Sofitel_Chocolate Day_Guidelines
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This document provides details for hotels to celebrate National Chocolate Day on October 28, 2015. It suggests hosting chocolate-themed activities and amenities like offering chocolate welcome gifts, pairing chocolate with wine, having all-chocolate menus, tastings, and departure gifts. Specific suggestions include providing a selection of chocolate cookies, eclairs, fondue, cupcakes, and macaroons. The document also provides storytelling points about France's history and culture of chocolate making as well as fun facts that hotels can share. Hotels are encouraged to get creative with promoting and celebrating the day.
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Sofitel_Chocolate Day_Guidelines
- 1. NATIONAL CHOCOLATE DAY WEDNESDAY, OCTOBER 28, 2015
- 2. Context & Goals •Wednesday, October 28, 2015 A regional animation A one-day project An initiative to implement in all hotels A great F&B opportunity: Linked to Sofitel’s Brand Pillar: Gastronomy That will allow to generate visibility: on Social Media and in the Press 2
- 3. Concept A Free Creative Format: Hotels will choose how to animate their properties on D-Day. Animation Suggestions All Chocolate Welcome Amenities Chocolate & Wine Pairings All Chocolate Menus Chocolate Tastings Chocolate Departure Gift Etc.
- 4. Suggestions (1/2) Provide a Magnifique Welcome with a selection of… Chocolate Cookies Chocolate Éclairs Chocolate Fondue Chocolate Cup Cakes Chocolate Macaroons S’Mores And Much More… 4
- 5. Suggestions (2/2) 5 Chocolate Cookies Chocolate Macaroons Chocolate Cupcakes… Chocolate Truffles Hot Chocolate Welcome Drink
- 6. Story Telling Suggestions for the Story Telling Cards & Ambassador Welcome. France and the Art of “Chocolaterie” Although chocolate was invented by the Mayas, the French refined the making of Chocolate which they heightened into an Art form. Thanks to renowned chocolatiers like Debauve & Gallais, La Maison du Chocolat or Jean-Paul Hévin, to name only a few, chocolate has always been at the heart of French Art de Vivre and Gastronomy. Facts about Chocolate Chocolate has over 600 flavor compounds, while red wine has 200. The ancient Maya were the first people to regularly grow cacao trees & drink chocolate. Chocolate was consumed as a liquid for 90% of its history. The first chocolate bar was invented by Joseph Fry (UK) in 1847. Americans buy more than 58 million pounds of chocolate on Valentine’s Day every year. 6
- 7. Verbatim Additional Suggestions Please enjoy a token of French Hospitality… As Ambassadors of French Gastronomie, we are delighted to welcome you with… Have a Magnifique National Chocolate Day at Sofitel XXX with this piece of… Indulge in chocolate flavors for the National Chocolate Day… Delight in this piece of chocolate from XXX in honor of National Chocolate Day… To celebrate National Chocolate Day, the Sofitel XXX is delighted to offer you this chocolate macaroon… 7
- 8. BE CREATIVE & ENJOY THANK YOU!