Slideshow for the panel "Everyone's a Curator: Do Museums Still Matter?" presented at South by Southwest 2014 by Kathryn Jaller, Willa Koerner, Jennifer Yin, and Sarah Bailey Hogarty.

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Everyone’s a Curator
Do Museums Still Matter?
(Spoiler Alert: We sure think so)
#CurateSXSW

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“A paid selector of stuff for sale.”
“Senior civil servants in charge of
various departments of public works,
overseeing the Empire's aqueducts,
bathhouses and sewers.”
“A priest devoted to the care of souls.”
–History of “curator” from Tom Morton

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Kathryn Jaller
@jewseum / @kholler
“Size isn’t everything, but it certainly helps.”

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Jennifer Yin
@asianartmuseum / @yinsanity
“You just KNOW when you’re engaging with your
audience. You feel it in your gut.”

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Willa Koerner
@sfmoma / @willak
“ABC…Always be curatin’!”

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Sarah Bailey Hogarty
@sbhogarty
@deyoungmuseum / @legionofhonor
“Museums no longer have audiences, they have infinite
collaborators.”

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This can get real
semantic real quick.
So we asked a few friends from our museums and
otherwise what they think curation is. Let’s watch!!

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https://vimeo.com/87716505

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In museums, we take
curating seriously.
How do we bridge the gap between museum spaces
and digital spaces, and make sure museums continue to
matter in the age of the Internet?

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Q1
Identity Crisis: Are we
Curators or Marketers?

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My Secret Identity:
Confessions of a
former curator

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2 kinds of
posts

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2 kinds of
posts

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Marketing
or
Curating?

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The over-saturated
digital landscape
5000 ads/day
55M photos posted to Instagram daily
1B Monthly YouTube users
10M Pinterest visitors/month
26K Artworks on Art.sy

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Q2
How can museums
compete for attention
online?

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The Lost Warrior
Campaign

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Partnerships. Seriously.
What if you could curate a city?
near-accurate rendering by @origiful
Partnerships

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Be relevant

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Q3
What are we doing to
empower the
visitor-curator?

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Online

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6000 total submissions to #SFphotohunt

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On-site

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#abiggerexhibition

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Get real estate

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Start the conversation
October 26, 2013–January 20, 2014
Share your thoughts about this
exhibition on Twitter
@deyoungmuseum
#abiggerexhibition
@jeremydsutton:
Portrait of Sarah
created on ipad using
#ArtRage with an
#AdonitJotTouch stylus.
#abiggerexhibition
@deyoungmuseum
Photography not permitted in the exhibition
Monday, December 16, 13

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Q4
How has social media
changed the museum as
a whole?

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Working
directly with
artists

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“Conducting
the
orchestra”

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#FUTURESFMOMA#SFMOMAGO

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WHAT SFMOMA
ASPIRES TO DELIVER
IN 2016:!
!
• Expertise to cut through the clutter
• Invitation to participate
• Content activated through context
• Multiple points of access

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So…do museums still
matter?