The document is a proposal from Emily Chen to build out a comprehensive and interactive marketing strategy for SocialFlow. The proposal outlines goals of demystifying networked communication, gathering product feedback, and crowdsourcing use cases. It then details deliverables such as developing multimedia content around SocialFlow's insights and partnerships and case studies. Metrics for evaluation include analytics and social media listening. Emily highlights her experience in publishing, passion for storytelling and community building, and proficiency with tools to qualify her for the role of Marketing Associate.

1. +
Building out a comprehensive and interactive
marketing strategy for SocialFlow
A Proposal by Emily Chen

2. + Are you looking for a marketing associate who’s as
passionate about optimizing networked sociality as
these guys are?

3. +
Roadmap
I. What I will deliver
II. How I am qualified to
deliver effectively

4. +
SocialFlow Marketing Goals
Demystify networked communication
Gather feedback about product
Crowdsource suggestions for different use
cases and implementation

5. + Whom are we
communicating to
?

6. +
Current
SocialFlow
clients

7. +
Leaders in
the digital
marketing/pu
blishing
space

8. +
Social Media
Strategists &
Community
Managers

9. +
and anyone else who
uses Twitter to share
information

10. +
Deliverables

11. +
Develop multimedia content that
addresses:
SocialFlow’s unique insights about the
direction of social media optimization
SocialFlow’s partnership developments
Stuff our partners work on

12. + Case studies and engaging visualizations
of networked communication in:
brands
sports Twitter TV
news

13. and use this
content to start
as many
+ conversations
as possible
(foster more user-
generated content
about SocialFlow)

14. In-depth Google
Analytics analysis (eager
to look at insights from
audience segmentation)
Quantitative FB + Twitter
Evaluate Insights
content
strategy and
generate Social media listening
frequent for sentiment analysis
reports using:

15. +
Look at
audience graphs
to find
opportunities to
expand brand
reach.

16. +
Work with Marketing Manager to
decide how/if customized
Facebook iFrame tabs fit into an
interactive marketing strategy.
- Plan and implement, if appropriate.

17. +
Why me?

18. + for storytelling
Love
and experience in
publishing has given
me strong intuition
about
- how to identify each
audience
- the best
copy, interactive
content, and
conversations for each
platform

19. +
Passionate about using
quality content to build
community
- Almost accepted admission to M.S. in Digital
Media at Columbia Journalism School
- Videoblogged events for Performa ’09 and
The L Magazine
- attendee of Transmedia NYC meetups

20. + I’m highly organized.
- Prepared entire video libraries at WomansDay.com and CountryLiving.com for migration
to Brightcove video player
- Independently produced CountryLiving.com’s 2010 online holiday gift guide
- Managed clothing samples for 5 simultaneous photo stories in Seventeen magazine
2009 Prom Issue

21. +
Proficient in Photoshop:

22. +
Love feedback:
This is the first Powerpoint I’ve made and
I look forward to making these vastly
better!

23. And lastly, I want to learn
about the development of
SocialFlow and help as many
+ people as possible to discover
its use.
Thank you in advance for considering
me for the position of Marketing
Associate.