The document discusses strategies for creating effective content for blogs and video. It suggests focusing on targeted sections by day of the week, posting daily, covering a variety of topics of interest to visitors, leveraging user-generated content, and expanding reach through guest blogging and leveraging multiple social media platforms and apps. It also provides tips for creating DIY video content through planning and using proper equipment and software. The overall message is that high-quality, regularly-posted content across different formats and platforms is key to success.
In the ever-changing settlement landscape, there is a pressing need to innovate and find creative solutions for our participants. There is a body of research that suggests innovation comes from increasing network connections. Individual, organizational and societal success emerges from diversity in our networks and relations beyond our organizational, geographical, and sector boundaries. Integration Summits, conferences, member meeting are held across the country but are often too few and far between. Connecting through social media facilitates connection with colleagues during those in-between times (and adds a little fun to it as well).
In this workshop, MEALO and MIRSSA are combining efforts to offer language and settlement professionals increased opportunity to connect via Web 2.0 tools, using a practical and hands-on approach. The Building Community with Social Media workshop is framed for the connection of leaders in language and settlement organizations.
The workshop will outline positive effects of expanding networks. Participants will be introduced to several types of Web 2.0 tools used to connect with language and settlement professionals: social bookmarking, (micro) blogging, and social/professional/learning networks. The workshop will end with considerations of individual vs organizational online presence.
Planning and Delivering Digital StoriesSteve Buttry
The document discusses planning and delivering digital stories. It provides an overview of digital storytelling tools and techniques. It suggests asking questions about potential multimedia elements, maps, community engagement, additional context links and databases to tell a story. It also discusses live coverage, curating content from the web and social media, using tools like Storify and Storyful, and presenting stories in different formats like timelines, maps and more. The document encourages participants to analyze example digital stories and plan one for an upcoming event or topic.
The document discusses interactive multimedia storytelling on demand. It provides examples of how to use multimedia like video, simulations, maps and timelines to tell stories and engage audiences. It suggests addressing common questions around who, what, when, where, why and how through tools like discussions, interviews and games. It also provides tips for reporters and producers, emphasizing transparency, sharing ideas, meeting deadlines and re-capping after launch.
The document proposes a social media platform that allows authors to write books with input from readers. Authors can publish draft chapters for readers to comment on and suggest improvements to help shape the story. Readers can also financially support authors. The platform aims to help emerging authors connect with readers and publishers more easily.
Photography: Exchanging goals, experiences, ideas, and challengesKaj Arnö
This presentation was prepared as a base for discussion amongst a couple of photographers in Munich, meeting an evening to discuss why they take pictures, how they keep them in order, what their workflow is, and what software is in use.
To become a dancer requires stubborn determination as competition is fierce. Dancers may feel discouraged if not accepted to a dance company, but those talented enough will have dances choreographed for them, requiring extensive practice to varied music. Successful dancers debuting feel a sense of triumph, as famous companies have toured globally, crossing borders while transporting costumes and equipment, possibly performing near you.
In the ever-changing settlement landscape, there is a pressing need to innovate and find creative solutions for our participants. There is a body of research that suggests innovation comes from increasing network connections. Individual, organizational and societal success emerges from diversity in our networks and relations beyond our organizational, geographical, and sector boundaries. Integration Summits, conferences, member meeting are held across the country but are often too few and far between. Connecting through social media facilitates connection with colleagues during those in-between times (and adds a little fun to it as well).
In this workshop, MEALO and MIRSSA are combining efforts to offer language and settlement professionals increased opportunity to connect via Web 2.0 tools, using a practical and hands-on approach. The Building Community with Social Media workshop is framed for the connection of leaders in language and settlement organizations.
The workshop will outline positive effects of expanding networks. Participants will be introduced to several types of Web 2.0 tools used to connect with language and settlement professionals: social bookmarking, (micro) blogging, and social/professional/learning networks. The workshop will end with considerations of individual vs organizational online presence.
Planning and Delivering Digital StoriesSteve Buttry
The document discusses planning and delivering digital stories. It provides an overview of digital storytelling tools and techniques. It suggests asking questions about potential multimedia elements, maps, community engagement, additional context links and databases to tell a story. It also discusses live coverage, curating content from the web and social media, using tools like Storify and Storyful, and presenting stories in different formats like timelines, maps and more. The document encourages participants to analyze example digital stories and plan one for an upcoming event or topic.
The document discusses interactive multimedia storytelling on demand. It provides examples of how to use multimedia like video, simulations, maps and timelines to tell stories and engage audiences. It suggests addressing common questions around who, what, when, where, why and how through tools like discussions, interviews and games. It also provides tips for reporters and producers, emphasizing transparency, sharing ideas, meeting deadlines and re-capping after launch.
The document proposes a social media platform that allows authors to write books with input from readers. Authors can publish draft chapters for readers to comment on and suggest improvements to help shape the story. Readers can also financially support authors. The platform aims to help emerging authors connect with readers and publishers more easily.
Photography: Exchanging goals, experiences, ideas, and challengesKaj Arnö
This presentation was prepared as a base for discussion amongst a couple of photographers in Munich, meeting an evening to discuss why they take pictures, how they keep them in order, what their workflow is, and what software is in use.
To become a dancer requires stubborn determination as competition is fierce. Dancers may feel discouraged if not accepted to a dance company, but those talented enough will have dances choreographed for them, requiring extensive practice to varied music. Successful dancers debuting feel a sense of triumph, as famous companies have toured globally, crossing borders while transporting costumes and equipment, possibly performing near you.
Content: How to Generate It, Organize It and Avoid Killing Itbethgsanders
http://www.bethgsanders.com | Content is the heart of the blog — here are some ideas on how to generate content ideas, how to organize your content and how to avoid killing its effectiveness.
Pardot Elevate 2012 - Becoming a Dynamic Content DynamoPardot
Pardot’s Dynamic Content feature allows you to display certain content on your website based on a prospect’s score, grade, or field value. This very powerful tool allows you to deliver targeted content to your prospects. In this session, learn how to use Dynamic Content creatively and effectively through real-world examples that you’ll be able to start implementing right away.
El Futuro MX "Se escribe digital" | Clint NelsenCITI Tabasco
The document discusses opportunities for starting startups in Mexico via the perspective of an American entrepreneur. It outlines how Mexico offers a low-cost environment to bootstrap startups, noting cheap operating costs, an emerging market with few competitors, and the potential for Mexico and Latin America to experience rapid technology adoption in the coming years. The document encourages entrepreneurs to take advantage of opportunities in Mexico and provides tips for starting a self-sufficient startup with a low burn rate to achieve product-market fit.
The document provides tips for becoming a citizen journalist, including how to:
1. Prepare by setting up your own news circle and knowing your subject matter.
2. Identify sources by searching tools like Google News, Twitter, and blogs.
3. Search user generated content on sites like YouTube, Flickr, and Facebook.
4. Organize stories with a storyboard that divides the story into logical parts across different media like video, photos, and text.
Engage them, include them and get more of them. This session explores crowdsourcing, polls and surveys, focus groups, social media and interactive copy formats to make sure your audience feels connected to your publication. After all, you're planning and producing it for them.
/title slide image based on CC-SA-NC license; M. Brinkley
The document discusses how nonprofits can build a presence on Facebook. It recommends that nonprofits program their Facebook page, use engaging photos, engage with other groups and organizations, tap into Facebook tools, and use analytics. It also provides information on Facebook resources for nonprofits, including the /nonprofits URL, the Nonprofit Resource Center, and contacting Facebook representatives.
The document discusses how nonprofits can build a presence on Facebook. It recommends that nonprofits program their Facebook page, use engaging photos, engage with other groups and organizations, tap into Facebook tools, and use analytics. It also provides information on Facebook resources for nonprofits, including the /nonprofits URL, the Nonprofit Resource Center, and contacting Facebook representatives.
The document discusses how to effectively use multimedia to tell stories and engage audiences online. It recommends keeping content concise and focused on the story, using visual elements like images and videos to enhance comprehension when words alone are not enough, and ensuring the design of multimedia pieces allows for easy interaction and scanning of information. The key is using multimedia tools appropriately based on one's strengths, and focusing on the user experience above all else.
The document discusses Vincent Everts and his work with social media and sales. It covers topics like live streaming trips in electric vehicles, innovation acceleration through international study trips in the late 2000s, being an early adopter of video blogging and social media platforms like Tudou and YouTube. It also discusses working with companies like Dell and ANWB on social media strategies and new technologies like location-based apps, the Lytro camera, and activity trackers.
StatsD can send data to multiple backends besides just Graphite, including third party backends like Ganglia, Librato, Datadog, and MongoDB. It also supports built-in backends like Graphite, a console, and a repeater. Creating a custom backend for StatsD is easy using the repeater. Recent changes have moved calculations out of the backends to simplify them.
Core Audio in iOS 6 (CocoaConf Raleigh, Dec. '12)Chris Adamson
The document summarizes Chris Adamson's presentation on Core Audio in iOS 6. It discusses the key components of Core Audio including engines like Audio Units that process audio streams, and helpers that deal with formats, file I/O, and session management. It provides examples of using Audio Units to process and render audio in a pull model, and creating an AURemoteIO unit to handle playback and capture on iOS.
Top 10 Things Every New Language Program Administrator Should Knowpszasz
This document outlines the top 10 things that every new language program administrator should know. It begins with an introduction by the director of intensive English programs at Monterey Institute of International Studies. The presentation then discusses moving from being a teacher to an administrator, building on-campus and off-campus connections, finding your program's marketing niche, learning financial management, prioritizing and delegating tasks, effective listening skills, knowing when to bend and enforce rules, establishing assessment practices, fostering collaboration and innovation, and honing leadership skills. Resources on these topics are also provided.
The document discusses intelligent interfaces for Android applications. It defines intelligent interfaces as unique, beautiful interfaces that are also consistent and easy to use across different devices. It provides principles for Android interfaces, such as following Android conventions and using density-independent pixels for responsiveness. The document offers tips for interface elements like icons, action bars, notifications and handling orientations. It emphasizes inspiration from other applications and references for Android interface guidelines.
This document discusses augmented reality learning (ARLearn) and lessons learned from developing augmented reality applications. It describes how ARLearn uses location, sensors, and rich media in mobile apps and games for education. Examples are given of case studies using augmented reality and virtual reality for different subjects. Developing for multiple mobile platforms and leveraging new technologies like geolocation and HTML5 are also covered.
The document discusses how to maintain a WordPress site after a client engagement ends. It recommends planning for upgrades, implementing backup solutions, and establishing ongoing maintenance strategies. It also suggests using plugins like ManageWP, WP Remote, Akismet, and WP Help to streamline maintenance and security tasks. Outsourcing hosting to a specialized WordPress provider is also presented as an option to help keep sites running smoothly long-term.
This is the second of four sessions with a focus of connect and collaborate . Identify ways to foster communication using media via the iPad.
Match learning goals to specific modes of communication as well as available apps.
Lead Developer of WordPress Mark Jaquith explains the philosophy and goals behind WordPress development outlines areas where it has fallen short, and exhorts others to action.
Mike Krieger, Instagram, Warm Gun 2012500 Startups
This document discusses how traditional design processes must be adapted for startups with limited time and resources. It describes Mike Krieger's experiences at Meebo and co-founding Instagram. Some key approaches are to draw on prior experience, form hypotheses about what makes your product different, validate ideas through quick prototypes and social situations, and maintain a constant stream of learning from your audience. The document advocates adapting design thinking principles into "micro-processes" that scope work into short iterations with rapid validation opportunities.
Content: How to Generate It, Organize It and Avoid Killing Itbethgsanders
http://www.bethgsanders.com | Content is the heart of the blog — here are some ideas on how to generate content ideas, how to organize your content and how to avoid killing its effectiveness.
Pardot Elevate 2012 - Becoming a Dynamic Content DynamoPardot
Pardot’s Dynamic Content feature allows you to display certain content on your website based on a prospect’s score, grade, or field value. This very powerful tool allows you to deliver targeted content to your prospects. In this session, learn how to use Dynamic Content creatively and effectively through real-world examples that you’ll be able to start implementing right away.
El Futuro MX "Se escribe digital" | Clint NelsenCITI Tabasco
The document discusses opportunities for starting startups in Mexico via the perspective of an American entrepreneur. It outlines how Mexico offers a low-cost environment to bootstrap startups, noting cheap operating costs, an emerging market with few competitors, and the potential for Mexico and Latin America to experience rapid technology adoption in the coming years. The document encourages entrepreneurs to take advantage of opportunities in Mexico and provides tips for starting a self-sufficient startup with a low burn rate to achieve product-market fit.
The document provides tips for becoming a citizen journalist, including how to:
1. Prepare by setting up your own news circle and knowing your subject matter.
2. Identify sources by searching tools like Google News, Twitter, and blogs.
3. Search user generated content on sites like YouTube, Flickr, and Facebook.
4. Organize stories with a storyboard that divides the story into logical parts across different media like video, photos, and text.
Engage them, include them and get more of them. This session explores crowdsourcing, polls and surveys, focus groups, social media and interactive copy formats to make sure your audience feels connected to your publication. After all, you're planning and producing it for them.
/title slide image based on CC-SA-NC license; M. Brinkley
The document discusses how nonprofits can build a presence on Facebook. It recommends that nonprofits program their Facebook page, use engaging photos, engage with other groups and organizations, tap into Facebook tools, and use analytics. It also provides information on Facebook resources for nonprofits, including the /nonprofits URL, the Nonprofit Resource Center, and contacting Facebook representatives.
The document discusses how nonprofits can build a presence on Facebook. It recommends that nonprofits program their Facebook page, use engaging photos, engage with other groups and organizations, tap into Facebook tools, and use analytics. It also provides information on Facebook resources for nonprofits, including the /nonprofits URL, the Nonprofit Resource Center, and contacting Facebook representatives.
The document discusses how to effectively use multimedia to tell stories and engage audiences online. It recommends keeping content concise and focused on the story, using visual elements like images and videos to enhance comprehension when words alone are not enough, and ensuring the design of multimedia pieces allows for easy interaction and scanning of information. The key is using multimedia tools appropriately based on one's strengths, and focusing on the user experience above all else.
The document discusses Vincent Everts and his work with social media and sales. It covers topics like live streaming trips in electric vehicles, innovation acceleration through international study trips in the late 2000s, being an early adopter of video blogging and social media platforms like Tudou and YouTube. It also discusses working with companies like Dell and ANWB on social media strategies and new technologies like location-based apps, the Lytro camera, and activity trackers.
StatsD can send data to multiple backends besides just Graphite, including third party backends like Ganglia, Librato, Datadog, and MongoDB. It also supports built-in backends like Graphite, a console, and a repeater. Creating a custom backend for StatsD is easy using the repeater. Recent changes have moved calculations out of the backends to simplify them.
Core Audio in iOS 6 (CocoaConf Raleigh, Dec. '12)Chris Adamson
The document summarizes Chris Adamson's presentation on Core Audio in iOS 6. It discusses the key components of Core Audio including engines like Audio Units that process audio streams, and helpers that deal with formats, file I/O, and session management. It provides examples of using Audio Units to process and render audio in a pull model, and creating an AURemoteIO unit to handle playback and capture on iOS.
Top 10 Things Every New Language Program Administrator Should Knowpszasz
This document outlines the top 10 things that every new language program administrator should know. It begins with an introduction by the director of intensive English programs at Monterey Institute of International Studies. The presentation then discusses moving from being a teacher to an administrator, building on-campus and off-campus connections, finding your program's marketing niche, learning financial management, prioritizing and delegating tasks, effective listening skills, knowing when to bend and enforce rules, establishing assessment practices, fostering collaboration and innovation, and honing leadership skills. Resources on these topics are also provided.
The document discusses intelligent interfaces for Android applications. It defines intelligent interfaces as unique, beautiful interfaces that are also consistent and easy to use across different devices. It provides principles for Android interfaces, such as following Android conventions and using density-independent pixels for responsiveness. The document offers tips for interface elements like icons, action bars, notifications and handling orientations. It emphasizes inspiration from other applications and references for Android interface guidelines.
This document discusses augmented reality learning (ARLearn) and lessons learned from developing augmented reality applications. It describes how ARLearn uses location, sensors, and rich media in mobile apps and games for education. Examples are given of case studies using augmented reality and virtual reality for different subjects. Developing for multiple mobile platforms and leveraging new technologies like geolocation and HTML5 are also covered.
The document discusses how to maintain a WordPress site after a client engagement ends. It recommends planning for upgrades, implementing backup solutions, and establishing ongoing maintenance strategies. It also suggests using plugins like ManageWP, WP Remote, Akismet, and WP Help to streamline maintenance and security tasks. Outsourcing hosting to a specialized WordPress provider is also presented as an option to help keep sites running smoothly long-term.
This is the second of four sessions with a focus of connect and collaborate . Identify ways to foster communication using media via the iPad.
Match learning goals to specific modes of communication as well as available apps.
Lead Developer of WordPress Mark Jaquith explains the philosophy and goals behind WordPress development outlines areas where it has fallen short, and exhorts others to action.
Mike Krieger, Instagram, Warm Gun 2012500 Startups
This document discusses how traditional design processes must be adapted for startups with limited time and resources. It describes Mike Krieger's experiences at Meebo and co-founding Instagram. Some key approaches are to draw on prior experience, form hypotheses about what makes your product different, validate ideas through quick prototypes and social situations, and maintain a constant stream of learning from your audience. The document advocates adapting design thinking principles into "micro-processes" that scope work into short iterations with rapid validation opportunities.
4. My other blog is a blog
•Are you a blogger or a marketer?
Friday, November 2, 12
5. Blogger Marketer
Tells Stories Posts Press Releases
Reports news Announces new products
Reviews restaurants Highlights partner products
Loves travel Loves travel data
Finds awesome photos Asks readers to post photos
Develops a readership Develops an email list
Friday, November 2, 12
6. 5 Steps to Blogging
1. (optional) Hire (or rent) a blogger
2. Create content and build an audience for
that content
3. Leverage destination brand messages
against that content
4. (something... something...)
5. PROFIT!
Friday, November 2, 12
7. Advertising is
the new black
•Advertising buys eyeballs
•Good content buys likes & shares
Friday, November 2, 12
17. Work The Long Tail
•Search drives visits for content sites
•High # of low value terms drive high traffic
•People WILL click past the first page
Friday, November 2, 12
18. Work The Long Tail
•Content ideas...
Friday, November 2, 12
19. Work The Long Tail
Source: http://www.xotels.com/en/marketing/destination-internet-marketing
Friday, November 2, 12
32. Read a Lot
(on your iPad)
•Flip Board (major brands & journals)
•Mr. Reader (Blogs and RSS feeds)
•Feedly (Blogs and RSS feeds)
•Instapaper
•StumbleUpon
•Reddit (600 lb Twinkie)
Friday, November 2, 12
33. Comment A Lot
•Disqus
•WordPress
•Blogger
•Intense Debate
Friday, November 2, 12
34. Write a Lot
(on your iPad)
•Evernote
•IA Writer
•Google Docs
Friday, November 2, 12
35. Blog Anywhere
(on your iPad)
•Blogsy
•WordPress App
Friday, November 2, 12
36. Link Your Media
•IFTTT: Instagram > Flickr > Facebook
> Dropbox > Blog
•Buffer: Share to Facebook or Twitter
some time later
Friday, November 2, 12
37. Video
•Everyone’s doing it
Friday, November 2, 12
38. DIY Video
(yes you can)
1. Dedicated Staff
2. Trained Staff
3. Central Editorial Control
4. Time
Friday, November 2, 12
39. DIY Video
Do It Right
Don’t Do
Shoot Vertical Video Shoot in Landscape
Rely on camera mic Monitor your audio
Hand-hold shaky footage Use a tripod
Post unedited video Use video editing software
Just throw it together Make a plan
Friday, November 2, 12
40. DIY Video Gear
Photography & Cinema Shark Clip
Friday, November 2, 12
41. DIY Video Gear
Photography & Cinema Pistol Grip
Friday, November 2, 12