This document summarizes a presentation by the Nebula group on their social tourism company. It introduces the 6 group members and provides an executive summary. It then discusses the company overview including locations, administration framework, mission, vision, and values. It also covers competitive advantages, micro and macro environments, marketing strategies including targeting, positioning, and the 7Ps. Financial information is presented including revenue, costs, income over 3 years. Key ratios are analyzed. Break even points are calculated for each year. Finally, growth strategies are discussed.

1. Welcome to Our
Presentation
Group : Nebula

2. Serial No Name ID NO
01. Md. Zahidul Islam 54
02. Md. Osman Gani 66
03. Md. Mamun Hasan 96
04. Akash Shikder 82
05. Md. Saddam Hossain 104
06. Nishat Tamanna 128
Group Members

3. Social Tourism

4. Now Presenting
Nishat Tamanna
ID NO: 128

5. Executive Summary

6. Company Overview
Gulshan (Dhaka)
Mirzapur
(Tangail)
Shatpukoria
(Comilla)
Benapole
(Jessore)

7. Framework of Administration
Chairman
Managing Director
Zonal manager 3Zonal Manager 2
Zonal Manager
1

8. Mission
Vision
Purpose
Core
values
Goals

9. Now Presenting
Md. Mamun Hasan
ID NO : 96

10. Competitive
Advantages
Minimum Cost
provider
Market or
Pricing power
Product
Differentiation
Competitive
Powerful
Brands

12. Now Presenting
Md. Osman Gani
ID NO : 66

13. Micro Environment

14. Macro Environment

15. Now Presenting
Md. Saddam Hossain
Id No : 104

16. Marketing Strategies

17. Market
Targeting
Evaluating
Market
Segments
Segment Size
And Growth
Segment
Structure
Alternativeness
Firm Objectives
And Resources
Selecting
Market
Segment

18. Positioning
Brand
Positioning
Strategy
Product
Positioning
Strategy
Competitive
Pricing
Strategy
Competitive
Positioning
Strategy

19. People Process Physical
evidence

20. Now Presenting
Md. Zahidul Islam
ID NO: 54

21. First Year
Revenue
=6,50,000
Cost =
5,05,000
2nd Year
Revenue =
7,00,000
Cost =
5,30,000
3rd Year
Revenue =
8,05,800
Cost =
5,15,000
Income =
1,45,000
Income =
1,70,000
Income =
2,90,800

22. 0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Revenue cost income
Year 1
Year 2
Year3
Revenue, Cost and Income
Statement

23. Ratio Analysis :
1st year
Net Income rate on total revenue =
1,45,000
6,50,000
× 100
= 22.03 %
2nd Year
Net income rate on total Revenue =
1,70,000
7,00,000
× 100
= 24.29 %
3rd year
Net Income on total Revenue =
2,90,800
8,05,800
× 100
= 36.08 %

24. First Year :
Revenue = 4,55,000
Selling Price = 40 ( Per ticket )
Variable Cost = 3.96
Break Even Point=
4,55,000
40−3.96
BEP=
4,55,000
36.04
= 12625 Tickets
2nd Year :
Revenue = 4,37,000
Selling Price = 40 (Per
Ticket )
Variable Price = 7.02
BEP =
4,37,000
40−7.02
BEP=
4,37,000
32.98
=13250 Tickets

25. 3rd Year :
Revenue = 4,65,000
Selling Price = 40 (Per Ticket)
Variable Cost = 3.88
BEP=
4,65,000
40−3.88
=
4,65,000
36.72
= 12874 Tickets

26. 12,625 u

27. Now Presenting
Akash Shikder
ID NO : 82

28. Developing Growth
Strategy

29. Alternatives Plan

31. ANY QUESTION ?????

32. Thank You