SoftaCell is the most advanced commercial tool available for furnish cost and quality optimization of tissue paper and board production.

1. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Quality and cost optimization possibilities
with SoftaCell™
General presentation

2. GloCell Oy was founded in 2004 as fiber and
furnish consulting company for pulp and
papermakers. The founders are Lauri and
Juhani Lehtonen.
Since then, GloCell has become the best on
the market providing solutions for quality,
cost and raw material optimization. GloCell’s
SoftaCell™ optimization software is used on
daily basis to optimize millions of tons of
annual pulp, paper and board production.
GloCell Oy
GloCell develops and sells tools that
enable pulp, paper and board makers to
optimize cost vs. quality.
GloCell core competences are fiber
physics, mathematical modelling and
broad understanding of pulp- and paper
industry. We combine hands on
knowledge with deep theoretical
understanding of furnish.
WHAT WE DO
History

3. GloCell Credentials
• GloCell have been
working with many
forest industry
companies during last
ten years. Some
customers wish to
keep our relationship
confidential.
• SoftaCell™ is used to
optimize millions of
tons of annual paper
and board production.
3
KEMIRA
Confidential
Confidential
Confidential

4. GloCell business
4

5. Understanding the fiber behavior in practise
5

6. 6
SoftaCell™
Fiber Knowledge Multivariable modeling
Monetary Tools
GloCell’s business idea
We offer an unique business proposal for pulp- paper- and board
producers that brings real financial value through combination of these
knowledge areas

7. What is SoftaCell
• SoftaCell is an intelligent pulp and furnish mix simulation software
• Its function is to find the quality versus cost optimum in paper and board
production through the optimal use of fibers between grades and machines
• Its primary purpose is to save and create money for the company
• It is already in use in the worlds largest pulp and paper companies
• It is an investment which has one of the highest returns available for the
industry
• It is based on real life data owned by the customer and physical behavior of
the fibers
• It is the most effective furnish simulation tool commercially available
• It will be adjusted to match customer needs and development targets
• Among our existing customers SoftaCell is used in production optimization in
specialty papers, fine papers, tissue, liner boards and coated multilayer fine
boards
7

8. Our Customers Have Saved Money With the Help of
Our Tool!
Quality
Tons / year
[mton]
Savings / ton
[€]
Savings total [€
/year] Notes
Printing 110 000 9,7 1 067 000
Printing 112 000 19,2 2 150 400 With lowered strength (ex overkill)
Printing 182 000 6,2 1 128 400
Pulp / printing 210 000 9,2 1 932 000 Optmized savings for best pulp
Mechanical pulp 100 000 83 8 300 000 New future approach potential
Printing 235 000 16,8 3 948 000
Pulp 200 000 5,3 1 500 000 Raw material screening improvement
Printing 130 000 11,2 1 456 000
Printing 180 000 10,3 1 854 000
Printing 220 000 28,8 6 336 000 With integrated pulp mill
Printing 56 000 34,3 1 920 800 Restricted potential to utilize this
Fine paper 500 000 1,8 900 000
Tissue 12 000 6,4 76 800
Tissue 13 200 14,6 192 720 With new refining
Tissue / RCF 5 000 10,7 53 500
Tissue / RCF 5 200 25 130 000 With new refining
Foalding Box Board 200 000 7,8 1 560 000
TOTAL 34 505 620
J. Lehtonen 8

9. Executive summary
9

10. SoftaCell in production optimization
• SoftaCell is highly effective tool for delivering the most
cost efficient production in any change occurred
• Fiber flows should be adjusted based on the difference of
fiber performance in the different situations
• When electricity costs increase, the mills using highly
refined fibers start to loose money
• With SoftaCell correcting actions can be solved in the
matter of hours or days
• Loosing money with inefficient recipes can be eliminated
• With SoftaCell corporation production development
department can multiply its performance and
capabilities
• Whereas in traditional production development a new mix
needs to be created and then its performance needs to be
tested
• In SoftaCell the performance wanted will be set first and
then the user finds with SoftaCell how to deliver the
wanted performance
• This opens a new level of value creation for the corporate
R&D
• When company is having multiple mills with multiple
machines, the control of fiber flows becomes
immensely important for reaching the lowest cost level
of producing the quality delivered to customers
• The old way of thinking is that the certain pulps should be
used for bringing out the certain quality, the truth is that
there are multiple ways to produce the same quality from
the multiple fibers and almost always the cheapest
combination is not the one in use
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Right pulp
allocation
Production
development
Corporate
production
Cost
efficiency

11. Targeting the most
beneficial use of
SoftaCell
__________
First meeting
Agreement on
project deliverables
and resources
__________
Second meeting
Construction and
implementation of
SoftaCell™
____________
1-2months
SoftaCell™ in full use
with customer
acceptance.
__________
2-4 months from the
first meeting
SoftaCell™ post
sales service.
Updates
Program
development
User support
11
SoftaCell™ implementation process steps and
time estimates for the full project

12. Agreement on Pilot
project deliverables
and resources
__________
Communication
between parties
Construction and
implementation of
SoftaCell™
____________
1-3weeks after data
is available
SoftaCell™ Pilot
period
__________
1 month
Pilot repoting and
final meeting
Negotiation for the
next steps begin
12
SoftaCell™ Pilot process steps and time
estimates for the full project
Proof of concept which
enables the potential of
the program be found by
solving real existing
challenges
All models created for
the pilot will be fully
transferable to the final
full version of the
program

13. What is needed for the SoftaCell from customer
• Laboratory refining data for the individual pulps with
paper technical measurement results
• GloCell Oy will help with data compliance verification
• If there is a lack of needed pulp data, GloCell has good
relationships to third party laboratory for delivering the
needed service
• Resources needed from the customer during the project
preparation and implementation:
• Project manager responsible for the project management
• Contact person for technical issues, in example a person
from R&D or related.
• IT-department contact person, to ensure that the installation
will be straightforward
13

14. Examples how to use SoftaCellTM
Board
14

15. 15
In this example
“Euca original
recipe” shows
similar strength
properties with
“Euca New recipe”
but with 4mm less
board thickness.
Producer don’t
want to increase
thickness
Technical
customer service
question is, can
the Euca1 used by
the producer be
replaced with
Euca3 ?

16. 16
After the optimization done for the board recipe “Euca new recipe” even better overall strength properties than the original mix with
less thickness
Modifications done in order to reach the quality window was following:
1) Refining for the the Euca3 pulp in top and bottom layers was increased from 50 kWh/ton to 90 kWh/ton
2) Refining for the middle layer was increased for the RCF fibers from 40 kWh/ton to 50 kWh/ton
3) Top and bottom layer grammages was decreased from 20 g/m2 to 18 g/m2
4) Middle layer grammage was increased from 80 g/m2 to 84 g/m2

17. 17
After the quality
optimization
economical
comparisons are as
easy as they are for
basic furnish mixes
as well
In this case it was
possible to achieve
even better quality
properties than it was
possible to reach with
original board mix
Based on the
economical
evaluation new board
mix could offer 7,5 €
cheaper production
costs

18. Examples how to use SoftaCellTM
Tissue
18

19. Example for fiber selection
• How to select correct
fibers for the right
products?
• Lets create
comparison between
two different
Eucalyptys fibers inside
the same Tissue recipe
• Let’s take the different
pricing of the fibers
into account
• Original Euca 2 :
445€/ton
• Alternative Euca 3 :
450€/ton
• Which one you would
select?
19

20. 20
Tissue 2 has
the highest
simultaneous
Bulk and
Tensile index
Euca 2 is
cheaper by
5€/ton
Bulk and Tensile index are
the key parameters which
should stay at the same
level or above the existing
In this you can see the same recipe created with
SoftaCell with the different Euca components

21. Cost comparison without changes
21
• Due to the 5€/ton
price difference in
pulp purchasing
price the old recipe
is 3,8€/ton
cheaper
• When the new
eucalyptys
provides better
quality
• The question is if
the use of the new
fiber will be
optimized would
the old recipe still
be better?

22. 22
By using the
inbuild optimizing
function the user
can find which
other solutions
would be inside
the quality window
set above right
In this case user
will examine what
other alternatives
exist which are
better or equal in
quality to Tissue 1
In the mix
limitation
window user
sets the min
and max
values for the
end quality
In this example
the min values
are set to
match the old
Tissue 1
recipes
performance

23. 23
1. The optimization function gives the list of different recipes producing quality to match the limitations set
2. In this case the option 2 is selected and opened as new mix
3. The modified recipe would contain 87 w% HW and 13 w% SW instead of 75 and 25 with lower combined
refining energy
4. The quality of the new Opt 2 recipe in comparison is better than the old Tissue 1 recipe with old Euca

24. What would the final result be?
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1. If the new euca would
be introduced without
any change in the
recipe the change
would be negative in
cost
2. If the the recipe would
be optimized at the
same time the change
of fiber would offer
possibility for 60k€
direct savings only
originated from the
ratio of the refining
energy needed and
direct fiber costs
3. In these kind of what if
simulations SoftaCell is
on its strongest, in this
case it was found that
more expensive fiber
by purchasing price
can lead to lower
production costs if its
quality potential can
be maximized

25. Examples how to use SoftaCellTM
Fine paper
25

26. Technical customer service example
Background
• Fine paper producer has runability problem
• They want to get rid of the runability issues, but they do not
want to give away bulk or brightness
• There are two different types of eucalyptus pulps available,
old eucalyptus provider and a new eucalyptus provider
• Fine paper producer want’s to benchmark performance of
these two options
How can SoftaCell be used in this kind of a real life example?
26
Mix name
Euca Old
Furnish mix Ratio (w%) Price ($)
Demo Euca1 80 770
Demo Pine 20 910
Demo PCC 10 200
Grammage
80g/m2
Mix name Euca Old
SR(number) 23,75
CSF(ml) 469,6
WRV(g/g) 1,48
Tensile index(Nm/g) 41,65
Tensile stiffness(kNm/g) 5,96
Stretch(%) 2,69
TEA index(J/g) 0,83
Tear index(mNm2/g) 9,09
Scott Bond(J/m2) 343,94
Bulk(cm3/g) 1,47
Elastic modulus(Mpa) 3,64
Density(kg/m3) 678,3
Gurley(s) 12,86
Light scattering(m2/kg) 55,3
Light absorption(m2/kg) 0,08
Opacity(%) 82,98
Brightness(%) 91,05
Strength index(Tens*Tear) 378,41
Fibre length(mm) 1,09
Coarseness(mg/m) 0,09
Softness index(Potential) 7,95
Certified wood, FSC(%) 0
Certified wood, PEFC(%) 0

27. Furnish mix creation
27
With Furnish mix
optimization tool
user can create
the paper mixes
from the available
pulps.
In this example
similar refining
levels and weight
ratios are used for
the both “Euca old”
and “Euca New”
furnish mixes

28. Quality window settings
28
In the mix limit
properties window
user will set the
Min and Max
limitations based
on the wanted
quality window
In this example
Focus is set on
better runability
without loosing
bulk or brightness
To find out can the
given quality
window be
possible user will
use SoftaCell’s
optimization tools

29. Optimization
29
After the
optimization
SoftaCell shows
the results and
indicates if the
chosen quality
window can be
reached
It will also report
the needed furnish
mix corrections
After finding the
solution for the
quality window
user can look if the
change is
economically
feasible as well
In this example it
was possible to
reach the given
quality window
with “Euca new”
mix

30. Mix creation
30
In this example
as “Euca New”
mix did reach the
given quality
window
“Euca Old” mix did
not

31. Mix creation
31
Direct economical
comparisons
can then be made
in the mix report
window after the
optimization
In this example the
“Euca New” shows
6,5€ smaller
production cost
per ton than the
old recipe
had, along
providing the
quality
improvements
searched by
producer
With SoftaCell
User can create
quality and cost
based evaluations
for tissue, all kinds
of paper grades
and boards fast
and reliably

32. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Thank you!
GloCell Oy
Jari Aittakari
COO
jari.aittakari@glocell.info
+358 45 858 8300