This document contains three job advertisements:
1) A sales executive position at a global media organization requiring a recent business graduate who can hit targets, work independently under pressure, and have strong communication skills.
2) A financial services manager position at an audit firm requiring experience in financial services, supervising staff, communicating well, and being confident.
3) A junior marketing coordinator position at a health science company requiring excellent organization, communication skills, and previous marketing experience to coordinate campaigns and assist the marketing department.
Is Working for a Startup All It's Cracked up to Be?Lucas Group
There are both benefits and risks to working for a small, startup company and careful consideration should be taken when deciding whether or not it’s the right move for you.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 23 years, they have located and evaluated exceptional individuals for prestigious organizations. They have a dedicated team of experienced recruiters ready to bring a focused and expert search. Morgan Hunter has grown to be one of the largest privately held search firms in the Midwest by consistently delivering proven results to clients. They offer contingent, contract, and retained search services to connect companies with top talent.
Krispy Kreme was started in 1937 in Winston Salem, North Carolina. To open a Krispy Kreme franchise, franchisees must pay around $20,000 in fees and additional costs for training, marketing, and learning how to properly manage employees and make donuts. Krispy Kreme has been successful in expanding throughout the US and into other countries like Canada, competing primarily with Dunkin Donuts and Starbucks but having advantages in freshness and product quality.
Do you know that Scott Damron Atlanta is an experienced executive having several years of experience? Yes, he has a demonstrated history of success in the hospital and healthcare industry, as well as in business development, sales, marketing strategy, and entrepreneurship.
Driven by a desire to make their own mark, young affluent individuals are charting a fresh course for established brands. We present three prominent examples to illustrate how the next generation of business leaders are making an impact by reaching out to new, global audiences, improving corporate governance and breaking away from the traditional way of running the family business.
D CEO magazine sponsored the awards, along with The CMO Club, which brings together top marketing executives for events and the sharing of ideas. The organization boasts more than 600 members and has active chapters around the country. The March 21 event at which the top Dallas/Fort Worth CMOs were recognized attracted more than 100 attendees.
Tata Group is an Indian multinational conglomerate founded in 1868 with operations in more than 100 countries. The group's marketing strategy focuses on its luxury hotel brand Taj Hotels which operates resorts, hotels, and palaces around India and the world targeting upper-class travelers. Taj Hotels uses a premium pricing strategy given its brand power and loyal customer base. It promotes through word-of-mouth from satisfied customers and corporate social responsibility initiatives to train youth from low-income families in hospitality.
This document contains three job advertisements:
1) A sales executive position at a global media organization requiring a recent business graduate who can hit targets, work independently under pressure, and have strong communication skills.
2) A financial services manager position at an audit firm requiring experience in financial services, supervising staff, communicating well, and being confident.
3) A junior marketing coordinator position at a health science company requiring excellent organization, communication skills, and previous marketing experience to coordinate campaigns and assist the marketing department.
Is Working for a Startup All It's Cracked up to Be?Lucas Group
There are both benefits and risks to working for a small, startup company and careful consideration should be taken when deciding whether or not it’s the right move for you.
Morgan Hunter Corporate Search is a leading provider of sales, marketing, and advertising talent in the Midwest. For over 23 years, they have located and evaluated exceptional individuals for prestigious organizations. They have a dedicated team of experienced recruiters ready to bring a focused and expert search. Morgan Hunter has grown to be one of the largest privately held search firms in the Midwest by consistently delivering proven results to clients. They offer contingent, contract, and retained search services to connect companies with top talent.
Krispy Kreme was started in 1937 in Winston Salem, North Carolina. To open a Krispy Kreme franchise, franchisees must pay around $20,000 in fees and additional costs for training, marketing, and learning how to properly manage employees and make donuts. Krispy Kreme has been successful in expanding throughout the US and into other countries like Canada, competing primarily with Dunkin Donuts and Starbucks but having advantages in freshness and product quality.
Do you know that Scott Damron Atlanta is an experienced executive having several years of experience? Yes, he has a demonstrated history of success in the hospital and healthcare industry, as well as in business development, sales, marketing strategy, and entrepreneurship.
Driven by a desire to make their own mark, young affluent individuals are charting a fresh course for established brands. We present three prominent examples to illustrate how the next generation of business leaders are making an impact by reaching out to new, global audiences, improving corporate governance and breaking away from the traditional way of running the family business.
D CEO magazine sponsored the awards, along with The CMO Club, which brings together top marketing executives for events and the sharing of ideas. The organization boasts more than 600 members and has active chapters around the country. The March 21 event at which the top Dallas/Fort Worth CMOs were recognized attracted more than 100 attendees.
Tata Group is an Indian multinational conglomerate founded in 1868 with operations in more than 100 countries. The group's marketing strategy focuses on its luxury hotel brand Taj Hotels which operates resorts, hotels, and palaces around India and the world targeting upper-class travelers. Taj Hotels uses a premium pricing strategy given its brand power and loyal customer base. It promotes through word-of-mouth from satisfied customers and corporate social responsibility initiatives to train youth from low-income families in hospitality.
The document describes Howard's behavioural equation theory of the buying process. It includes 4 key elements - drives, cues, response, and reinforcement. Howard incorporates these into an equation: B = P x D x K x V, where B is response (purchase), P is predisposition, D is drive level, K is incentive potential, and V is cue intensity. The salesperson can influence each of these factors and thus the buying process. The document also discusses different sales organization structures like line, line-staff, and functional organizations.
This document discusses the evolving role of the customer marketer. It begins by contrasting the traditional role of customer marketer, which focused on campaigns, to the current role, which emphasizes ongoing customer relationships and engagement. The modern customer marketer is challenged with measuring the impact of engagement activities and proving the value of customer marketing. Key metrics for success discussed include renewal rates, referrals, references, and advocacy/engagement. Overall, the role of the customer marketer is shifting from campaigns to building deep, long-term customer relationships and experiences.
#FIRMday London 24th November 2016 - Talent Works: ProjectGenUp - 'The multi ...Emma Mirrington
‘ProjectGenUp - The multi-generational workplace’ Katharine Newton & Becky Grove, Talent Works. Drawing on research into all four generations working alongside each other today, Talent Works will address a lot of the misunderstanding and stereotyping that surrounds how the generations operate in the workplace, and provide practical recommendations on how to manage them in a way that drives performance, innovation and teamwork. Each generation’s attitudes to a range of hot topics from diversity to the younger boss phenomenon will be covered – and more.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
The document provides an overview of a company's marketing environment, which consists of micro-environment and macro-environment factors. The micro-environment includes suppliers, marketing intermediaries, customers, and competitors that are close to the company. The macro-environment encompasses larger societal forces like demographic, economic, natural, technological, political, and cultural forces. Understanding both the micro-environment and macro-environment is essential for effective marketing planning and identifying opportunities and threats.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
Linking customer experience and sales revenueChris Ohwo
This document discusses the link between customer experience and sales revenue. It notes that poor customer experience can significantly impact annual revenue across industries. Improving the customer experience through designing interactions to meet or exceed expectations can help increase customer satisfaction and loyalty. Metrics like the Net Promoter Score and reducing customer "pain points" can provide tangible links to increased revenue through higher customer retention, referrals, and spending. The document advocates for organizations to focus on the customer experience across all departments to improve sales and mitigate revenue lost from dissatisfied customers.
This document provides an overview of key concepts related to advertising, including the five M's of advertising (mission, money, message, media, and measurement), advertising objectives, factors to consider in setting an advertising budget, and developing an advertising campaign. It discusses generating the advertising message, evaluating creative executions, and considering legal and social issues. Key elements of an advertising strategy like purpose, target, promise, support, and ROI (relevance, originality, impact) are also defined.
This document provides an introduction to marketing concepts. It defines key terms like market, customer, demand, and product. It explains that marketing involves moving goods from producer to consumer and satisfying customer needs. The document also outlines the marketing mix of product, price, place, and promotion. It discusses the importance of marketing to society, companies, and consumers. Overall, the document introduces fundamental aspects of marketing such as definitions, concepts, environments, relationships and management.
The document summarizes the history and operations of Tabros Pharma, a pharmaceutical company founded in 1971 in Pakistan. It details that the company was originally started through a partnership and was passed down to the founder's son after his death in 1993. Though sales fell significantly then, the company has since rebounded to become one of the top 25 national companies in Pakistan, exporting medicines to various countries through strategic business partners and employing modern factory operations along with a focus on quality control.
Hiring the right sales talent is critical for a company's success. As the most important asset, the sales force is responsible for growth and survival. Therefore, the first key function of a sales manager is screening, interviewing, and hiring new salespeople. Mastering these skills is crucial for sales management and the entire company's success. Failure to improve hiring abilities can cost a company significant money. The following chapters will discuss techniques for analyzing sales staffing needs, finding salespeople, and conducting interviews and hiring.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
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Ellen Price is a sales coach who helps individuals and teams unlock their potential and improve sales performance. She works with clients to develop skills and strategies, define goals, and build and execute action plans. A typical coaching engagement lasts 3 months and involves 3-5 hours of coaching per month. Ellen has over 15 years of experience in business development, sales leadership, and proposal management in professional services firms.
The document discusses corporate social responsibility (CSR) and related concepts. It outlines factors driving the need for CSR like globalization and irresponsible behavior by companies. CSR aims to improve society and the environment through sustainable business practices. Developing an effective CSR strategy involves assessing stakeholders, building support, and implementing and monitoring programs. Reporting and metrics help ensure accountability and measure CSR impacts.
Writing a owesome winning business plan contents case studyBhawani N Prasad
This document outlines the key components of a business plan framework:
The People section addresses questions about the founders' backgrounds, experience, skills, commitment to the venture, and ability to recruit a strong team.
The Opportunity section profiles the business, including details about customers, pricing, costs, competition, growth potential, and risks.
The Competition section analyzes current and potential competitors' strengths, weaknesses, and likely responses to help develop strategies.
The Context section considers the external environment factors like regulations, economic conditions, and how management can influence these.
The Risk and Reward section discusses future uncertainties and exit options, with an emphasis on risk management strategies to mitigate threats and maximize the chances of success.
This document discusses recruitment in the retail sector. It defines recruitment as the process of finding and attracting job applicants, from receiving applications to selecting employees. The purpose of recruitment is to attract candidates, create a talent pool for selection, determine future staffing needs, and link employers with employees. Recruitment is important as it increases the success of the selection process, reduces turnover, meets legal obligations, and identifies potential candidates. The document provides a 10 step program for effective recruitment, including targeting the right audience and making the application process easy. It concludes that India's large population is well-suited for organized retailing and retailers should implement proper recruitment policies.
4 Key Steps to Building a High Performance Culturejasminerreese
The document outlines 4 key steps to building a high performance culture: 1) Focus on company-wide success over individual department success through free-flowing communication. 2) Be selective about hiring to properly instill company values as expansion occurs. 3) Implement a merit-based reward system to motivate high performance. 4) Embrace necessary changes at the right time despite discomfort with change. Following these principles can help create a high performance culture.
Startups Serving The Enterprise: A map for navigating one another in the ques...Greylock Partners
The rise of new technologies has created an opportunity for enterprises to innovate, improve efficiency and provide differentiated customer experiences. For faster technology adoption and better service and support, enterprises often partner with startup companies to maintain competitive advantage. However, the path to a successful partnership involves several learning lessons.
At Greyscale, our annual conference that connects CXO leaders with enterprise founders, Greylock's Sarah Guo discusses how enterprise and startup leaders can effectively work together.
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
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The document describes Howard's behavioural equation theory of the buying process. It includes 4 key elements - drives, cues, response, and reinforcement. Howard incorporates these into an equation: B = P x D x K x V, where B is response (purchase), P is predisposition, D is drive level, K is incentive potential, and V is cue intensity. The salesperson can influence each of these factors and thus the buying process. The document also discusses different sales organization structures like line, line-staff, and functional organizations.
This document discusses the evolving role of the customer marketer. It begins by contrasting the traditional role of customer marketer, which focused on campaigns, to the current role, which emphasizes ongoing customer relationships and engagement. The modern customer marketer is challenged with measuring the impact of engagement activities and proving the value of customer marketing. Key metrics for success discussed include renewal rates, referrals, references, and advocacy/engagement. Overall, the role of the customer marketer is shifting from campaigns to building deep, long-term customer relationships and experiences.
#FIRMday London 24th November 2016 - Talent Works: ProjectGenUp - 'The multi ...Emma Mirrington
‘ProjectGenUp - The multi-generational workplace’ Katharine Newton & Becky Grove, Talent Works. Drawing on research into all four generations working alongside each other today, Talent Works will address a lot of the misunderstanding and stereotyping that surrounds how the generations operate in the workplace, and provide practical recommendations on how to manage them in a way that drives performance, innovation and teamwork. Each generation’s attitudes to a range of hot topics from diversity to the younger boss phenomenon will be covered – and more.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
The document provides an overview of a company's marketing environment, which consists of micro-environment and macro-environment factors. The micro-environment includes suppliers, marketing intermediaries, customers, and competitors that are close to the company. The macro-environment encompasses larger societal forces like demographic, economic, natural, technological, political, and cultural forces. Understanding both the micro-environment and macro-environment is essential for effective marketing planning and identifying opportunities and threats.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
Linking customer experience and sales revenueChris Ohwo
This document discusses the link between customer experience and sales revenue. It notes that poor customer experience can significantly impact annual revenue across industries. Improving the customer experience through designing interactions to meet or exceed expectations can help increase customer satisfaction and loyalty. Metrics like the Net Promoter Score and reducing customer "pain points" can provide tangible links to increased revenue through higher customer retention, referrals, and spending. The document advocates for organizations to focus on the customer experience across all departments to improve sales and mitigate revenue lost from dissatisfied customers.
This document provides an overview of key concepts related to advertising, including the five M's of advertising (mission, money, message, media, and measurement), advertising objectives, factors to consider in setting an advertising budget, and developing an advertising campaign. It discusses generating the advertising message, evaluating creative executions, and considering legal and social issues. Key elements of an advertising strategy like purpose, target, promise, support, and ROI (relevance, originality, impact) are also defined.
This document provides an introduction to marketing concepts. It defines key terms like market, customer, demand, and product. It explains that marketing involves moving goods from producer to consumer and satisfying customer needs. The document also outlines the marketing mix of product, price, place, and promotion. It discusses the importance of marketing to society, companies, and consumers. Overall, the document introduces fundamental aspects of marketing such as definitions, concepts, environments, relationships and management.
The document summarizes the history and operations of Tabros Pharma, a pharmaceutical company founded in 1971 in Pakistan. It details that the company was originally started through a partnership and was passed down to the founder's son after his death in 1993. Though sales fell significantly then, the company has since rebounded to become one of the top 25 national companies in Pakistan, exporting medicines to various countries through strategic business partners and employing modern factory operations along with a focus on quality control.
Hiring the right sales talent is critical for a company's success. As the most important asset, the sales force is responsible for growth and survival. Therefore, the first key function of a sales manager is screening, interviewing, and hiring new salespeople. Mastering these skills is crucial for sales management and the entire company's success. Failure to improve hiring abilities can cost a company significant money. The following chapters will discuss techniques for analyzing sales staffing needs, finding salespeople, and conducting interviews and hiring.
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The document discusses corporate social responsibility (CSR) and related concepts. It outlines factors driving the need for CSR like globalization and irresponsible behavior by companies. CSR aims to improve society and the environment through sustainable business practices. Developing an effective CSR strategy involves assessing stakeholders, building support, and implementing and monitoring programs. Reporting and metrics help ensure accountability and measure CSR impacts.
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This document outlines the key components of a business plan framework:
The People section addresses questions about the founders' backgrounds, experience, skills, commitment to the venture, and ability to recruit a strong team.
The Opportunity section profiles the business, including details about customers, pricing, costs, competition, growth potential, and risks.
The Competition section analyzes current and potential competitors' strengths, weaknesses, and likely responses to help develop strategies.
The Context section considers the external environment factors like regulations, economic conditions, and how management can influence these.
The Risk and Reward section discusses future uncertainties and exit options, with an emphasis on risk management strategies to mitigate threats and maximize the chances of success.
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4. EVERY SEASON REQUIRES THE OLD METHODS TO PASS AWAY AND THINGS TO BECOME NEW. SUCH IS THE CASE IN
RECRUITMENT WHERE OLD SCHOOL METHODS, IN MOST CASES ARE NOTPRODUCEING THE EFFECTIVE NEEDED RESULTS
THE INFORMATION SHARED HERE ARE EFFECTIVE WAYS OF RECRUITMENT THAT ABSOLUTLY WILL BRING IN HIHGLY
TALENTED CANDIDATES TO A COMPANY
THE METHODS INTRODUCED HERE HAVE BEEN USED BY AN EXTREMELY SMALL PERCENTAGE OF
COMPANIES. BUT THEY ARE TRIED AND TESTED ENOUGH TO BE INTRODUCED IN THE MAINSTREAM
INTRODUCTION
THE RESULTS WE NEED ARE COST EFFFECTIVE RECRUITMENT STRATEGIES THAT HAVE THE ABILITY TO FIND AND RECURIT
HIGHLY TALENTED CANDIDATES
6. KARATE KID METHOD
• IN THE MOVIE THE KARETE KID THE MASTER TELLS THE STUDENT
TO WASH A CAR WITH A SPECIFIC HAND MOVEMENT
• THE STUDENT WASHES THE CAR FOR SEVERAL MONTHS IN THE
SAME MAETHOD
• AFTER A PERIOD OF TIME THE MASTER REVEALS THAT THE
PURPOSE WAS TO STRENGTHEN HIS HANDS AND TO PERFECT THE
HAND MOVEMENT WHICH LATER HELPS THE KARATE KID WIN THE
TOURNAMENT
• THE EXAMPLE IS TO SHOW THAT PEOPLE FROM OTHER DISCIPLINES
CAN BE DIRECTLY RECRUITED TO A COMPANY THAT CAN USE A
SIMILAR DISCIPLINE.
7. KARATE KID METHOD
• WWE CEO VINCE MCMAHON AND DONALD TRUMP ARE BOTH SUCCESSFUL
BILLIONAIRES AND BOTH STUDIED IN MILITARY SCHOOLS.
• SOME FORTUNE 500 COMPANY CEOS ARE ROBERT J. SNS - LCOKHEED MARTIN,
ALEX GORSKY - JOHNSON & JOHNSON, JAMES SKINNER - WBA, AND SUMNER
REDSTONE - VIACOM.
• THE CANDIDATES LEARN PERSISTENCE, LEADERSHIP, FOCUS, DISCIPLINE IN
MILITARY AND ARE USED IN COMPANIES. A COMPANY CAN HAVE A TIE UP WITH
A MILITARY SCHOOL
• LIKE THIS PEOPLE FROM OTHER DISCIPLINES CAN EXCEL WITH A SMALL
AMOUNT OF TRAINING. A GOOD MARKETING MANAGER CAN BE EASILY
GROOMED TO BECOME A NEWS READER FOR HIS COMMUNICATION SKILLS.
• THIS TYPE OF RECRUITMENTS NEEDS A CARFUL PLAN FROM THE HRM TO
RECRUIT EXTREMLY TALENTED WORKERS.
9. SCOUTING
• THIS IS A HIGHLY EFFECTIVE FORM OF RECRUITMENT WE CAN LEARN
FROM FOOTBALL.
• FOOTBALL SCOUTS GO FROM ONE FOOTBALL CLUB FOR EXAMPLE, GO
FROM REAL MADRID AND WATCH THE MATCHES OF A SMALLER
FOOTBALL CLUB AND ANAYZE THE SKILLS OF THE OLAYER OF ANOTHER
TEAM
• THEY FOLLOW NEWS OF SMALL OR BIG SUCCESFUL FOOTBALL CLUBS. IF
THEY FIND A SPECIAL TALENTED PLAYER, THAT PLAYER WILL BE
RECOMMEND TO BE BOUGHT FROM THAT CLUB TO REAL MADRID.
• COMPANIES CAN FOLLOW THIS STYLE OF RECRUITMENT. THEY CAN
OFFER JOBS TO PEOPLE WHO ARE HIGHLY SKILLED IN OTHER COMPANIES
AND BRING THEM TO THEIR COMPANY BY USING THE NETWORK OF
HRM FROM OTHER COMPANIES.
11. LIVE EVENTS
• MANAGERS CAN HOST A LIVE EVENT FOR RECRUITMENT.
• FOR EXAMPLE, TO RECRUIT MARKETERS, THE HR CAN HOST AN EVENT
FULL OF CHALLENGES THAT WILL TEST THE MARKETING SKILLS OF THE
CANDIDATE.
• THE COMMUNICATION SKILLS, DELIVERY, IDEAS PRESENTED,
EXECUTION CAN BE ASSESED, BY ASKING VOLUNTEERS FROM PUBLIC
AS CUSTOMERS AND THE CANDIDATES HAVE TO SELL THEM
PRODUCTS AND THE FEEDBACK OF THE VOLUNTEER CAN BE USED
• THE RECRUITMENT CAN BE HELD LIKE A COMPETITION WITH
REWARDS. IT CAN BE FINISHED IN ONE DAY, AND THE PROCESS IS NOT
TIRING BUT IS FUN FILLEFD AND SPONSERS CAN SPONSER TO THE
EVENT WITH ADS TO COVER COSTS.
• IT CAN BE HELD LIKE A PUBLIC EVENT AND THE WINNERS GET JOB
OPPURTUNITIES. THE EVENT CAN BE MODIFIED TO A COST EFFECTIVE,
AND FUN FILLED EFFICIENT RECRUITMENT DRIVE.