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Dr. Manishankar Chakraborty,
PhD; MBA
International Management Trainer, Consultant,
Faculty, Freelancing Journalist and Social Media
Specialist
 Food for Thought
 Rationale and Background
 Product Vs. Service
 What is Soft Skill
 Why doctors need soft skills
 Breaking the Myth
 Cases for brainstorming
 Few important Soft Skills in the
Healthcare sector
 Debate-Soft skills can be learnt or
acquired
 Essentials for acquiring soft skills
 Profile
8/25/2015 2
Dr. Manishankar Chakraborty, PhD;MBA
“A good
physician
treats the
disease, while
a great
physician
treats the
patient who
has the
disease”-
William Osler.
8/25/2015 3
Dr. Manishankar Chakraborty, PhD;MBA
 Customer-(Patient )is the
undisputed “king”.
 Competition-(Rival doctors and
hospitals) is “cut-throat”.
 Legal regulations(Criminal cases
due to negligence) are “stringent”.
 Stakeholders(Society, Government)
are “aware” about their rights
more than their duties!
 Other than electronic and print
media, social media makes
happening-good or bad, “viral” in
no time.
8/25/2015 4
Dr. Manishankar Chakraborty, PhD;MBA
 Services are an absolute essential
in everything, including product
 Intangibility
 Perishability
 Lack of Physical Evidence as a
takeaway in most cases
 Human element(Doctors) forming
the crux, machines only as enabler
8/25/2015 5
Dr. Manishankar Chakraborty, PhD;MBA
 Skills can be HARD and SOFT.
 E.g. A doctor has skills related to
his specialization, viz. medicine,
surgery, community medicine,
forensic medicine etc.
 E.g. A doctor also need to have
skills pertaining to etiquette,
empathy, perseverance to name a
few.
8/25/2015 6
Dr. Manishankar Chakraborty, PhD;MBA
 Dealing with ailing humans
 Dealing with disturbed
acquaintances of humans
 Doctors are given “demi-god”
status in India
 Profession is synonymous with
social services
 Challenging working environment
owing to distress, sufferings among
the end-users
8/25/2015 7
Dr. Manishankar Chakraborty, PhD;MBA
 Respect at times metamorphoses
into Ego
 Empathy is often substituted with
sympathy
 Covering up on errors and
cascading effect
 Relationship management with
major stakeholders challenging
 Patient ignorance is no more a bliss
8/25/2015 8
Dr. Manishankar Chakraborty, PhD;MBA
 (1)Doctor/Nurse is unresponsive to
the queries of patients dependents
 (2)Unethical practices in terms of
prescription of expensive brands of
molecules where cheaper options
are available
 (3)Doctors are extremely difficult
to approach compelling someone
to comment, “God is easier to
access than a Doctor”
 (4)Irritating and ignoring syndrome
depicted in doctor-patient
conversation
 (5)Changing of doctors shift and
improper handing and taking over
of information of patients
 (6)”I know everything” and “I don’t
care attitude” with patients,
relatives, paramedics
8/25/2015 9
Dr. Manishankar Chakraborty, PhD;MBA
 Empathy
 Communication-Verbal, Non-
verbal, Written, Virtual
 Listen and not hear
 Smile, but not laugh and mock
 Behavior
 Mannerisms
 Attitude
 Teamwork
 Relationship Management
 Techno-savvy
 Time management
 Staying updated
 Expectations management
 Foresightedness /Pro-activeness
 Ability to manage contingencies
8/25/2015 10
Dr. Manishankar Chakraborty, PhD;MBA
Yes?
No?
Reasons ?
8/25/2015 11
Dr. Manishankar Chakraborty, PhD;MBA
 Attitude to learn, unlearn and
relearn
 Flexibility in approach
 Working for self rather than
institution
 Learning for life
 Ability to develop peer
observation and peer learning
 Networking skills and personal
benchmarking
 Healthy competitive spirit
 Imbibing personal best practices
into professional realm
 Ethical behavior and strong work
ethics
8/25/2015 12
Dr. Manishankar Chakraborty, PhD;MBA
 PhD-General Management; MBA-
Marketing and Human Resource
Management
 15 years of experience in Industry,
Academia, Training and Consulting in
Sultanate of Oman, United Arab Emirates,
Jordan, India
 Over 1000 articles in Indian Express,
Times of India, Tripura Observer, Tripura
Times, Hitavada, Happening Nagpur,
Times of Oman, Gulf News, to name a few.
 Community service through Knowledge
Oman and Tripura Foundation.
 Over 20 research papers in leading
International Journals.
 Manages various social media platforms
for Knowledge Sharing, Teaching and
Learning.
 Blogs
www.manishankarscribbles.wordpress.co
m
www.manishankarthetrainer.blogspot.co
m Micro-blog
www.twitter.com/manitwitts , Facebook
page www.facebook.com/DrManisPage
and many more.
8/25/2015 13
Dr. Manishankar Chakraborty, PhD;MBA
 A softer man always wins the heart
of everyone, which a man with an
hard approach cannot.
 Thank-you for your patient hearing
and I sincerely hope your patience
will benefit your patients
henceforth.
 Contact details-
 emailmanishankar@gmail.com
+919422167579
8/25/2015 14
Dr. Manishankar Chakraborty, PhD;MBA

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Soft skills for the doctors by dr manishankar chakraborty

  • 1. Dr. Manishankar Chakraborty, PhD; MBA International Management Trainer, Consultant, Faculty, Freelancing Journalist and Social Media Specialist
  • 2.  Food for Thought  Rationale and Background  Product Vs. Service  What is Soft Skill  Why doctors need soft skills  Breaking the Myth  Cases for brainstorming  Few important Soft Skills in the Healthcare sector  Debate-Soft skills can be learnt or acquired  Essentials for acquiring soft skills  Profile 8/25/2015 2 Dr. Manishankar Chakraborty, PhD;MBA
  • 3. “A good physician treats the disease, while a great physician treats the patient who has the disease”- William Osler. 8/25/2015 3 Dr. Manishankar Chakraborty, PhD;MBA
  • 4.  Customer-(Patient )is the undisputed “king”.  Competition-(Rival doctors and hospitals) is “cut-throat”.  Legal regulations(Criminal cases due to negligence) are “stringent”.  Stakeholders(Society, Government) are “aware” about their rights more than their duties!  Other than electronic and print media, social media makes happening-good or bad, “viral” in no time. 8/25/2015 4 Dr. Manishankar Chakraborty, PhD;MBA
  • 5.  Services are an absolute essential in everything, including product  Intangibility  Perishability  Lack of Physical Evidence as a takeaway in most cases  Human element(Doctors) forming the crux, machines only as enabler 8/25/2015 5 Dr. Manishankar Chakraborty, PhD;MBA
  • 6.  Skills can be HARD and SOFT.  E.g. A doctor has skills related to his specialization, viz. medicine, surgery, community medicine, forensic medicine etc.  E.g. A doctor also need to have skills pertaining to etiquette, empathy, perseverance to name a few. 8/25/2015 6 Dr. Manishankar Chakraborty, PhD;MBA
  • 7.  Dealing with ailing humans  Dealing with disturbed acquaintances of humans  Doctors are given “demi-god” status in India  Profession is synonymous with social services  Challenging working environment owing to distress, sufferings among the end-users 8/25/2015 7 Dr. Manishankar Chakraborty, PhD;MBA
  • 8.  Respect at times metamorphoses into Ego  Empathy is often substituted with sympathy  Covering up on errors and cascading effect  Relationship management with major stakeholders challenging  Patient ignorance is no more a bliss 8/25/2015 8 Dr. Manishankar Chakraborty, PhD;MBA
  • 9.  (1)Doctor/Nurse is unresponsive to the queries of patients dependents  (2)Unethical practices in terms of prescription of expensive brands of molecules where cheaper options are available  (3)Doctors are extremely difficult to approach compelling someone to comment, “God is easier to access than a Doctor”  (4)Irritating and ignoring syndrome depicted in doctor-patient conversation  (5)Changing of doctors shift and improper handing and taking over of information of patients  (6)”I know everything” and “I don’t care attitude” with patients, relatives, paramedics 8/25/2015 9 Dr. Manishankar Chakraborty, PhD;MBA
  • 10.  Empathy  Communication-Verbal, Non- verbal, Written, Virtual  Listen and not hear  Smile, but not laugh and mock  Behavior  Mannerisms  Attitude  Teamwork  Relationship Management  Techno-savvy  Time management  Staying updated  Expectations management  Foresightedness /Pro-activeness  Ability to manage contingencies 8/25/2015 10 Dr. Manishankar Chakraborty, PhD;MBA
  • 11. Yes? No? Reasons ? 8/25/2015 11 Dr. Manishankar Chakraborty, PhD;MBA
  • 12.  Attitude to learn, unlearn and relearn  Flexibility in approach  Working for self rather than institution  Learning for life  Ability to develop peer observation and peer learning  Networking skills and personal benchmarking  Healthy competitive spirit  Imbibing personal best practices into professional realm  Ethical behavior and strong work ethics 8/25/2015 12 Dr. Manishankar Chakraborty, PhD;MBA
  • 13.  PhD-General Management; MBA- Marketing and Human Resource Management  15 years of experience in Industry, Academia, Training and Consulting in Sultanate of Oman, United Arab Emirates, Jordan, India  Over 1000 articles in Indian Express, Times of India, Tripura Observer, Tripura Times, Hitavada, Happening Nagpur, Times of Oman, Gulf News, to name a few.  Community service through Knowledge Oman and Tripura Foundation.  Over 20 research papers in leading International Journals.  Manages various social media platforms for Knowledge Sharing, Teaching and Learning.  Blogs www.manishankarscribbles.wordpress.co m www.manishankarthetrainer.blogspot.co m Micro-blog www.twitter.com/manitwitts , Facebook page www.facebook.com/DrManisPage and many more. 8/25/2015 13 Dr. Manishankar Chakraborty, PhD;MBA
  • 14.  A softer man always wins the heart of everyone, which a man with an hard approach cannot.  Thank-you for your patient hearing and I sincerely hope your patience will benefit your patients henceforth.  Contact details-  emailmanishankar@gmail.com +919422167579 8/25/2015 14 Dr. Manishankar Chakraborty, PhD;MBA