Sociota is a social media management toolkit that offers features like scheduling, monitoring, analytics, and marketing across multiple social media accounts and pages. It allows users to watch feeds, schedule updates, manage connections, view analytics, and monitor keywords simultaneously across accounts. Sociota plans to expand its features, grow its customer base, and increase marketing through paid advertisements, affiliates, email campaigns, and mobile applications over the next two years.

1. Social Media Marketing, Management and Monitoring
February 2014
www.sociota.net
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2. What is Sociota?
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www.sociota.net
Sociota is a multipurpose
social media management
toolkit that offers many
useful features like
scheduling, scoring,
monitoring, analytics,
management and marketing
of your social media profiles
and pages.
Social
Media
Monitoring
Management
Marketing
Analytics
Scheduling
Scoring

3. Feature # 1: Feed Watch
The horizontally scrollable feed watch allows you to
watch the activities in all your accounts and pages
simultaneously.
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4. Feature # 2: Scheduler
The omnipresent scheduler lets you schedule all
your updates in multiple accounts at a click of a
button. Not just that, you can even upload bulk
updates at regular intervals.
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5. Feature # 3: Connection Watch
You can manage and contact all your friends across
multiple profiles and accounts on a single page
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6. Feature # 4: Analytics
The real time analytics panel provides you with
insights that you can right away incorporate in your
strategies.
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Account Analytics
Page Analytics

7. Feature # 5: Monitoring
Sociota allows you to regularly monitor the
keywords of your interest with real time updates
and analytics
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Updates
Analytics

8. Beta
Launch
Final
Launch
Low
Budget
Marketing
Full
Fledged
Marketing
TimeLine
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Sep’ 13
Jul’ 14
Apr’ 14
Jan’ 14
C
U
R
R
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N
T
S
T
A
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9. Pricing
Basic Pay As You Go Premium Corporate
Pricing Free Starts at $49 Starts at $10 Starts at $100
Frequency NA Single Time Payment Monthly and Yearly Monthly and Yearly
Good For Individuals Single Time Add-Ons Businesses and
Professionals
Organizations,
Companies and
Governments
Scheduling Limit 25 Per Day 1,000 1,000 Unlimited
Feed Limits 1 5 5 Unlimited
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We are offering flexible payment options to
cater the needs of different customer profiles

10. 2 Year Projections
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Basic Pay As
You Go
Premium Corporate Total
Customers Revenue
(Ads)
Customers Revenue Customers Quarterly
Revenue
Customers Quarterly
Revenue
Customers Total
Revenue
Jan’ 14 200 0 0 0 1 $30 0 0 201 $30
Apr’ 14 500 $50 2 $100 5 $300 1 $100 508 $550
Jul’ 14 1000 $100 5 $250 10 $600 2 $200 1017 $1150
Oct’ 14 1500 $150 10 $500 20 $1200 5 $500 1535 $2350
Jan’ 15 2500 $250 20 $1000 40 $2400 10 $1000 2570 $4650
Apr’ 15 4000 $400 30 $1500 60 $3600 20 $2000 4110 $7500
Jul’ 15 6000 $600 50 $2500 100 $6000 30 $3000 6180 $11100
Oct’ 15 8000 $800 75 $3750 150 $9000 50 $5000 8265 $18550
Dec’ 15 10000 $1000 100 $5000 200 $12000 75 $7500 10350 $25500
Total Revenue in 2 Years: USD 71,380 (INR 42,82,800)

11. Costs (2 Years)
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• Fixed Costs
– 2 Programmers (15K Per Month X 2) = INR 7,20,000
– 1 Designer (25K Per Month) = INR 6,00,000
– 1 SEO Specialist (20K Per Month) = INR 4,80,000
– Hosting (2K Per Month) = INR 48,000
• Variable Costs
– Marketing
• SEO / Link Building (10K Per Month) = INR 2,40,000
• PPC (10K Per Month) = INR 2,40,000
• Paid Social Media Ads (10K Per Month) = INR 2,40,000
Fixed Costs
(18,48,000)
Variable Costs
(7,20,000)
INR
25,68,000

12. Customers
Page URL Likes/Followers
https://www.facebook.com/Halo4nowever 224 K
https://www.facebook.com/funnypicturesatbuydips 18 K
https://www.facebook.com/BhooleBisreGeet 148 K
https://www.facebook.com/Kat.QueenofTeens 157 K
https://www.facebook.com/pages/No-Homework/648202091904407 231 K
https://twitter.com/ShawttyNatt 22.8 K
https://twitter.com/ddd_ok 155 K
https://twitter.com/dm37b 28.6 K
https://twitter.com/AidanGee1 125 K
https://twitter.com/GinadinPR 22.5 K
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Paid Users: 2Free Users: 258

13. Competitors
Feature Buffer Hoot Suite Sprout Social Sociota
Social Search No Yes Yes Yes
Analytics Limited One Time Limited Real Time
Monitoring No No No Yes
Message Archiving No Yes No Yes
Account Grouping No No No Yes
Professional Services No Yes No Yes
Connection Watch No Yes No Yes
Team Management No Basic Basic Real Time
Auto Follow/DM No No No Yes
Drag & Drop No No No Yes
Calendar Analytics No No No Yes
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14. Future Plans
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Development Marketing
Social Media
Forums
SEO
Paid Advertisements
Affiliates
Email Campaigns
Mobile Applications
Advertisements
Sentiment Analysis
Scoring Algorithm
More Networks
Team Management

15. Thank You
Contact us on info@sociota.net
for any feedback or questions
15www.sociota.net