This document summarizes a presentation on gamification given by Kevin Werbach. Some key points from games that can be applied to other activities include levels, points, progression, quests and avatars. Gamification can be used to make boring tasks more motivating by appealing to psychological needs for competence, autonomy and relatedness. Game design principles like feedback, failure, onboarding and narrative can help engage users. Gamification has many potential applications including learning, work optimization and changing behaviors.

1. Kevin
Werbach
The
Wharton
School,
University
of
Pennsylvania
Twi9er:
@kwerb
Socialize
2014,
Tel
Aviv
June
2014

2. GamificaHon
/
Prof.
Kevin
Werbach
When
I
say
the
word
GAMES
what
do
you
think
of?

3. GamificaHon
/
Prof.
Kevin
Werbach
CREDIT:
h9p://www.flickr.com/photos/mikaelmieUnen/4237381930/

4. GamificaHon
/
Prof.
Kevin
Werbach
h9p://commons.wikimedia.org/wiki/File:Jigsaw_puzzle_01_by_Scouten.jpg

5. GamificaHon
/
Prof.
Kevin
Werbach

6. GamificaHon
/
Prof.
Kevin
Werbach

7. GamificaHon
/
Prof.
Kevin
Werbach
Games?

8. GamificaHon
/
Prof.
Kevin
Werbach
Games?!

9. GamificaHon
/
Prof.
Kevin
Werbach
Games!?!

11. GamificaHon
/
Prof.
Kevin
Werbach
100
million
…in
41
days

12. GamificaHon
/
Prof.
Kevin
Werbach
2
billion

13. GamificaHon
/
Prof.
Kevin
Werbach
9
billion

14. GamificaHon
/
Prof.
Kevin
Werbach
what
can
we
learn
from
games
to
help
with

16. The process of making
activities more game-like.

17. GamificaHon
/
Prof.
Kevin
Werbach
17

18. GamificaHon
/
Prof.
Kevin
Werbach
18
Levels
Points
Resource
Collec4on
Progression
Quests
Avatars
Social
Graph

19. GamificaHon
/
Prof.
Kevin
Werbach
19
Levels
Points
Progression
Badges
Social
Graph
Quests
Avatars
Rewards

20. Not
So
New,
Actually

21. Not
So
New,
Actually

22. Not
So
New,
Actually
Points
Badges
Leaderboards

23. Psychology
Design
Analy4cs

24. Psychology
Design
Analy4cs

25. F
U
N

26. GamificaHon
/
Prof.
Kevin
Werbach
Boring
Tasks

27. GamificaHon
/
Prof.
Kevin
Werbach
Boring
Tasks

28. Learning
and
Training

29. GamificaHon
/
Prof.
Kevin
Werbach
Human
Resources

30. GamificaHon
/
Prof.
Kevin
Werbach
Work
OpHmizaHon

31. GamificaHon
/
Prof.
Kevin
Werbach
Traffic
CongesHon

32. Even
the
IDF!

33. GamificaHon
/
Prof.
Kevin
Werbach
…and
the
NSA!

34. GamificaHon
/
Prof.
Kevin
Werbach
…
and
Al
Qaeda!

35. GamificaHon
/
Prof.
Kevin
Werbach
?
games
HOW
DO
MOTIVATE?

36. Self
DeterminaHon
Theory
GamificaHon
/
Prof.
Kevin
Werbach
36
Competence
Autonomy
Relatedness

37. GamificaHon
/
Prof.
Kevin
Werbach
10
Things
Game
Designers
Know
1. Frequent,
acHonable
feedback
2. Safe
spaces
to
fail
3. Onboarding
and
scaffolding
4. Level
design
5. Frequent
small
wins
à
periodic
epic
wins
6. Tuning
based
on
user
data
7. MulHple
reward
categories
8. Curiosity,
puzzles,
and
surprise
9. Coherence
through
narraHve
10. It’s
the
experience,
stupid
(and
businesspeople
should!)

38. Think
Like
a
Game
Designer

39. Think
Like
a
Game
Designer

40. Onboarding
Climbing
Rest
Rest
Boss
Fight
Climbing
Scaffolding
Level
Up
Think
Like
a
Game
Designer

41. Onboarding
Climbing
Rest
Rest
Boss
Fight
Climbing
Scaffolding
Level
Up
Think
Like
a
Game
Designer

42. Be
Careful

44. Prof.
Kevin
Werbach
werbach@wharton.upenn.edu
Twi9er:
@kwerb
Available
in
paperback
&
ebook
h9p://wdp.wharton.upenn.edu/books/
thank
you!