍÂÙ‹              -          á¹Ç·Ò§·ÕèË¡ ¡ÒÃËҺؤÅÁÒÃѺÁͺ§Ò¹ ËÃ×Í´Óà¹Ô¹¡ÒÃÇÒÃдԨԷÑÅàͧ                                                            (chief digital officer)                  drugstore.com     walgreens.com                              ¼ÙŒ¹Ó ͧ¤¡Ã áÅкÍÏ´ºÃÔËÒà µŒÍ§ÁÍ§Ç‹Ò ¡Òà à»ÅÕè¹á»Å§ÃѺ´Ô¨Ô·ÑŹÑé¹ à»š¹ "¡ÒÃà´Ô¹·Ò§" äÁ‹ãª‹ "໇ÒËÁÒÂ" ·Õè¨Ð¹Óͧ¤¡ÃãËŒÍÂÙ‹Ãʹ㹡ÒÃᢋ§¢Ñ¹ áÅÐ àµÔºâµã¹âÅ¡ÂؤãËÁ‹ á¹Ç·Ò§·ÕèÊÒÁ ¡ÒÃËÇÁÁ×ÍËÃ×Íᢋ§¢Ñ¹¡Ñº¤Ù‹á¢‹§Ë¹ŒÒãËÁ‹                                               Paym        Capital One            á¹Ç·Ò§·ÕèÊÕè ¡ÒÃᵡ¸ØáԨËÃ×ÍÅ´¡ÒÃÃÔàÃÔèÁ ã¹â¤Ã§¡ÒôԨԷÑÅŧ෋ҵÑÇ      Private Equity Fund         Global Health Innovation Fund                                                                     6 Software Park Newsletter
¹ÑºµÑé§áµ‹¡ÒÃᨌ§à¡Ô´äÍ⿹¢Í§áͻແŠ¨Ø´¾ÅØ¡ÒÃ㪌ÊÁÒϷ⿹ãËŒà¾ÔèÁ¢Öé¹ãªŒ§Ò¹Í‹ҧ¡ÇŒÒ§¢ÇÒ§ ¨¹·ÓãËŒ¨Ó¹Ç¹ÊÁÒϷ⿹᫧˹ŒÒ¨Ó¹Ç¹¿‚à¨ÍÏ⿹㹻‚·Õ輋ҹÁÒ àÁ×èͨӹǹÊÁÒϷ⿹à¾ÔèÁÁÒ¡¢Öé¹ ¼¹Ç¡¡Ñºâ¤Ã§ÊÌҧ¾×é¹°Ò¹à¤Ã×Í¢‹ÒÂäÃŒÊÒ¤ÇÒÁàÃçÇÊÙ§ ¡ÒÃÁҢͧ෤â¹âÅÂÕ¤ÅÒÇ´ ¤ÍÁ¾ÔǵÔé§ ¼ÅÑ¡´Ñ¹ ãËŒà¡Ô´¨Ó¹Ç¹âÁºÒÂá;ÅÔपÑè¹à¾ÔèÁÁÒ¡¢Öé¹Í‹ҧÁËÒÈÒÅ ¨Ò¡·ÕèäÁ‹à¤ÂÁÕÍÂÙ‹àÅÂã¹»‚ 2550 à¾ÔèÁ໚¹ 25 ¾Ñ¹ÅŒÒ¹á; ·ÕèÁÕ¡ÒôÒǹâËÅ´ä»ã¹»‚ 2554            “ ”          143    2559 53    2555  2560     4.4  5     26 APPNATION         2556-2560 72    151        7Software Park Newsletter
                    45                                     2.3   760,000  32.9%     71%  55% 5 37%  5  5                  70    94                        App Annie Worldwide 2552     2557   820-850  7.4 %      26.7% 20.1% 19% 8 Software Park Newsletter
IoT (IoT) IoT IoT   “     ”   IoT 9.96    2557  34.1%  57.96    2563             INTERNET OFTHINGS Software Park Newsletter 9
                                     52.7%      ( )   ( )            16   2557 20%     40.9   2563        30   2563   8.9     IoT             IoT                MQTT, AMQP DDS      10 Software Park Newsletter
                                                 C#            Ruby, PHP, JavaScript Objective-C  Lynda.com Mashable     -  -   OS X iOS        C#     .NET initiative                                    70        C#, Java, JavaScript Python        class-based, object -oriented programming language  1990                   / C++  /C#  - / Objective-C 11Software Park Newsletter
PHP (Hypertext Processor)    -       HTML            Wordpress, Digg Facebook / PHP                 The Apple Worldwide Developers Conference (WWDC 2014)      iOS OS X     Objective-C        SQL Structured Query Language       relational database      "Query"        American National Standards Institute (ANSI) International Organization for Standardization (ISO) 1980                   JavaScript interpreters  Google Chrome extensions, Apple Safari extensions, Adobe Acrobat Reader Adobe Creative Suite         Ruby on Rails (or Rails)  Scribd, GitHub, Groupon Shopify         -                     Instagram, Pinterest Rdio     Django  / Python / Ruby  / JavaScript /SQL / Swift 12 Software Park Newsletter
    150        "   "       CMMI             "                                 CMMI                    “    CMMI         " CMMI               CMMI             CMMI                 CMMI    verification/validation/ checklist    “          Repository     "                                 13Software Park Newsletter
  BPMinstitute.org   BPM                                          Operational transformation                                            30%                        BPM     (RTE)                                                                                                                               (time-based competition)       (real- time process-based competition)                       Digitization Initiative      2003     60/40  90/10                                                                21                    " "  14 Software Park Newsletter
                                                                                               15Software Park Newsletter
YMMY ËÇѧÊÌҧª×èͺÃÔÉÑ·ä·Â ºØ¡µÅÒ´ÍÒà«Õ¹ ËÅѧ¾Ñ²¹ÒÃкºÃͤÔǼ‹Ò¹âÁºÒÂá;ÅÔपÑè¹á·¹¡ÒÃ㪌 ÃкºàÍÊàÍçÁàÍÊ »ÃÐà´ÔÁࢌÒËÇÁ§Ò¹¤ÍÁÁÙ¹Ôà¤à«Õ »ÃÐà·È ÊÔ§¤â»Ã  YMMY    “QueQ”            “ QueQ          QueQ           ” QueQ                                                        “   ”       QueQ              SBOX, S2D Jorlek Jorlek                                 YMMY   “        Passion                  QueQ  Flagship Product                   ” YMMY 16 Software Park Newsletter
                                                          “                    ”       (NetkaView Network Manager NNM)    (NetkaView Server Manager or NSM)  (NetkaQuartz Service Desk or NSD)                                                    “  ”                            NetkaView Network Manager  Telecom Application 2010     CommunicAsia                                  17Software Park Newsletter
໚¹Íա˹Ö觤ÃÑ駷ÕèÕ¡ÙÃÙÃдѺâÅ¡ "¹ÕÅ ¾Òà·Å" ˹Öè§ã¹¼ÙŒ·Ã§ÍÔ·¸Ô¾Å´ŒÒ¹ÍÔ¹à·ÍÏà¹çµ à´Ô¹·Ò§ÁÒ»ÃÐà·Èä·Â à¾×èÍẋ§»˜¹»ÃÐʺ¡ÒóãËŒ¡ÑºÊµÒÏ·ÍѾä·Â ã¹â¤Ã§¡Òà dtac Accelerate    KissMetrics                Growth Hacking           Growth Hacking      Entrepreneur      Growth Hacking                          Mutual Benefit   /         Google Adwords     233-388      99        Growth Hacking  Facebook, Twitter, LinkedIn, AirBnB Dropbox                      ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏âšແ´à·¤¹Ô¤ Growth Hacking ˹عʵÒÏ·ÍѾⵠ¹ÕÅ ¾Òà·Å 18 Software Park Newsletter
                                     (Powered By)   Embeds   YouTube Slideshare                     " "                           Growth Hacking                                           35                Google Trends/Analytics                                                                                         5à·¤¹Ô¤ ¡ÒÃ·Ó Growth Hacking 19Software Park Newsletter
¸ØáԨ´Ô¨Ô·ÑÅ໚¹¡ÒÃà»ÅÕè¹á»Å§¢Í§Í§¤¡Ã㹡ÒäԴáÅлÃѺ㪌෤â¹âÅÂÕ ¨Ò¡à´ÔÁ·Õè㪌໚¹à¾Õ§ʋǹ§Ò¹Ê¹ÑºÊ¹Ø¹¡Ò÷ӧҹ¢Í§Í§¤¡Ã ãËŒÁÒÊÙ‹¡ÒÃ໚¹¼ÙŒ¹Ó á¶Ç˹ŒÒ·ÕèÊÌҧ¹Çѵ¡ÃÃÁ ÃÒÂä´Œ áÅСÒÃàµÔºâµµÅÒ´ «Ö觴ԨԷÑÅ ºÔÊÔà¹Ê¹Õé µŒÍ§ à»ÅÕè¹ÁÒ´à«ç··Ñé§Í§¤¡Ã áÅСÃШÒÂࢌÒä»ãªŒ·Ø¡Ê‹Ç¹§Ò¹¢Í§Í§¤¡Ã µÅÍ´¨¹ ¼ÙŒàÅ‹¹Í×è¹ã¹Ë‹Ç§â«‹ÍØ»·Ò¹ ËÃ×ÍáÇÅÅÙÍÕ⤫ÔÊàµçÁ      25%   2550                       ºÑ¹ä´¢Ñé¹áá ÊÌҧÁÒ´à«ç··Õè¶Ù¡µŒÍ§áÅÐẋ§»˜¹¤ÇÒÁࢌÒã¨ãËŒµÃ§¡Ñ¹                                 ºÑ¹ä´¢Ñé¹·ÕèÊͧ ËÒ¼ÙŒ¹Ó·ÕèàËÁÒÐÊÁ                     digital strategist, digital marketing leader digital business unit leader                 ºÑ¹ä´¢Ñé¹ÊÒÁ ¨Ñ´µÑé§ Digital Business Center of Excellence                                      co-creation/crowdsourcing ºÑ¹ä´¢Ñé¹·ÕèÊÕè ¡ÒÃÊÌҧÊٵâͧÂØ·¸ÈÒʵÏ´Ô¨Ô·ÑÅ à¾×è͵ͺʹͧµ‹ÍâÍ¡ÒÊáÅÐÀѤء¤ÒÁ       ͧ¤»ÃСͺáá           ͧ¤»ÃСͺ·ÕèÊͧ           ͧ¤»ÃСͺ·ÕèÊÒÁ                ͧ¤»ÃСͺ·ÕèÊÕè          (BYOD)           ͧ¤»ÃСͺÊØ´·ŒÒ             ºÑ¹ä´¢Ñé¹·ÕèËŒÒ ¤Œ¹ËÒ ¾Ñ²¹Ò áÅÐÊÌҧ·Ñ¡ÉÐ áÅк·ºÒ·´Ô¨Ô·ÑÅ ºÔÊÔà¹Ê                        2,339 77  47%        ºÑ¹ä´¢Ñé¹·ÕèË¡ ÊÌҧ¢Õ´¤ÇÒÁÊÒÁÒöãËÁ‹´ŒÒ¹´Ô¨Ô·ÑÅ ºÔÊÔà¹Ê                                  ºÑ¹ä´Ë¡¢Ñé¹ÊÙ‹¤ÇÒÁÊÓàÃ稸ØáԨ´Ô¨Ô·ÑÅ 20 Software Park Newsletter
  .       "   Agile" 2-3 2557  2       1 25 69    18-19 2557  Hall of Fame Software Park " Agile" 2- 3 2557 "Problems and Solutions to Managing Large Software Projects" by PM Community of Thailand SPIN 6 2557 “ 3” 18- 19 2557      ( .) ASEAN ICT Markets Deep Dive Conference 2013 Sofitel Bangkok Sukhumvit Hotel Bangkok, Thailand   Delegate 6        “Business Opportunity in Myanmar ICT Market” 1 2557 21Software Park Newsletter
“Thailand SPIN: the 2nd Thailand Practical Software Engineering Conference 2014 21- 22 2557        Thailand ICT market overview  Delegate 28 2557 15.30-16.30 .  meeting room 1 Software Expo Asia 2014   "“Opportunities to access the Vietnam ICT Market” Software Expo Asia 2014 28 2557 " 13 (Success 2014)” 4 2557  Software Park Thailand Pavilion   9 Software Expo Asia 2014    29 2557        4   Cluster Kit, Innovation Software Consulting, Success Strategy Solution Innovation Plus Software Expo Asia 2014 28 - 30 2557      Success 4 2557  Auditorium Software Park 22 Software Park Newsletter e-book Software Park Newsletter
- 2557 Program Description Price µØÅÒ¤Á¾ÄȨԡÒ¹¸Ñ¹ÇÒ¤Á Developing ASP.Net 4.5 Web Applications   advanced ASP.NET MVC   .NET framework 4.5 Microsoft Visual Studio.net 2012     Software Architectural Test Case Writing                        Test Case   Architectural Testing   13,000 12,000 Rapid Cross-platform Mobile App DevelopmentwithHTML5(Advanced levelforInteractiveDigitalContent)New   Mobile Application   Digital Content    (cross-platform)     13,000 Implement and Managing Windows Server 2012 Hyper-V   Hyper-V     Hyper-V   11,000 Big Data Hadoop Workshop New               HDFS, Map Reduce Processing, Hive, Sqoop    8,000 Building Mobile Apps for Windows Phone New 9,000 iPhone Application Development-Advance     iOS (iPhone iPad)       server  sensor debug In this course is divided into three parts. The first part covers basic concepts of Windows Phone 8 programming using example programs that target both XAML and C#. The second part focuses entirely cover on designing/building/ deploying with Windows Phone 8 Application, and the third part on network communication on Windows Phone 8. Advanced Design Patterns for Business Application 13,000 Design Patterns GoF Enterprise Design Patterns  Business Application    Essential Agile 8,000 Agile      Design Technique for Transaction Design 12,000      transaction transaction   (performance),  (reliability)  (modifiability) ACID   transaction          Rapid Cross Platform Mobile Application Development with HTML5 13,000-      (Web Technology) -  Application  (Crossplatform)  Google’s Android Apple’s iOS (iPad/iPhone/iPod)  Objective C for iPhone Programming New 10,000  Objective C Cocoa Framework      Program/Project Management Office (PMO) 20,000Program/Project Management Office (PMO) is a trend today to achieve and manage project management effectiveness.This training establishes requirements and guidelines to set and operate a PMO. 80 Design Principles & 60 Architectural Tactics New 12,000 80    60    ,  , ,    Implementing Web Service using .Net Technology 13,000 Cloud Computing   Application    Cloud Service     Workshop HTML 5 Programming 11,000     HTML5    PHP      HTML5        Android Programming 13,000   Android      Scalable Enterprise Web Application Development with JavaScript & Node_js (Server -sided Javascript) New 13,000    JavaScript   Application (Scalable)   iPhone Application Development-Basic 18,000    iOS (iPhone iPad)      API  App store. 18,000 23Software Park Newsletter
SOFTWARE PARK    : fms@swpark.or.th  : 0 2583 9992  1412-1414 NEWSLETTER Name : .......................................... Position : ...................................... Company : .................................... Address : ...................................... ........................................................ ........................................................ ........................................................ Phone : ......................................... Fax : .............................................. POSTAGE SOFTWARE PARK THAILAND ࢵÍصÊÒË¡ÃÃÁ«Í¿µáÇÏ»ÃÐà·Èä·Â (Software Park Thailand) 99/31 ÍÒ¤Òà Software Park ¶¹¹á¨Œ§ÇѲ¹Ð »Ò¡à¡Ãç´ ¹¹·ºØÃÕ 11120 www.swpark.or.th Volume 2/2557 0-2583-9992  1484, 1485    newsletter@swpark.org Fax: 0 2583 2884 NEWSLETTER

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Software Park Thailand Newsletter (Thai) Vol.2/2557

  • 1.
  • 2. ÊÇÑÊ´Õ¤‹Ð ¤Ø³¼ÙŒÍ‹Ò¹·Ø¡·‹Ò¹¤Ð àÇÅÒ¼‹Ò¹ä» àÃçǨÃÔ§æ ªÑèǾÃÔºµÒà´ÕÂÇ à¢ŒÒÊÙ‹äµÃÁÒÊÊÒÁ¡Ñ¹áÅŒÇ ÁÕÊÑÞÞÒ³àÈÃÉ°¡Ô¨·ÕèàÃÔèÁ¿„œ¹µÑÇ áÅФҴNjҨÐàµÔºâµ ¡Ñ¹Í‹ҧ¨ÃÔ§¨Ñ§ã¹»‚˹ŒÒ ¾ÃŒÍÁæ ¡Ñº¡ÒáŒÒÇࢌÒÊÙ‹ »ÃЪҤÁÍÒà«Õ¹ ṋ¹Í¹Ç‹Ò àÁ×èÍແ´àÊÃÕÍÒà«Õ¹ âÍ¡ÒÊ·Ò§¸ØáԨ áÅФÇÒÁ·ŒÒ·Ò¡ç¨Ðà¾ÔèÁÁÒ¡¢Öé¹µÒÁä»´ŒÇ ¨Ó໚¹ Í‹ҧÂÔ觷Õè¸ØáԨàÍÊàÍçÁÍÕ â´Â੾Òмٌ»ÃСͺ¡Òà «Í¿µáÇÏàͧ µŒÍ§àµÃÕÂÁ¾ÃŒÍÁ¡ÒÃÊÌҧ¢Õ´¤ÇÒÁ ÊÒÁÒö㹡ÒÃᢋ§¢Ñ¹·Õè¨ÐÃعáçÁÒ¡¢Öé¹ áÅÐÊÂÒ»‚¡ ÊÙ‹µÅÒ´ÀÙÁÔÀÒ¤ ¨´ËÁÒ¢‹ÒÇ©ºÑº¹Õé ¨Ö§ä´ŒàÅ×Í¡àʹͺÃÔÉÑ· «Í¿µáÇÏä·Â ·ÕèÁØ‹§ÁÑè¹ÊÌҧ¼ÅÔµÀѳ±¢Í§µ¹àͧ ÁÒ¡¡Ç‹Ò¡ÒÃÃѺ¨ŒÒ§¾Ñ²¹Ò ¾ÃŒÍÁªÔÁÅÒ§·Õè¨Ðແ´ µÅÒ´µ‹Ò§»ÃÐà·È ¹Í¡¨Ò¡¹Ñé¹ ã¹¨´ËÁÒ¢‹ÒÇ©ºÑº¹Õé ä´ŒÁÕâÍ¡ÒÊ ¹Óº·ÊÑÁÀÒɳ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏ÃдѺâÅ¡ ¡Ñº à¤Åç´ÅѺ Growth Hacking ·Õ誋ÇÂãˌ෤ʵÒÏ·ÍѾ »ÃЪÒÊÑÁ¾Ñ¹¸ÊÌҧª×èÍã¹áºÃ¹´¢Í§µ¹àͧ´ŒÇµŒ¹·Ø¹ ໚¹Èٹ áÅзÕè¾ÅÒ´äÁ‹ä´Œ¡ç¤×Í ¡ÅÂØ·¸¡ÒûÃѺ¸ØáԨà¾×èÍ ÃѺ¡ÒÃà»ÅÕè¹á»Å§âÅ¡´Ô¨Ô·ÑÅ äÁ‹Ç‹Ò¸ØáԨãËÞ‹ËÃ×ÍàÅç¡ »ÃÐÁÒ·äÁ‹ä´ŒàÅ·Õè¨ÐÃٌ෋ҷѹ¡ÒÃà»ÅÕè¹á»Å§¢Í§ à·¤â¹âÅÂÕ·Õèà»ÅÕè¹ÇÔ¶ÕªÕÇÔµ¢Í§¼ÙŒ¤¹ ·Õè¨Ð¹ÓÁÒ«Öè§âÍ¡ÒÊ ·Ò§¸ØáԨãËŒ¡Ñº¸ØáԨ˹ŒÒãËÁ‹ ·Õè¨Ñº¡ÃÐáʵͺʹͧ ¤ÇÒÁµŒÍ§¡ÒâͧÅÙ¡¤ŒÒ¾ÃŒÍÁæ ¡ÑºÊÑ蹤Å͹ºÑ§Åѧ¤ ¢Í§¼ÙŒàÅ‹¹ÃÒÂãËÞ‹·ÕèÁÕÍÂÙ‹ä´Œ ©ºÑºË¹ŒÒ µÔ´µÒÁá¹Ç·Ò§¡ÒÃÃдÁ·Ø¹ãËÁ‹æ ·Õè¨Ðª‹ÇÂ˹ع¸ØáԨʵÒÏ·ÍѾä·Â ´ŒÇ¤ÇÒÁ¹Ñº¶×Í ¼ÙŒ¨Ñ´·Ó ແ´Á‹Ò¹Ê¹·¹Ò àÃ×èͧ¨Ò¡»¡ ແ´ÂØ·¸ÈÒʵÏÃѺᢋ§à´×Í´Âؤ´Ô¨Ô·ÑŠ˹ŒÒµ‹Ò§áË‹§âÍ¡ÒÊ á; ÍÕâ¤â¹ÁÕ àÈÃÉ°¡Ô¨º¹âÅ¡âÁºÒÂá; ·ÔÈ·Ò§á¹Ç⹌Á IoT à·¤·Õ赌ͧ¨ÑºµÒÁͧ ¡ÃÐáÊäÍ·Õ ÊÔºàÍç´ÀÒÉÒ¤ÍÁ ·Õè¤Ø³µŒÍ§ÃÙŒ àÍʾÕäÍ ¤Í¹à¹ÍÏ «ÑÁÁÔ· ¤ÍÁ¾ÔÇàµÍÏ ¹Ó CMMI ¾ÅÔ¡â©Á ÊÙ‹âÁà´ÔϹàÍç¹àµÍÏä¾ÃŒÊ ½†ÒÇÔ¡ÄµÔ «ÕäÍâÍ BPM ˹ع¸ØáԨᢋ§à´×Í´·ÐÅØ»ÃÍ· ¤ÅÒÇ´ Í͹ à´ÍÐ ÁÙ¿ ä·ÂàÅ×è͹ªÑ鹤ÇÒÁ¾ÃŒÍÁ à·¤¤ÅÒÇ´¤ÍÁ¾ÔǵÔé§ã¹àÍàªÕ á;ÁÒÏ· YMMY Ê‹§á;ä·ÂºØ¡µÅÒ´àÍàªÕ äÍ·Õ µÔ´´ÒÇ à¹çµ¡ŒÒ ¡Ñºº·¾ÔÊÙ¨¹ «Í¿µáÇÏä·Â·ŒÒª¹à·¤ÃдѺâÅ¡ ¨Ñºà¢‹Ò¤Ø ¹ÕÅ ¾Òà·Å ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏âÅ¡ ແ´à·¤¹Ô¤ Growth Hacking ˹عʵÒÏ·ÍѾⵠ·Ô» á͹´ ·ÃÔ¤ ËŒÒà´ç´à¤Åç´ÅѺŴàÊÕ觤ÅÒÇ´ ºÍ¡àÅ‹Òà¡ŒÒÊÔº µÒÃҧͺÃÁ 2 3 7 9 11 13 14 15 16 17 18 20 21 23 e-book 3 11 7 18 ¨Ñ´·Óâ´Â ࢵÍصÊÒË¡ÃÃÁ«Í¿µáÇÏ»ÃÐà·Èä·Â (Software Park Thailand) ÀÒÂ㵌Êӹѡ§Ò¹¾Ñ²¹ÒÇÔ·ÂÒÈÒʵÏáÅÐà·¤â¹âÅÂÕáË‹§ªÒµÔ (ÊÇ·ª.) 99/31 ÍÒ¤Òà Software Park ¶¹¹á¨Œ§ÇѲ¹Ð »Ò¡à¡Ãç´ ¹¹·ºØÃÕ 11120 â·Ã. 0-2583-9992, â·ÃÊÒà 0-2583-2884 www.swpark.or.th www.tmc.nstda.or.th www.nstda.or.th
  • 3. à·¤â¹âÅÂÕ´Ô¨Ô·ÑÅ ËÃ×Í´Ô¨Ôä·à«ªÑè¹ ä´Œà¢ŒÒÁÒà¢Õ¹ ¡®áË‹§¡ÒÃᢋ§¢Ñ¹ãËÁ‹·Õè·Óãˌͧ¤¡Ã¸ØáԨàÊÕ觷Õè¨Ð ¶Ù¡·Ôé§Í͡仨ҡÍصÊÒË¡ÃÃÁ ºÃÔÉÑ· áÁ¤¤Ô¹«Õè ¹ÓàʹÍË¡á¹Ç¤Ô´ËÅÑ¡·Õè«ÕÍÕâ͵ŒÍ§ãªŒà»š¹¡ÅÂØ·¸à¾×èÍ ¡ŒÒǼ‹Ò¹¤ÇÒÁ·ŒÒ·Ò¨ҡ¡Òû¯ÔÇѵԴԨԷÑÅ ¡ÒÃà»ÅÕè¹á»Å§¨Ò¡´Ô¨Ô·ÑÅà·¤â¹âÅÂÕÍÒ¨äÁ‹ãª‹ àÃ×èͧãËÁ‹ ᵋ¡ÓÅѧ¨ÐÊÌҧ¼Å¡ÃзºãËÁ‹æ äÁ‹Ç‹Ò¨Ð໚¹ »ÃÔÁÒ³¢ŒÍÁÙÅ·Õèà¾ÔèÁ¢Öé¹ÁËÒÈÒÅ ¨Ò¡ºÔê¡´ÒµŒÒã¹Ãкº»´ ÊÙ‹âÍྋ¹´ÒµŒÒã¹áËÅ‹§¢ŒÍÁÙÅÊÒ¸ÒóР¢Õ´¤ÇÒÁÊÒÁÒö ¡ÒÃÇÔà¤ÃÒÐˏáÅлÃÐÁÇżÅã¹à¤Ã×Í¢‹Ò´ԨԷÑÅ áÅÐ ¤ÅÒÇ´ ÃÇÁ¶Ö§ÊÁÒÏ·âÁºÒ´ÕäÇ« ·Õè·ÓãËŒ¢ŒÍÁÙÅáÅÐ ¾ÅѧáË‹§¡ÒûÃÐÁÇżÅࢌҶ֧¼ÙŒãªŒ§Ò¹·ÑèÇâÅ¡ âÍ¡ÒÊáÅФÇÒÁ·ŒÒ·Ò                                      (early adopters)                                          ແ´ÂØ·¸ÈÒʵÊ Øºá¢‹§à´×Í´ Âؤ´Ô¨Ô·ÑÅ                                                       á¹Ç⹌Á»ÃСÒÃáá ¤ÇÒÁ¡´´Ñ¹ãËÁ‹´ŒÒ¹ÃÒ¤ÒáÅмšÓäà                        OK Cashbag          á¹Ç⹌Á·Õèà»ÅÕè¹â©Á˹ŒÒ ¡ÒÃᢋ§¢Ñ¹ 7 3Software Park Newsletter
  • 4. á¹Ç⹌Á·ÕèÊͧ ¤Ù‹á¢‹§Ë¹ŒÒãËÁ‹·ÕèäÁ‹¤Ò´¶Ö§                                                                                          á¹Ç⹌Á·ÕèÊÒÁ ¼ÙŒª¹Ð¤ÇŒÒ¾ÅÇѵ·Ñé§ËÁ´                                               á¹Ç⹌Á·ÕèÊÕè ÃٻẺ¸ØáԨẺ¾ÅÑê¡á͹´à¾Å                                       á¹Ç⹌Á·ÕèËŒÒ ¡ÒÃàµÔºâµ¢Í§·ÒàÅŒ¹·áºº¼Ô´½Ò¼Ô´µÑÇ                                                                            à·¤â¹âÅÂÕ´Ô¨Ô·ÑÅ ËÃ×Í´Ô¨Ôä·à«ªÑè¹ ä´Œà¢ŒÒÁÒà¢Õ¹¡®áË‹§¡ÒÃᢋ§¢Ñ¹ãËÁ‹ ·Õè·Óãˌͧ¤¡Ã¸ØáԨàÊÕ觷Õè¨Ð ¶Ù¡·Ôé§Í͡仨ҡÍصÊÒË¡ÃÃÁ 4 Software Park Newsletter
  • 5. á¹Ç·Ò§áá «×éÍËÃ×Í¢Ò¸ØáԨ·ÕèÁÕÍÂÙ‹ã¹¾ÍÏ·â¿ÅÔâÍ                          Scentsa                                  á¹Ç·Ò§·ÕèÊͧ ªÕé¹ÓËÃ×͵ÒÁÅÙ¡¤ŒÒ                               " "                                          á¹Ç⹌Á·ÕèË¡ ¡ÒÃËÅÍÁÃÇÁ«Ñ¾¾ÅÒÂáÅдÕÁÒ¹´ ÃдѺâÅ¡                                                    á¹Ç⹌Á·Õèà¨ç´ ¡ÒÃࢌÒÊÙ‹âÁà´Å¸ØáԨãËÁ‹æ ´ŒÇÂÍѵÃÒà˧ÊÙ§                                   á¹Ç·Ò§µÑ´ÊԹ㨤ÃÑé§ÊÓ¤ÑÞ : ¡ÒúÃÔËÒäÇÒÁ·ŒÒ·ÒÂàªÔ§ÂØ·¸ÈÒʵÏ 6 5Software Park Newsletter
  • 6. á¹Ç·Ò§·ÕèËŒÒ á¡ʋǹ¸ØáԨ´Ô¨Ô·ÑÅ ËÃ×ͺÙóҡÒÃࢌҡѺ¸ØáԨ·ÕèÁÕÍÂÙ‹              -          á¹Ç·Ò§·ÕèË¡ ¡ÒÃËҺؤÅÁÒÃѺÁͺ§Ò¹ ËÃ×Í´Óà¹Ô¹¡ÒÃÇÒÃдԨԷÑÅàͧ                                                            (chief digital officer)                  drugstore.com     walgreens.com                              ¼ÙŒ¹Ó ͧ¤¡Ã áÅкÍÏ´ºÃÔËÒà µŒÍ§ÁÍ§Ç‹Ò ¡Òà à»ÅÕè¹á»Å§ÃѺ´Ô¨Ô·ÑŹÑé¹ à»š¹ "¡ÒÃà´Ô¹·Ò§" äÁ‹ãª‹ "໇ÒËÁÒÂ" ·Õè¨Ð¹Óͧ¤¡ÃãËŒÍÂÙ‹Ãʹ㹡ÒÃᢋ§¢Ñ¹ áÅÐ àµÔºâµã¹âÅ¡ÂؤãËÁ‹ á¹Ç·Ò§·ÕèÊÒÁ ¡ÒÃËÇÁÁ×ÍËÃ×Íᢋ§¢Ñ¹¡Ñº¤Ù‹á¢‹§Ë¹ŒÒãËÁ‹                                               Paym        Capital One            á¹Ç·Ò§·ÕèÊÕè ¡ÒÃᵡ¸ØáԨËÃ×ÍÅ´¡ÒÃÃÔàÃÔèÁ ã¹â¤Ã§¡ÒôԨԷÑÅŧ෋ҵÑÇ      Private Equity Fund         Global Health Innovation Fund                                                                     6 Software Park Newsletter
  • 7. ¹ÑºµÑé§áµ‹¡ÒÃᨌ§à¡Ô´äÍ⿹¢Í§áͻແŠ¨Ø´¾ÅØ¡ÒÃ㪌ÊÁÒϷ⿹ãËŒà¾ÔèÁ¢Öé¹ãªŒ§Ò¹Í‹ҧ¡ÇŒÒ§¢ÇÒ§ ¨¹·ÓãËŒ¨Ó¹Ç¹ÊÁÒϷ⿹᫧˹ŒÒ¨Ó¹Ç¹¿‚à¨ÍÏ⿹㹻‚·Õ輋ҹÁÒ àÁ×èͨӹǹÊÁÒϷ⿹à¾ÔèÁÁÒ¡¢Öé¹ ¼¹Ç¡¡Ñºâ¤Ã§ÊÌҧ¾×é¹°Ò¹à¤Ã×Í¢‹ÒÂäÃŒÊÒ¤ÇÒÁàÃçÇÊÙ§ ¡ÒÃÁҢͧ෤â¹âÅÂÕ¤ÅÒÇ´ ¤ÍÁ¾ÔǵÔé§ ¼ÅÑ¡´Ñ¹ ãËŒà¡Ô´¨Ó¹Ç¹âÁºÒÂá;ÅÔपÑè¹à¾ÔèÁÁÒ¡¢Öé¹Í‹ҧÁËÒÈÒÅ ¨Ò¡·ÕèäÁ‹à¤ÂÁÕÍÂÙ‹àÅÂã¹»‚ 2550 à¾ÔèÁ໚¹ 25 ¾Ñ¹ÅŒÒ¹á; ·ÕèÁÕ¡ÒôÒǹâËÅ´ä»ã¹»‚ 2554            “ ”          143    2559 53    2555  2560     4.4  5     26 APPNATION         2556-2560 72    151        7Software Park Newsletter
  • 8.                     45                                     2.3   760,000  32.9%     71%  55% 5 37%  5  5                  70    94                        App Annie Worldwide 2552     2557   820-850  7.4 %      26.7% 20.1% 19% 8 Software Park Newsletter
  • 9. IoT (IoT) IoT IoT   “     ”   IoT 9.96    2557  34.1%  57.96    2563             INTERNET OFTHINGS Software Park Newsletter 9
  • 10.                                      52.7%      ( )   ( )            16   2557 20%     40.9   2563        30   2563   8.9     IoT             IoT                MQTT, AMQP DDS      10 Software Park Newsletter
  • 11.                                                  C#            Ruby, PHP, JavaScript Objective-C  Lynda.com Mashable     -  -   OS X iOS        C#     .NET initiative                                    70        C#, Java, JavaScript Python        class-based, object -oriented programming language  1990                   / C++  /C#  - / Objective-C 11Software Park Newsletter
  • 12. PHP (Hypertext Processor)    -       HTML            Wordpress, Digg Facebook / PHP                 The Apple Worldwide Developers Conference (WWDC 2014)      iOS OS X     Objective-C        SQL Structured Query Language       relational database      "Query"        American National Standards Institute (ANSI) International Organization for Standardization (ISO) 1980                   JavaScript interpreters  Google Chrome extensions, Apple Safari extensions, Adobe Acrobat Reader Adobe Creative Suite         Ruby on Rails (or Rails)  Scribd, GitHub, Groupon Shopify         -                     Instagram, Pinterest Rdio     Django  / Python / Ruby  / JavaScript /SQL / Swift 12 Software Park Newsletter
  • 13.     150        "   "       CMMI             "                                 CMMI                    “    CMMI         " CMMI               CMMI             CMMI                 CMMI    verification/validation/ checklist    “          Repository     "                                 13Software Park Newsletter
  • 14.   BPMinstitute.org   BPM                                          Operational transformation                                            30%                        BPM     (RTE)                                                                                                                               (time-based competition)       (real- time process-based competition)                       Digitization Initiative      2003     60/40  90/10                                                                21                    " "  14 Software Park Newsletter
  • 15.                                                                                                15Software Park Newsletter
  • 16. YMMY ËÇѧÊÌҧª×èͺÃÔÉÑ·ä·Â ºØ¡µÅÒ´ÍÒà«Õ¹ ËÅѧ¾Ñ²¹ÒÃкºÃͤÔǼ‹Ò¹âÁºÒÂá;ÅÔपÑè¹á·¹¡ÒÃ㪌 ÃкºàÍÊàÍçÁàÍÊ »ÃÐà´ÔÁࢌÒËÇÁ§Ò¹¤ÍÁÁÙ¹Ôà¤à«Õ »ÃÐà·È ÊÔ§¤â»Ã  YMMY    “QueQ”            “ QueQ          QueQ           ” QueQ                                                        “   ”       QueQ              SBOX, S2D Jorlek Jorlek                                 YMMY   “        Passion                  QueQ  Flagship Product                   ” YMMY 16 Software Park Newsletter
  • 17.                                                           “                    ”       (NetkaView Network Manager NNM)    (NetkaView Server Manager or NSM)  (NetkaQuartz Service Desk or NSD)                                                    “  ”                            NetkaView Network Manager  Telecom Application 2010     CommunicAsia                                  17Software Park Newsletter
  • 18. ໚¹Íա˹Ö觤ÃÑ駷ÕèÕ¡ÙÃÙÃдѺâÅ¡ "¹ÕÅ ¾Òà·Å" ˹Öè§ã¹¼ÙŒ·Ã§ÍÔ·¸Ô¾Å´ŒÒ¹ÍÔ¹à·ÍÏà¹çµ à´Ô¹·Ò§ÁÒ»ÃÐà·Èä·Â à¾×èÍẋ§»˜¹»ÃÐʺ¡ÒóãËŒ¡ÑºÊµÒÏ·ÍѾä·Â ã¹â¤Ã§¡Òà dtac Accelerate    KissMetrics                Growth Hacking           Growth Hacking      Entrepreneur      Growth Hacking                          Mutual Benefit   /         Google Adwords     233-388      99        Growth Hacking  Facebook, Twitter, LinkedIn, AirBnB Dropbox                      ¡ÙÃÙ¡ÒõÅÒ´Í͹䬏âšແ´à·¤¹Ô¤ Growth Hacking ˹عʵÒÏ·ÍѾⵠ¹ÕÅ ¾Òà·Å 18 Software Park Newsletter
  • 19.                                      (Powered By)   Embeds   YouTube Slideshare                     " "                           Growth Hacking                                           35                Google Trends/Analytics                                                                                         5à·¤¹Ô¤ ¡ÒÃ·Ó Growth Hacking 19Software Park Newsletter
  • 20. ¸ØáԨ´Ô¨Ô·ÑÅ໚¹¡ÒÃà»ÅÕè¹á»Å§¢Í§Í§¤¡Ã㹡ÒäԴáÅлÃѺ㪌෤â¹âÅÂÕ ¨Ò¡à´ÔÁ·Õè㪌໚¹à¾Õ§ʋǹ§Ò¹Ê¹ÑºÊ¹Ø¹¡Ò÷ӧҹ¢Í§Í§¤¡Ã ãËŒÁÒÊÙ‹¡ÒÃ໚¹¼ÙŒ¹Ó á¶Ç˹ŒÒ·ÕèÊÌҧ¹Çѵ¡ÃÃÁ ÃÒÂä´Œ áÅСÒÃàµÔºâµµÅÒ´ «Ö觴ԨԷÑÅ ºÔÊÔà¹Ê¹Õé µŒÍ§ à»ÅÕè¹ÁÒ´à«ç··Ñé§Í§¤¡Ã áÅСÃШÒÂࢌÒä»ãªŒ·Ø¡Ê‹Ç¹§Ò¹¢Í§Í§¤¡Ã µÅÍ´¨¹ ¼ÙŒàÅ‹¹Í×è¹ã¹Ë‹Ç§â«‹ÍØ»·Ò¹ ËÃ×ÍáÇÅÅÙÍÕ⤫ÔÊàµçÁ      25%   2550                       ºÑ¹ä´¢Ñé¹áá ÊÌҧÁÒ´à«ç··Õè¶Ù¡µŒÍ§áÅÐẋ§»˜¹¤ÇÒÁࢌÒã¨ãËŒµÃ§¡Ñ¹                                 ºÑ¹ä´¢Ñé¹·ÕèÊͧ ËÒ¼ÙŒ¹Ó·ÕèàËÁÒÐÊÁ                     digital strategist, digital marketing leader digital business unit leader                 ºÑ¹ä´¢Ñé¹ÊÒÁ ¨Ñ´µÑé§ Digital Business Center of Excellence                                      co-creation/crowdsourcing ºÑ¹ä´¢Ñé¹·ÕèÊÕè ¡ÒÃÊÌҧÊٵâͧÂØ·¸ÈÒʵÏ´Ô¨Ô·ÑÅ à¾×è͵ͺʹͧµ‹ÍâÍ¡ÒÊáÅÐÀѤء¤ÒÁ       ͧ¤»ÃСͺáá           ͧ¤»ÃСͺ·ÕèÊͧ           ͧ¤»ÃСͺ·ÕèÊÒÁ                ͧ¤»ÃСͺ·ÕèÊÕè          (BYOD)           ͧ¤»ÃСͺÊØ´·ŒÒ             ºÑ¹ä´¢Ñé¹·ÕèËŒÒ ¤Œ¹ËÒ ¾Ñ²¹Ò áÅÐÊÌҧ·Ñ¡ÉÐ áÅк·ºÒ·´Ô¨Ô·ÑÅ ºÔÊÔà¹Ê                        2,339 77  47%        ºÑ¹ä´¢Ñé¹·ÕèË¡ ÊÌҧ¢Õ´¤ÇÒÁÊÒÁÒöãËÁ‹´ŒÒ¹´Ô¨Ô·ÑÅ ºÔÊÔà¹Ê                                  ºÑ¹ä´Ë¡¢Ñé¹ÊÙ‹¤ÇÒÁÊÓàÃ稸ØáԨ´Ô¨Ô·ÑÅ 20 Software Park Newsletter
  • 21.   .       "   Agile" 2-3 2557  2       1 25 69    18-19 2557  Hall of Fame Software Park " Agile" 2- 3 2557 "Problems and Solutions to Managing Large Software Projects" by PM Community of Thailand SPIN 6 2557 “ 3” 18- 19 2557      ( .) ASEAN ICT Markets Deep Dive Conference 2013 Sofitel Bangkok Sukhumvit Hotel Bangkok, Thailand   Delegate 6        “Business Opportunity in Myanmar ICT Market” 1 2557 21Software Park Newsletter
  • 22. “Thailand SPIN: the 2nd Thailand Practical Software Engineering Conference 2014 21- 22 2557        Thailand ICT market overview  Delegate 28 2557 15.30-16.30 .  meeting room 1 Software Expo Asia 2014   "“Opportunities to access the Vietnam ICT Market” Software Expo Asia 2014 28 2557 " 13 (Success 2014)” 4 2557  Software Park Thailand Pavilion   9 Software Expo Asia 2014    29 2557        4   Cluster Kit, Innovation Software Consulting, Success Strategy Solution Innovation Plus Software Expo Asia 2014 28 - 30 2557      Success 4 2557  Auditorium Software Park 22 Software Park Newsletter e-book Software Park Newsletter
  • 23. - 2557 Program Description Price µØÅÒ¤Á¾ÄȨԡÒ¹¸Ñ¹ÇÒ¤Á Developing ASP.Net 4.5 Web Applications   advanced ASP.NET MVC   .NET framework 4.5 Microsoft Visual Studio.net 2012     Software Architectural Test Case Writing                        Test Case   Architectural Testing   13,000 12,000 Rapid Cross-platform Mobile App DevelopmentwithHTML5(Advanced levelforInteractiveDigitalContent)New   Mobile Application   Digital Content    (cross-platform)     13,000 Implement and Managing Windows Server 2012 Hyper-V   Hyper-V     Hyper-V   11,000 Big Data Hadoop Workshop New               HDFS, Map Reduce Processing, Hive, Sqoop    8,000 Building Mobile Apps for Windows Phone New 9,000 iPhone Application Development-Advance     iOS (iPhone iPad)       server  sensor debug In this course is divided into three parts. The first part covers basic concepts of Windows Phone 8 programming using example programs that target both XAML and C#. The second part focuses entirely cover on designing/building/ deploying with Windows Phone 8 Application, and the third part on network communication on Windows Phone 8. Advanced Design Patterns for Business Application 13,000 Design Patterns GoF Enterprise Design Patterns  Business Application    Essential Agile 8,000 Agile      Design Technique for Transaction Design 12,000      transaction transaction   (performance),  (reliability)  (modifiability) ACID   transaction          Rapid Cross Platform Mobile Application Development with HTML5 13,000-      (Web Technology) -  Application  (Crossplatform)  Google’s Android Apple’s iOS (iPad/iPhone/iPod)  Objective C for iPhone Programming New 10,000  Objective C Cocoa Framework      Program/Project Management Office (PMO) 20,000Program/Project Management Office (PMO) is a trend today to achieve and manage project management effectiveness.This training establishes requirements and guidelines to set and operate a PMO. 80 Design Principles & 60 Architectural Tactics New 12,000 80    60    ,  , ,    Implementing Web Service using .Net Technology 13,000 Cloud Computing   Application    Cloud Service     Workshop HTML 5 Programming 11,000     HTML5    PHP      HTML5        Android Programming 13,000   Android      Scalable Enterprise Web Application Development with JavaScript & Node_js (Server -sided Javascript) New 13,000    JavaScript   Application (Scalable)   iPhone Application Development-Basic 18,000    iOS (iPhone iPad)      API  App store. 18,000 23Software Park Newsletter
  • 24. SOFTWARE PARK    : fms@swpark.or.th  : 0 2583 9992  1412-1414 NEWSLETTER Name : .......................................... Position : ...................................... Company : .................................... Address : ...................................... ........................................................ ........................................................ ........................................................ Phone : ......................................... Fax : .............................................. POSTAGE SOFTWARE PARK THAILAND ࢵÍصÊÒË¡ÃÃÁ«Í¿µáÇÏ»ÃÐà·Èä·Â (Software Park Thailand) 99/31 ÍÒ¤Òà Software Park ¶¹¹á¨Œ§ÇѲ¹Ð »Ò¡à¡Ãç´ ¹¹·ºØÃÕ 11120 www.swpark.or.th Volume 2/2557 0-2583-9992  1484, 1485    newsletter@swpark.org Fax: 0 2583 2884 NEWSLETTER