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Masterclass NY: Beyond Keywords

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In this presentation, learn the best operators for "non keyword" usage. Plus, there is a workshop to test your knowledge of key operators.

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Masterclass NY: Beyond Keywords

  1. 1. Brian Stump | brian.stump@brandwatch.com | @brandwatch | #brandwatchtips Beyond Keywords
  2. 2. #brandwatchtips Agenda
  3. 3. #brandwatchtips • Overview of “Non-Keyword” Operators • Dive into the Platform • Workshop
  4. 4. #brandwatchtips Overview
  5. 5. #brandwatchtips Location Operators • continent: • country: • state: • county: • city: • site: • url: • links: • author: • Filters • Language • Demographics • Channels • Signals
  6. 6. #brandwatchtips Platform
  7. 7. #brandwatchtips Challenge
  8. 8. #brandwatchtips Option 1 Get to work on one of your own projects! Apply what you’ve learned today to improve one of your Queries/Dashboards. Option 2 Find a news article, video, or author you’d like to track. Create a query tracking the content and create a dashboard that tells an interesting story about that data.
  9. 9. #brandwatchtips Now You Know

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