This document summarizes Jacque Lewis's project programming a schedule for the My Network TV channel. Some key changes made include adding the shows "Mind, Body, and Soul" and "Judge Karen" in the morning block and "America Now" and "Right This Minute" in the noon block. The evening schedule was rearranged to add shows like "Boston Legal", "The Closer", and "Fringe" to keep audiences engaged. Lewis concludes by questioning whether program directors will still be needed in the future as viewers increasingly watch shows on their own schedules through DVRs and on-demand services.
#uusiMTV Lindholm - TV Is The New Digital: Potentiaalia ja kasvuvaraa kakkosr...Martti Lindholm
IAB Finland järjesti 3.10.2013 SOME-markkinointia 2.0 -seminaarin, jossa kävin kertomassa tositarinoita MTV:n #SocialTV sekä #2ndScreen -toteutuksista 2012-2013.
Presikseni piti sisällään vähemmän ikävystyttävää tekstiä, mutta sitäkin enemmän räjähtäviä animaatioita, kuvia sekä hurmoshenkistä ilosanomaa.
Vain ääniraita puuttuu. Pahoittelut.
Social TV: No Return to Regularly Scheduled ProgrammingSpredfast
Social media is transforming the way that viewers and networks interact. Media companies are finding new ways to bring fans closer to the talent, programming, and content they love with social integrations. Fans are shaping their viewing experience—participating in social votes and second screen conversations. Tune in live to hear media leaders discuss recent innovations and share their predictions for the future of Social TV.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
#uusiMTV Lindholm - TV Is The New Digital: Potentiaalia ja kasvuvaraa kakkosr...Martti Lindholm
IAB Finland järjesti 3.10.2013 SOME-markkinointia 2.0 -seminaarin, jossa kävin kertomassa tositarinoita MTV:n #SocialTV sekä #2ndScreen -toteutuksista 2012-2013.
Presikseni piti sisällään vähemmän ikävystyttävää tekstiä, mutta sitäkin enemmän räjähtäviä animaatioita, kuvia sekä hurmoshenkistä ilosanomaa.
Vain ääniraita puuttuu. Pahoittelut.
Social TV: No Return to Regularly Scheduled ProgrammingSpredfast
Social media is transforming the way that viewers and networks interact. Media companies are finding new ways to bring fans closer to the talent, programming, and content they love with social integrations. Fans are shaping their viewing experience—participating in social votes and second screen conversations. Tune in live to hear media leaders discuss recent innovations and share their predictions for the future of Social TV.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
TV Programming Assignment
1. Jacque Lewis
Radio/TV Programming
12.13.13
WUXP –My Network Narrative
This project really opened my eyes with the way TV programming works. I’m not
completely sure if it could lead to a career move for me since it seems like it could be a stressful
job, but it successfully changed the way I view programming. From looking at My Network’s
original schedule, I could tell they were trying to hit different audiences. Perhaps to help snag
anyone who could be channel flipping as they’re trying to find something to watch. There were
shows I would watch and there were most definitely shows I wouldn’t watch. Though with that
said, it was still pretty difficult to change certain parts of the schedule around since some of the
shows that was already put in place seemed to fit their programmed time slot. Never the less, I
attempted to create a schedule of shows that could or couldn’t work depending on who’s
watching. Let’s jump into each day part and review what all I changed.
Early Mornings (Mon – Friday, 5-9am)
Since My Network’s programming before 7:00PM is stripped, I decided to keep this
same method in place. Though one thing I did change was the two paid programs set to air at
6AM every morning, I opted to change that to purchase off cable syndication rights of Bishop
TD Jakes’ Mind, Body, and Soul. Since this is an early deal, basically taking a page from BET
who has early syndication rights of Scandal currently in place, I’m taking a chance putting this
on air. The fact that there’s not enough episodes to go around and the fact I decided to strip it
will result in more repeat of reruns to air. Either way, the programming decision was made to
keep the audience who’s watching Shepherd’s Chappell, a religious program which comes on at
5AM every day, from tuning away. Keeping a 2 hour religious block will help attract different
2. Jacque Lewis
Radio/TV Programming
12.13.13
brands that cater to mothers, or elderly people. Okay, Mind, Body and Soul isn’t completely
religious, but it will snagged some of the viewers who watch Shepherd’s Chappell.
Morning (Mon – Friday 9am-12)
Now for the Morning Day-Part when everyone’s up. Once again, the court programs
seem to fit like glue, so I decided to move a couple of shows around. Instead of starting 9AM
with America’s Court, I opted to take a chance on another black lead TV show, Judge Karen, for
an hour programming block. After Judge Karen, Paternity Court, which also features a black
Judge, comes on for an hour. Just looking at this, I am taking a chance by placing Judge Karen
before Paternity Court but it’s a risk that might just paid off since a black audience, and perhaps
a white audience as well, should already be watching at 9AM by force of habit. Though, not
completely sure if the shows can stand against Today on NBC or Live with Kelly and Michael on
ABC. After Paternity Court, The People’s Court and its royal fan base takes over the remainder
of the Day-Part.
Noon (Mon – Fri 12-4PM)
Now for the Noon Day-Part, I decided to take out The People’s Court to insert two more
shows into the schedule. America Now, a daily lifestyle television magazine program, and Right
This Minute, a show geared toward young adults that features videos that went viral. These two
shows will throw viewers off at first but I’m relying on two programming strategies to make this
successful. First, there’s the force of habit strategy, I’m hoping loyal viewers of The People’s
Court will tune into these two shows by accident and fall in love with them. Second, I’m
hammocking these shows between Judge Mathis and Judge Judy, which will hopefully cause
viewers to tune in leading out of Judge Mathis and tune in before leading into Judge Judy. It
3. Jacque Lewis
Radio/TV Programming
12.13.13
throws off the blocking of all the court shows My Network currently has programmed but it
could possibly work out.
Early Fringe (Mon- Fri 4-6PM) and Prime Access (Mon – Fri 6-7PM)
The successful People’s Court I took out earlier now serves the 5PM 1 hour timeslot,
replacing Jeopardy and Family Feud and cutting down on the blocking that was originally in
placed since both shows come on again at 6:00 and 6:30. The People’s Court loyal fan base, who
also watched Judge Judy I’m sure should appreciate this change and stay tuned in for Jeopardy
and Family Feud. Another change that I’m sure will throw people off would be America’s Court
and Justice for All being moved from the morning day-part to the Prime Access Day-Part.
Broadcasting at 6PM, these two court rooms will be great for the audience who doesn’t
necessary want to watch the news during this time slot. Not to mention the audience of Family
Feud, which features a block host, will be sure to tune in and watch a black judge in action on
America’s Court, successfully capturing the black demographic.
Prime Time (Mon – Fri 7-10PM)
One thing the managers at My Network love to do is double, it’s almost annoying how
many shows are broadcasted back to back, but if that makes the most money I guess I can’t
blame the programmer for doing what he or she needs to do to keep their job. The Prime Time
schedule as a whole featured a checker boarding programming strategy. A strategy I didn’t even
bother to change. On Mondays, I took out the second broadcast of Law and Order: SVU to
include Boston Legal. This will hopefully keep some of the audience from Law and Order: SVU
4. Jacque Lewis
Radio/TV Programming
12.13.13
from tuning out creating a strong lead-in for the show. Especially since the shows are similar,
well, somewhat similar. The laughs don’t stop at Boston Legal, since The Middle comes on right
after keeping the audience’s channel locked on My Network courtesy of Jacque Lewis.
Tuesdays, I did something similar, except this time, instead of a serious show and then a show
that’s somewhat serious and funny, I took two comedy dramas and blocked them together. The
original schedule already had Bones in place, so I took out the unnecessary second broadcast of
Bones in place and replaced it with Chuck, another Comedy Drama series. Once again, I hope to
keep the same audience in place since both nights features established and strong lead-in
programs. Let’s move to Wednesday Nights where the doubling continues, fans of drama and
court shows must love this network, but I’m digressing. The second broadcast of Law and
Order: Criminal Intent is cut off to make room for The Closer, the second off-cable syndicated
show for the network, following the same pattern I made Monday night of anchoring with a
drama like Law and Order and cooling down with a Drama-Comedy like Boston Legal, though
The Closer is little more serious than Boston Legal. As far as I know, The Closer syndication
rights are spread across 16 Fox Stations, though Nashville, TN doesn’t seem to be on the list, at
least from my research.
Thursdays, we have the doubling of House, I once again, changed this block by adding
Fringe to the lineup and deleting the second broadcast of House. Of course like Monday-
Wednesday, this was done to hopefully keep the audience in place for the shows during the 8-
9PM broadcasts.
Fridays, should now be called “Comedy Night,” I took out the second broadcast of the
comedy drama Monk and added in two episodes of 30 Rock, which is currently syndicated on
5. Jacque Lewis
Radio/TV Programming
12.13.13
cable. Monk leads in, 30 Rock takes the ball from 8-9PM and hand it over to The Middle who
then passed the ball to The Simpson who scores the game winning shot for the night.
Late Fringe (10-10:35pm) Late Night (10:35-2am)
I didn’t do much with the Late Fringe and Late Night Day-Parts, I just rearranged the
schedule to double Seinfeld at 10:30PM and 11:00PM to hopefully help combat the lost audience
due to the late night talk shows that come on during that time period. Andy Griffith is then moved
to 10:00PM and 11:30 PM respectively.
Weekends Early Morning (Sat. 5-9AM) and Morning (Sat 9-12PM)
Since the day-part leads in with Paid Programing, I decided to keep that schedule intact. I
then moved Our World with Black Enterprise from 6:30AM to 7:30AM, with a strong lead-in
created from Comments with Dr. James Haney. I added Black Enterprise’s sister show Black
Business Report after Our World at 8AM. We then end the day part with Hollywood: Teen
Edition, a behind the scenes show that geared toward teenagers.
At 9:00AM, I removed the Paid Programs in place to include omg! Insider, a show about
the latest gossip in entertainment, and the original Made in Hollywood geared toward every age
group.
Weekends Noon (Sat. 12-4PM), Early Fringe (Sat. 4-6PM), Prime Access (Sat. 6-7PM)
Since the original schedule had a family movie in place, I decided to follow the same
pattern inserting Space Jam. An animated-live action family movie about, retired basketball
player, Michael Jordan, helping Bugs Bunny and the gang win an important game.
6. Jacque Lewis
Radio/TV Programming
12.13.13
I didn’t do much with the Early Fringe and Prime Access Day-Parts. I just switched
Titans All Access and Jeopardy to 5PM so a huge audience is watching when the SEC Bowl ends
at 5PM. Entertainment tonight will come on afterwards at 6PM heading towards the Prime-Time
schedule of the night.
Weekends Prime Time (Sat. 7PM -10PM) and Late Night (Sat 10PM-2AM)
I decided to drop the movie broadcasts that’s typically done every Saturday Night to add
shows that originally came on later in the night. I took Burn Notice and put it on at 7:00PM,
hopefully creating a strong lead-in for ROH wrestling. I only did it because I’m a wrestling fan
and only wish the best for any upstart wrestling promotion, if it isn’t successful it can always be
moved back. Prime time ends with a weekend broadcast of Bones which was originally set to
broadcast at 11PM that night. Burn Notice and Bones should keep the audience locked in to
watch ROH Wrestling. The 11PM slot that Bones was in now holds two episodes of American
Dad, a show originally set to broadcast at 2AM Saturday morning. Doing this keeps the audience
who watch the two episodes of The Office at 10PM.
Weekends Early Morning (Sun 5-9AM) and Morning (Sun 9-12PM)
Finally we have Sunday, I once again, removed two of the Paid Programming and
inserted It’s Always Sunny in Philadelphia in the 5AM timeslot follow by House of Payne at
5:30AM. It’s random, but it’s meant to catch anyone who’s getting up early Sunday morning or
someone who’s still up from the night previously channel flipping for some comedy to watch.
7. Jacque Lewis
Radio/TV Programming
12.13.13
For my morning day part I just did some more rearranging putting Wood Mont Baptist
Church on at 9AM instead of 10:30AM, putting This Old House on right after it and following it
with This Right Side with Armstrong Williams.
Weekends Noon (Sun 12-4PM), Early Fringe (Sun. 4-6PM), Prime Access (Sun. 6-7PM),
Prime Time (7PM-10PM) and Late Night (10PM-2AM)
There was more rearranging on my part done as I moved Entertainment Tonight from
2PM to 4PM. I kept Bloopers and Judge Judy in their respective time slots, I’m sure their
audience will feel grateful for it. For the Primetime timeslot, I took two comedies that was
scheduled early the next morning and place them at the 7PM Lead-in. First Family comes on at
7:00 while Mr. Box Office comes on right after it. I then put ROH Wrestling on at 8:00PM with
Burn Notice following at 9PM. One might asked why I didn’t put Burn Notice on 7:00PM like I
did Saturday, and it’s a great question. My reasoning is so that The First Family can have a
strong audience watching when Judge Judy ends at 7PM.
Sunday Night concludes with a movie, which, in this particular case will be the Amazing
Spiderman, which is about a young college student with Spider-like superpowers who saves the
city from destruction. The goal of the movies will be to bring in an older audience who may not
have to work in the early morning Monday morning.
8. Jacque Lewis
Radio/TV Programming
12.13.13
Conclusion
This took longer than expected, but I got it done, and with that said, this will probably be
the last time I ever program anything. Doing this for a class project is one thing, but doing this
with my job on the line is downright scary. I have a greater respect for anyone who does this for
a living which brings me to the conclusion after the conclusion.
Death of the Program Director?
As someone who’s been a DVR (Digital Video Recorder) guy since about 2006, I often
wonder if anyone thinks about timeslots anymore. The only shows I watch live are Sports
related, and even then I’m watching about 10 minutes behind. I can’t remember the last time I
watched a show at its original time slot. I also remember reading in the Huffington Post that
there are DVRs in more than 50 percent of American Households. So If I find it inconvenient to
watch a show when a programmer asks me to, I wonder who doesn’t. There’s still time, but one
day programmers will be completely useless due to the fact that everyone will be used to
watching their favorite shows on their time.
This assignment not only open my eyes to the world of programming, but it also made
me realize how much I rely on my DVR to do my TV watching. In the process of inputting
programs, I found new shows that interest me. Something that would have never happened just
watching what’s on my recorded list. Something that DVRs will completely killed if companies
aren’t careful is the world of discovery, being stuck watching the same programs over and over
again can force a habit of TV watching that keeps the audience stuck in their routine of programs
that they’re used to watching.
9. Jacque Lewis
Radio/TV Programming
12.13.13
Either way, I can’t see the job of a program director as a needed job in the future (10-15
years). In the near future, the job will continue to attract the best of the best as more networks
open up for business. Though, as more people become addicted to On-Demand Programming,
the more jobs that will be cut, and that’s a progressive, yet scary thought, but fear is a part of
progression, right? We’ll find out soon enough.
The Money
Formula for purchase: $10,000 or $5,000 multiply by 5 multiply by 52wks a year.
Formula for ad rates: Ex. Early Morning: $80 per point (5) $400 multiply by 24 (24 commercials
in a 12 minute period) = $9600.00 multiply by 5 = 48,000 multiply by 52 = 2,496,000
Shows Added: TD Jakes: Mind, Body, and Soul – Off Cable - First Run– Early Morning $10.000
per show – “The hour long, weekly chat fest combines an entertaining mix of celebrity
interviews, impassioned discussion and expert advice while shining a spotlight on ordinary
people with extraordinary stories.” – quoted from imdb.com -2.6 million to purchase.
$80 per point (5) $400 multiply by 24 (24 commercials in a 12 minute period) = $9600.00
multiply by 5 = 48,000 multiply by 52 = 2,496,000 in ad revenue
Judge Karen – First Run - Morning – $10,000 per show – Court Show featuring Karen Mills-
Francis. 2.6 million to purchase
$85 per point (7) $595 multiply by 24 (24 commercials in a 12 minute period) = $14,280.00
multiply by 5 = 71,400 multiply by 52 = 3.712,800 in ad revenue
America Now – First Run - Noon - $10,000 per show – News Magazine Show- 2.6 million to
purchase
10. Jacque Lewis
Radio/TV Programming
12.13.13
$85 per point (3) $255 multiply by 12 (12 commercials in a 6 minute period) = $3,060 multiply
by 5 = 15,300 multiply by 52 = $795,600 in ad revenue
Right this Minute –First Run - Noon - $10,000 per show – “News you want to share and the best
viral videos, before you see them anywhere else.” – quoted from “rightthisminute.com” - 2.6
million to purchase
$85 per point (3) $255 multiply by 12 (12 commercials in a 6 minute period) = $3,060 multiply
by 5 = 15,300 multiply by 52 = $795,600 in ad revenue
Boston Legal –Off Network - Prime-Time - $5,000 per show – “This Spinoff of The Practice will
focus on Civil Law.” – Quoted from imdb.com - 1.3 million to purchase
$200 per point (15) $3000.00 multiply by 12 (24 commercials in a 12 minute period) = $36,000
multiply by 5 = 180,000 multiply by 52 = $9,360,000 in ad revenue
Chuck – Off- Network - Primetime - $10,000 per show – “When a twenty-something computer
geek inadvertently downloads critical government secrets into his brain, CIA and NSA assign
two agents to protect him and exploit such knowledge, turning his life upside down.” – quoted
from imdb.com - 2.6 million to purchase
$200 per point (15) $3000.00 multiply by 12 (24 commercials in a 12 minute period) = $36,000
multiply by 5 = 180,000 multiply by 52 = $9,360,000 in ad revenue
The Closer – Off- Cable - Primetime - $10,000 per show – “Deputy Police Chief Brenda Johnson
runs the Priority Homicide Division of the LAPD with an unorthodox style. Her innate ability to
read people and obtain confessions helps her and her team solve the city's toughest, most
sensitive cases.” – quoted from imdb.com -2.6 million to purchase
11. Jacque Lewis
Radio/TV Programming
12.13.13
$200 per point (15) $3000.00 multiply by 12 (24 commercials in a 12 minute period) = $36,000
multiply by 5 = 180,000 multiply by 52 = $9,360,000 in ad revenue
Fringe – Off Network - $10,000 Primetime - per show –“A television drama centered around a
female FBI agent who is forced to work with an institutionalized scientist in order to rationalize a
brewing storm of unexplained phenomena.” – Quoted from imdb.com - 2.6 million to purchase
$200 per point (15) $3000.00 multiply by 12 (24 commercials in a 12 minute period) = $36,000
multiply by 5 = 180,000 multiply by 52 = $9,360,000 in ad revenue
30 Rock – Off Network $10,000 Primetime - per show – “Liz Lemon, head writer of the sketch
comedy show "TGS with Tracy Jordan", must deal with an arrogant new boss and a crazy new
star, all while trying to run a successful TV show without losing her mind.” - 2.6 million to
purchase
$200 per point (15) $3000.00 multiply by 12 (24 commercials in a 12 minute period) = $36,000
multiply by 5 = 180,000 multiply by 52 = $9,360,000 in ad revenue
Weekends
Formula for Purchase: EX. $10,000 or $5,000 multiply by 52 (52 wks a year) - $520,000
Black Enterprise Business Report: First run – $10,000 – Early Morning – per show – The latest
in news as it pertains to minority owned businesses. $520,000 to purchase
$50 per point (5) multiply by 12 (12 commercials in a 6 minute period) = $3000.00 multiply by
52 = $156,000 in ad revenue
12. Jacque Lewis
Radio/TV Programming
12.13.13
Space Jam - Movie – Price - ?
$50.00 multiply by 5 = $250.00 multiply by 48 = $12,000 (48 commercials in a 24 minute
period) “Michael Jordan agrees to help the Looney Toons play a basketball game vs. alien
slavers to determine their freedom.” – quoted from imdb.com
$12,000 in ad revenue
The Amazing Spiderman – Movie – Price - ?
$75.00 multiply by 7 = $525.00 multiply by 48 = $25,200 (48 commercials in a 24 minute
period) “Peter Parker finds a clue that might help him understand why his parents disappeared
when he was young. His path puts him on a collision course with Dr. Curt Connors, his father's
former partner.” – Quoted from imdb.com - $25,200 in ad revenue
55,313,200 in Total Revenue
All Paid with Cash
From the shows I added, I think I did a good job in determining what show to insert into the
schedule. I will have to keep my eye on Mind, Body, and Soul, Judge Karen, Right this Minute,
and America Now, assuming I did the math right, I’m not breaking even, but of course if the
rating’s higher I have nothing to worry about, but I definitely would have to keep my eye on
those shows and maybe do a Cash and Barter agreement instead. Either way, I would probably