The presentation I gave at University of Delhi SSCBS- Convergence 2014 about how social media is changing the rules of economics by a new form of marketing.

1. Convergence 2014
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Socialnomics –
The Inevitable
Business Solution
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

2. Convergence 2014
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WHAT IS Socialnomics ?
SOCIAL + ECONOMICS
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

3. Convergence 2014
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WHAT IS the DRIVING
Force???
SOCIAL + MEDIA
Platforms
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

4. Convergence 2014
4University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

5. Convergence 2014
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Why Social Media Matters???
BIG NUMBERS Mind Boggling Numbers
REAL
$$$$$$driving Numbers
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

6. Convergence 2014
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So What is Happening on Social Media
First a few things that we have all indulged in
•Pictures – a lot of CAT and dog pictures
• Gossip
• Chain mails and messages
• Love and HATE
•Announcements
•Selfies – Word of the year 2013!
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

7. Convergence 2014
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What is Happening on Social Media
Common Belief Groups
•Photography
• Conservation
• Lobbying
•Traveling
• Fan groups
•Selfies and Groupies ( yes once again! )
•Asking and Recommending   $$$$$
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

8. Convergence 2014
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What is Happening on Social Media
What are folks Recommending ???
•Books
• Movies
• Hotels
•Startups and investment ideas
• Mobiles & Electronics
• Social Causes    ( rangde.org )
•$$$$$$$$$$
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

9. Convergence 2014
9University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

10. Convergence 2014
10University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

11. Convergence 2014
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•How did the traditional business reacted?
•It is a joke –
•This is for people with no work
•This will go away we have been around for 10os of years
•These kids don’t know how to do business
• It will never work in real world !!!!
•Who will buy from Internet.??. We want to see touch and
feel BUT
BUT
BUT
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

12. Convergence 2014
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Nothing is stronger
than an idea whose
time has come-
Victor Hugo
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

13. Convergence 2014
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•There was Stone AGE
•Bronze AGE
•IRON AGE
•Steam Engine / Automobile
/ Air TRAVEL / Nuclear AGE
• AGE OF SOCIAL
MEDIA
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

14. Convergence 2014
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Some Biggest Companies today are Social
Media Companies
Social MEDIA IS Driving the big bucks for biggest companies
Impacting
3 Rs of Age of Social MEDIA
1. Reputation   
2. Recall ??
3. REVENUE $$$
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

15. Convergence 2014
What Works on Social Media ????
 We do have some idea What
Does Not works !!!
 FORCE ?
 Monopoly ??
 HIGH Price ???
 Ostrich Approach ????
15University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

16. Convergence 2014
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So WHAT Works
???
Guesstimates
based on limited
experience
On the 3 Rs of Age
of Social MEDIA
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

17. Convergence 2014
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R-Reputation
•Instant response
•Multiple channels
•Referrals
•Influencers
( blogs, tweeters,
SM celebrities )
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

18. Convergence 2014
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R-Recall
•Contests ?
•# Hashtags ?
• Social Groups
• Emotional events
e.g special days
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

19. Convergence 2014
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R-Revenue
•Debt – Credit Card
•Volumes
•Money Mobility
•Reach
•Supply chain
•Freshness
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

20. Convergence 2014
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Viral potential
Is dependent on
USABILITY or
Entertainment
•Tatkal Train Tickets
•What to shop in Kerala ?
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

21. Convergence 2014
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Do check
•Social Media Platform
best for your business
by Neil Patel
• MOZ
• How to find social
media influencers
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

22. Convergence 2014
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Let us Socialize
•ThedesiTraveler- Facebook
•@desiTraveler -Twitter
• desi Traveler - India Travel
blog
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler

23. Convergence 2014
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 THANKS 
desi Traveler
University of Delhi SSCBS- Convergence 2014 Socialnomics - Prasad NP aka desi Traveler