The document discusses monthly hashtag themes from @CultureThemes on Twitter that museums and related organizations use to engage online. The hashtags in November included #MusMovember to promote men's health issues by sharing photos of museum artifacts and people with mustaches, and #MusSocks and #MusCake later in the month to showcase items in collections related to socks and cakes and continue cultural conversations. Museums used social media like Pinterest, blogs and photos to participate in the themes.