The functional agenda for ENC Singapore PTE LLC. Details actionable items for the following areas of business: 1. Operations 2. Marketing 3. Sales The overall objective is to streamline workflow, standardize procedures, and localize products and services for the Singapore market.

1. ENC Singapore 2015
Functional Agenda:
Growth and Sustainability

2. 1
Operations: Daily Support
and Optimized Spend
As the top prioritized business function of ENC Singapore, the office will need
additional operational resources. Arrangements will be made to provide day-to-
day support allowing management to pivot into other functions.

3. 1 OPERATIONS: DAILY SUPPORT AND OPTIMIZED SPEND
1.1 Draft Standard
Operating Procedure (SOP)
A general and detailed guide into operations tailored specifically for ENC Singapore. Should provide qualitative
and instructional insight into day-to-day tasks.
Includes:
• Procedural Objectives
• Detailed Operation Workflow
• System User Guides
• Clearly Defined Roles +
Responsibilities

4. 1.2 Model New Operations
Training Program
A 1-3 month training orientation and rotation program will be planned and executed. Proper training and
understanding is paramount in ensuring quality and efficient services, as employees transition into other roles.
1 OPERATIONS: DAILY SUPPORT AND OPTIMIZED SPEND
SOP OJT+

5. 1.3 Key Measurements
And Indicators
Cost effective reallocation of resources is the primary objective of driving operational success. Ideally, tuning
the operational climate should not extend beyond 6 working months.
1 OPERATIONS: DAILY SUPPORT AND OPTIMIZED SPEND
Managing Hours on Operations < 4 hours per day
Operations Team Capacity = 2-3 Reps
6-Month Hard Cap

6. 1.4 Six-Stage Operational
Timeframe
Mar Apr May Jun Jul Aug
1 OPERATIONS: DAILY SUPPORT AND OPTIMIZED SPEND
Learning and
Understanding
[3.12.2015] Dedicate 100%
of time and resource into
becoming a vital member
of the operations team
Draft SOP
[4.12.2015] Produce final
draft of ENC Singapore’s
Standard Operations
Procedure.
Hire #1
[4.15.2015] Hire new
operations associate
Day-to-Day Support
[5.15.2015] Provide
operational support
needed alongside hire.
Model Training
Program:
[5.30.2015] Model and
streamline training
program for any additional
operation hires.
Hire #2
[8.01.2015] Hire new
operations associate, and
pass all responsibilities to
core operations team.

7. 2
Marketing: Content Creation
and Distribution
Create and distribute content to target new business and provide value-add
propositions to existing accounts. We’ll set two separate agendas laddering up to
distinctive objectives.

8. 2.1 Curate Qualified
Leads + New Business Pools
Develop strategies to find most cost-effective digital outlets to distribute content. Our aim isn’t necessarily to
turnover leads to sales, but rather to well a pool of qualified leads.
2 MARKETING: CONTENT CREATION AND DISTRIBUTION
Social Media
Communities
SEO + SEM
Strategies
Email Marketing:
Acquisition Campaigns
• Facebook
• Twitter
• LinkedIn
• Google+
• Optimize for Mobile Traffic
• Build for Bing & Yahoo
• Localize Keywords + ROI Metrics
• Build Acquisition Strategy
• Optimize for Mobile
• Drive content across platforms

9. 2.2 Value-Add Propositions
And Initiatives
Providing our existing accounts with the most appropriate, relevant market information to best inform their
business needs. Our value-add aligns directly with their business objectives.
2 MARKETING: CONTENT CREATION AND DISTRIBUTION
[Infographic]
Account Reports
Email Marketing:
Custom Campaigns
• Key Account Metrics
• Value Over Time
• Performance Analysis
• Industry Trends and Opportunities
• Competitor Analysis
• Project Specific News & Events

10. 2.3 Key Measurements
And Indicators
Qualified lead acquisition and growth is at the forefront of a successful marketing scheme. The content
created and shared will be conditioned to draw both short term and long term community engagement.
Launch and content execution of SNS platforms
2,000+ email subscribers
Consistently rising SEO keyword rankings
2 MARKETING: CONTENT CREATION AND DISTRIBUTION

11. 2.4 Eight-Stage
Marketing Timeframe
May Jun Jul Aug
Draft SEO Strategy
[05.15.2015]Provide
keywords and optimize
website content/URL.
Strategize SNS Launch
[05.30.2015] Build content
buckets and themes for each
platform. Schedule
distribution calendar.
Launch SNS
Communities
[06.30.2015] Publish
pages for FB, TW, LI and G
Strategize Email
Marketing Launch
[07.30.2015] Create
campaigns for both
demographics and build
content calendar.
Launch Email
Marketing Campaign
[08.30.2015] Distribute
first batch of emails to
both demographics.
Q3 Account
Infographic
[09.15.2015] Push third
quarter’s account metrics
and summaries for key
accounts
Sep Oct Nov Dec
3-Month Social
Sounding Report
[11.15.2015] Draft analytic
readings on first 3 months
performance of all platforms
EOY Analytics Report
[12.15.2015] Summarize
annual agendas and
supplement with
quantitative and
qualitative reports
2 MARKETING: CONTENT CREATION AND DISTRIBUTION

12. 3
Sales: Diversifying Products
and Accounts
Sales goals and targets need to be tailored through an ENC product or service.
Clearly identify what we’re selling and who we’re selling to. Our primary objective
is to serve 3 tiers of clients accounts diversifying our core business.

13. 3.1 Scale Small + Medium
Size Businesses
Convert qualified sales leads by diligently offering the “Samsung Treatment”. We invest in the small/medium
size businesses now, and grow volume and relationships long term.
3 SALES: DIVERSIFYING PRODUCTS AND ACCOUNTS
KEY
Digital Platform
Growth Indicator
S+M Business Pool

14. 3.2 Expand Network Sales
And Projects
Nurture alternative sales leads and opportunities through existing accounts. Stretch growth and revenue by
building networks into already well positioned businesses.
3 SALES: DIVERSIFYING PRODUCTS AND ACCOUNTS
KEY
Sales Person
Network Pools

15. 3.3 Plan Annual Biddings
And Niche Ventures
Delve into subjects to expand ENC, Inc.’s logistics portfolio. Find most applicable ventures and projects best
suited for our strengths, and has an approachable barrier of entry.
3 SALES: DIVERSIFYING PRODUCTS AND ACCOUNTS
E-Commerce + Courier
Parcel Services
Cold Chain
Management
Format & Manage RFP
Database
• March 19-20th | Singapore
• Registered for Exhibit
• Conference 1-day fee = $350
• July 22nd – 24th | Bangkok
• Registered for Exhibition
• Conference 3-day fee = $300
• Project Manage
• Format all proposals
• Archive RFP + proposal database

16. 3.4 Key Measurements
And Indicators
Thickening our revenue stream beyond scoped projects by Samsung is imperative to the growth and
sustainability of ENC.
Add 2-3 major accounts in addition to Samsung
Dilute Samsung revenue share to < 60%
3 SALES: DIVERSIFYING PRODUCTS AND ACCOUNTS

17. 3.5 Four-Stage Sales
Forecast Timeframe
Mar 2015
Last Mile
Fulfillment Expo
[03.19.2015] Understand
the marketplace and
find niche opportunities.
Asia Cold Chain 2015
[07.22.2015] Understand
current marketplace and find
niche opportunities
Reach Sales
Forecast + Accounts
[06.15.2016] Expand
revenue stream and share
through increased volume
Sustain Sales
Model + Accounts
[12.31.2016] Continue to
streamline sales
generation while
maintaining standards.
Dec 2015 Jun 2016 Dec 2016
3 SALES: DIVERSIFYING PRODUCTS AND ACCOUNTS

18. Key
Takeaways
Short-Term Goals Long-Term Goals
1. Immediate operations support & training
2. Materialize value-add marketing to sales
3. Explore niche ventures (e-commerce)
4. Expand revenue stream through network
1. Sustain healthy operations culture
2. Engage & Grow social media communities
3. Curate qualified sales lead pools
4. Add major accounts & dilute sales share
5. Model sustainable sales model
6. Create sustainable office culture