Choco Mania is a Swedish coffee shop chain that offers chocolate-based products and a unique experience. It aims to provide customers an irresistible chocolate experience in a welcoming atmosphere. The concept can be adapted for small or large shops. Choco Mania serves à la carte chocolate desserts, waffles, crêpes, fondue, gelato, and more using premium natural ingredients.

1. T h e b r a n d
Sweden 2015
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2. Choco Mania
is a Swedish coffee shop chain whose concept
is to offer chocolate-based products with a
unique and entertaining experience.
Our concept
can be adapted to cater for both small and
large shop sizes and stands in destination
shopping malls.
We target
adults & families, and offer a wide range of
both à la carte, ready-made & take-away
chocolate desserts, including freshly
baked waffles, crêpes, fondue chocolate, gelato
ice cream & much more.
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ABOUT

3. THE
EXPERIENCE Choco Mania was a concept that was founded for
every chocoholic & turn everyone who isn’t into
one! By providing our customers with a pure,
irresistible chocolate experience in a welcoming lively
atmosphere.
Choco Mania is the place for family & friends to make
memories that will last forever by indulging in the
yummiest desserts, the warm ambiance, the
comfortable seating & the premium customer
service.
Our goal is to make our customers live happier with
every bite & more satisfied every time they visit
us, as our desserts are freshly made from scratch
with love everyday from using premium natural
raw material (no preservatives) and straight to the
customer’s table.
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4. THE STORY
Ours is a unique story that began one evening in the
tantalizingly aromatic kitchen of the Choco
Mania founders. The birth of an idea sprung
from the memorable flashback of fingers
smudged in chocolate, so we decided to brew
and bake happiness not only for our families, but
for yours.
Choco Mania’s first café opened in Malmö as a
reminiscence of our childhood, when it was a “thing”
for us to dip mom’s sponge cake in molten
chocolate. Since then we decided to unleash our
secret creations in Stockholm.
We then made 3 promises…
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5. 1
Serving premium dishes made from our own
recipes
which require the highest quality ingredients.
2
Keeping prices within a reasonable range so
that Choco Mania’s culinary arts would
remain affordable for all.
3
Providing a fun, relaxed atmosphere with the
best service as we believe our customers
are our greatest assets.
After all, who can go wrong with dipping
anything with molten chocolate?
3 PROMISES
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6. The place to be
The Addictive Chocolate
Designed for every place & time
Quick preparation
Highest quality ingredients
Battery-operated chocolate
fountains on every table
Carefully selected Á la minute menu for quick &
Easy fixes minimizing time consumption .
The secret to a successful café is the secret
delicious raw material
Affordable prices to everyone
It’s all about the yummiest chocolate-based
desserts. Delicious warm & cold selection.
Designed to suit & target storefronts, strip center &
destination malls
A game changer! Allowing every individual to
enjoy their own fountain on their table.
Good taste shouldn’t be expensive. We are making
luxury affordable to everyone.
Fun food destination for family & friends. The first
choice for happiness.
High margin & affordable business
High margin business and a lucrative business
model that is easy to apply
WINNING
CONCEPT
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7. W w w . C h o c o m a n i a . s e
M E N U

8. Our products are all based on the purest high quality Belgian chocolate, whether
you want to get spoiled in a fountain on your table or you are passionate about
the classic fondue or love the Belgian Liège waffles drowning in molten chocolate,
warm heart-melting French crêpes, a classic hot chocolate or even a chocolate shot
we have you all covered “in chocolate”. Choose your favorite milk, dark or white
chocolate or even enjoy all of them!
THE MENU
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9. Warm
Nutella
Banana
Crêpe Irresistible Chocolate shot
Swedish Classic
Liège Waffles with jam & cream
Chocolate fondue
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FROM
THE MENU

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C A F É

11. Choco Mania
was born
International
Expansion
Emporia
Mall
Mall of
Scandinavia
Malmö Malmö Stockholm
2010 2012 2015 2016
Choco Mania expansion plan is to have 3 new franchise shops in Sweden and expand internationally by 2016
Hansa Mall
Malmö
Caroli Center
Malmö
2012 2013
TIMELINE
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12. MALL OF
SCANDINAVIA
CAFÉ
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FRANCHISE

14. Customers love it!
Strong brand & offering
clearly stand out & has
proven to be easily
adopted by consumers.
Fastest growing
business
Be part of a business that
has proven a steep growth
of 3.9% in 2014 only world
wide.
Chocolate & Coffee
A winning combination
that will never let you
down. 2 of the top largest
commodities after oil
Be part of a winning concept! Own your own Choco Mania Café now!
Fills a market gap
Affordable fun chocolate
cafés are non-existent &
Choco Mania
fills that gap.
WHY
FRANCHISE?
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15. For more information & enquiries
feel free to contact us:
Choco Mania
Stockholm
email: sales@chocomania.se
tel: +46 7000 60 360
Contact us now!
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