This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that Facebook can be an important tool for businesses to engage with customers and promote their brand if used strategically.
Our upbringing influences how we parent in several key ways:
- Our self-image and ability to make decisions are shaped by messages received from our family as we grew up. We may struggle with self-doubt or seek approval from others due to controlling parents.
- Conflict resolution styles are also impacted—some people yell to resolve issues if that's what they experienced at home, while others were taught to avoid confrontation.
- We tend to pick friends that fill the role we had in our own family, such as seeking a parental figure if we felt responsible for others as a child.
The document summarizes a presentation on using social media for project collaboration. The presentation covered defining projects and communication, defining social media, selecting appropriate social media tools, and how work is becoming more virtualized through these tools. Key takeaways included that social media apps are communication tools, asking the right questions when selecting tools, and how work is increasingly being done remotely.
Set high but reasonable expectations for children and demand responsibility in a loving way. Children should be given age-appropriate tasks to help at home and learn the value of work. Parents must lead by example and avoid doing everything for their kids. While correcting mistakes gently, parents should not accept excuses and should teach children to take responsibility for their actions through reflection and making amends. Perseverance is important to instill good habits.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that Facebook can be an important tool for businesses to engage with customers and promote their brand if used strategically.
Our upbringing influences how we parent in several key ways:
- Our self-image and ability to make decisions are shaped by messages received from our family as we grew up. We may struggle with self-doubt or seek approval from others due to controlling parents.
- Conflict resolution styles are also impacted—some people yell to resolve issues if that's what they experienced at home, while others were taught to avoid confrontation.
- We tend to pick friends that fill the role we had in our own family, such as seeking a parental figure if we felt responsible for others as a child.
The document summarizes a presentation on using social media for project collaboration. The presentation covered defining projects and communication, defining social media, selecting appropriate social media tools, and how work is becoming more virtualized through these tools. Key takeaways included that social media apps are communication tools, asking the right questions when selecting tools, and how work is increasingly being done remotely.
Set high but reasonable expectations for children and demand responsibility in a loving way. Children should be given age-appropriate tasks to help at home and learn the value of work. Parents must lead by example and avoid doing everything for their kids. While correcting mistakes gently, parents should not accept excuses and should teach children to take responsibility for their actions through reflection and making amends. Perseverance is important to instill good habits.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
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If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
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• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
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Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
1. 21 Creative Ways To Increase Your Facebook Fanbase
http://w w w .socialmediaexaminer.com/21-creative-w ays-to-increase-your-facebook-fanbase/ April 6, 2011
If you build a Facebook Page, will fans come? This is the great hope
for many businesses. However, fans do not magically appear from
the Facebook mist.
People must be lured to your fan page. And there are some
good and bad ways to go about doing this. In this article, I’ll share a
big myth and 21 ways to drive more fans to your Facebook fan
page. (Though Facebook recently changed the “Become A
Fan” button to the new, omnipresent “Like” button – and a
fan page is called a “Business Page” or “Facebook Page” –
we can still call them fan pages and people who join are fans!)
The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first
thing you should do to get fans is invite ALL your friends from your personal profile using the
“Suggest to Friends” feature.
Unfortunately, this strategy may not be that effective and
can, in fact, often backfire. I have seen many industry gurus
complain that when they decline a fan page request, it’s
frustrating to continue to be asked again and again.
There are several reasons not to use the Suggest to
Friends feature:
Facebook users can only like up to 500 pages and may
wish to be selective. (Though I have seen it’s possible to go
over this limit).
Fan page suggestions may often build up, unnoticed. (At
last count, I have 593 overlooked fan page suggestions and am already a fan of 500!)
To aggressively pursue all your friends to join your fan page – for no apparent incentive – is
counterintuitive to the nature of social media.
So, the good news is there are many ways to promote your fan page and proactively
increase your fan base without bugging all your current Facebook friends, and also by
thinking wider than just Facebook.
Here are 21 ways to get more fans for your Facebook fan page:
#1: Embed Widgets on Your Website
Select from a number of the new Facebook Social Plugins and place them on your website and
blog. The Fan Box widget is now the Like Box and it works well to display your current fan page
stream and a selection of fans - see screenshot below with Whole Foods Market Facebook Like
Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click
the “Like” button (which makes them a Facebook fan).
Whole Foods Market Facebook Like Box.
2. You might also consider the Live Stream widget for
more advanced uses, particularly on an FBML custom
tab of your fan page itself. The Live Stream widget
allows Facebook users to add their comments to a
live event, for example, and that activity pushes out
into their stream.
#2: Invite Your Email and Ezine
Subscribers
Assuming you have an opt-in email list,
definitely send out an invitation to your
subscribers via email (several times, over time)
letting them know about your fan page and
encouraging them to join. Ideally, provide them with a
description of the page and an incentive to join.
Be sure to have the Facebook logo/badge appear
in your HTML newsletters. Instead of the usual “Join
our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our
Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually
your fan page). Users have to be a fan in order to interact with your fan page in this way.
#3: Add to Your Email Signature Block
Instead of promoting your Facebook personal profile (if you do), include a link to your fan page
in every email you send out. If you use web-based email, check out the Wisestamp signature
addon.
#4: Make a Compelling Welcome Video
Create an attractive landing tab (canvas page) with a video that explains exactly a) what your
fan page is about, b) who it’s for and c) why they should become members. The result: you’ll
increase your conversion rate from visitors to fans. One of my favorite fan page welcome videos
is by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!
(By the way, with the new Facebook changes, if your custom
welcome tab and video talk about clicking the “Become A
Fan” button, you may want to change the wording to “click the
Like button” now).
#5: Use Facebook Apps
I recently tested a new live video-streaming app called
Vpype. The app adds a tab to your fan page called “Shows”
and when you broadcast as your fan page, everyone can
view by default. (You can also broadcast as your personal
profile and selectively invite friends/friend lists). I wrote up a
review of this app here. By announcing via Twitter, your
personal Facebook profile, your blog and your email list, you
can broadcast regular live Internet TV shows from your fan page and create much buzz.
Another example of app integration is Target’s “Bullseye Gives” campaign. Target had their fans
vote on which of ten charities they most wanted to see the company donate to. By voting, a
3. post goes out onto your Facebook wall and into the News Feeds of all your friends, thus providing
Target with valuable exposure. (For custom apps, see companies like Buddy Media, FanAppz,
Wildfire Apps, Involver, Virtue, Context Optional.) [UPDATE: Thank you to Context Optional, the
creators of Target’s “Bullseye Gives” campaign!]
#6: Integrate the Facebook
Comment Feature
My favorite example of this is the t-shirt
company Threadless. On their landing tab
(canvas page), you can view and purchase t-
shirts as well as Like and comment on any
item and choose to have that comment
posted to your Facebook profile, as shown in
this screenshot:
(Screenshot of Threadless Facebook Fan
Page landing tab)
Threadless actually has their landing tab set up
so visitors don’t have to become a fan to
purchase/comment/interact. Yet they have
organically built well over 100,000 fans.
As users comment on
items, that activity is
pushed out into
their stream (profile
wall and their friends’
News Feeds), which
creates valuable
viral visibility for your
fan page.
For further information
on adding the
comment box to your
FBML page/app, see
these pages.
#7: Get Fans to
Tag Photos
If you host live events, be sure to take plenty of photos (or even hire a professional
photographer), load the photos to your fan page and encourage fans to tag themselves.
This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure.
And, a picture says a thousand words – we notice the thumbnails in our feed more than text. (Props
to Nick O’Neil for this tip.)
#8: Load Videos and Embed on Your Site
Facebook’s Video feature is extremely powerful. You can load video content to your Facebook
fan page, then take the source code and embed on your blog/website. There is a “Become
a Fan” button right in the video itself. For an excellent tutorial, see Nick O’Neil’s post: How To
Get Thousands of Facebook Fans With a Single Video.
4. [UPDATE: Since Facebook changed the Become a Fan button to the Like button, embedded
Facebook videos now display a white watermark hotlink of the Facebook name in the
upper left corner of the video player - see first screenshot below. This is a clickable link that
goes to the original video page on your fan page. If the visitor to your site clicks through to
Facebook from your video, and they are logged into Facebook at the time, they will see a Like
button at the top left corner of the video player - see second screenshot below.]
(Screenshot shows example of an
embedded Facebook video on an
external site)
(Screenshot shows the same video
on the original page of the fan page
with the Like button)
#9: Place Facebook Ads
Even with a nominal weekly/monthly
budget, you should be able to boost
your fan count using Facebook’s
own social ad feature. It’s the most
targeted traffic your money can
buy. To buy an ad, scroll to the foot
of any page inside Facebook and
click the link at the very bottom that
says “Advertising.” From there, you
can walk through the wizard and
get an excellent sense of how
many Facebook users are in your
exact target market.
Then, when you advertise your
fan page, Facebook users can
become a fan (click the Like
button) right from the ad as
shown in the screenshot below.
Additionally, Facebook displays
several of your friends who
have already liked you, thus
creating social proof.
My book with Chris Treadaway, Facebook Marketing: An Hour a Day (Sybex)
contains comprehensive instructions on maximizing your marketing through
Facebook social ads.
#10: Run a Contest
This is somewhat of a gray area because Facebook changed their
Promotional Guidelines last year. Essentially, you need prior written
permission from Facebook and need to be spending a significant amount on
ads per month. However, you CAN require Facebook users to become a
fan of your fan page in order to enter a contest, sweepstakes, drawing or
competition. See these two posts for further explanation. PLUS, good news: you
CAN run contests and sweepstakes with the use of the apps created by
5. Wildfire App.
#11: Link to Twitter
Link your Twitter account to your Facebook fan page and automatically
post your Facebook content to Twitter. You can edit what gets posted,
choosing from Status Updates, Photos, Links, Notes and Events.
You have 420 characters on the Facebook publisher and 140 on Twitter. In the
tweet that goes out, Facebook truncates your post past a certain
character count and inserts a bit.ly link back to your fan page. To track
click-through stats on that link, just paste the bit.ly link that Facebook created for
you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link!
I also recommend you promote your Facebook fan page on your Twitter background and
possibly in your Twitter bio/URL field too.
#12: Get Fans to Join Via SMS
Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure
your username. Then, to join your fan page, Facebook users just send a text message to 32665
(FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their
mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note
that this only works for Facebook users with a verified mobile device in his or her account.)
#13: Use Print Media
Look at every piece of print media you use in your business. Your Facebook fan page (as well as
Twitter and any other social sites you’re active on), should be clearly displayed. Put your
Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print
newsletter, magazine ads, products, etc.
#14: Display at Your Store/Business
If your business is run from physical premises, put a placard on the front desk letting your
customers know you’re on Facebook. Ideally, you have a simple, memorable username.
Incentivize customers to join right away via their mobile device and show you/your staff
the confirmation for some kind of instant reward!
You might give out physical coupons promoting your fan page. For restaurants, put the
Facebook logo, your username and a call to action on your menus.
I was at a hotel in San Francisco last fall and they had a placard in the elevators promoting their
presence on Facebook and Twitter. The sign was very noticeable because of those ubiquitous
Facebook and Twitter logos/colors!
#15. Add a Link on Your Personal Profile
If you’d like to promote your fan page to your Facebook friends, just under your photo on your
personal profile there is a section to write something about yourself. I call this the “mini bio” field and
strongly suggest adding a link to your fan page like so:
Be sure to format the URL with http:// otherwise it will not
6. Be sure to format the URL with http:// otherwise it will not
be clickable with just the www’s. You have a limited amount of
characters, so keep it succinct and leave out the www’s. You
can put in hard line breaks though to make the content easier
to read.
#16: Add a Badge/Button to Your Profile
Using an app like Profile HTML or Extended Info, you can
create your own custom HTML, including a Facebook
badge and/or graphic embedded, as shown in the screenshot
below:
#17: Use the Share Button
The Share button is all over Facebook and is a very handy
feature. It only works for sharing on your personal profile. So
periodically go to your fan page, scroll toward the bottom left
column and click the “Share+” button. Add a compelling
comment along the lines of exciting news, recent changes,
special incentives, etc., happening on your fan page and invite
your friends to join if they haven’t already. I find the Share button
far more effective than the Suggest to Friends approach. (And,
if you’d like to Share content from the web on to your fan page
vs. profile, I highly recommend using the Hootlet bookmarklet
tool at HootSuite.com).
#18: Use the @ Tag
As long as you’re a fan of your own fan page, you can “@ tag”
it on your own personal profile wall. From time to time, you can
let your friends know about something happening on your fan
page by writing a personal status update that includes tagging
your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your
fan page name (this works whether you have your username registered or not), and it will appear
from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can
choose to click on.
#19: Autograph Posts on Other
Walls
A subtle way to gain more visibility for
your fan page is to add an @ tag for your
fan page when writing on your friends’ walls
as a way to sign off.
I would use this one sparingly and, again,
monitor the response from your friends. I have
never been a fan of adding a signature block
on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked
right back to our profile anyway. But the simple @ tag could be effective.
#20: Autograph Other Fan Pages
As with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use
7. the same technique when posting on other fan pages. This needs to be used with
discretion and I would advise against doing this on any potentially competing fan page!
#21: Maybe Use “Suggest To
Friends”
I won’t rule this one out completely as it
does depend on how many friends
you have, your relationship with your
friends, how often you suggest fan
pages/friends to your friends, etc (see
‘The Big Myth’ above). But I do
recommend monitoring the response
to this technique – perhaps simply by
asking for feedback in your status update.
So, these are just 21 ways to create strategic visibility and
promote your Facebook fan page.
Let’s hear from you. Which ones have you implemented
with success? Plus, do feel free to add any of your own
creative promotional ideas in the comments box below!
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